Sudden drop in conversions!
-
Over the past week, I have noticed a drop in conversions. By drop, I mean NONE at all. The traffic to the site seems steady from different sources, so I don't think we've been hit with a penalty.
I have looked through the site, and there are no problems with the functionality.
Is it possible that you lose conversions because of the type of keywords that are driving traffic?
In other words, the impressions and queries remain steady, but you are not getting traffic that converts (if that makes any sense).
Thanks in advance for thoughts and advice.
-
Here is a source that should help you
http://www.smartinsights.com/customer-relationship-management/social-crm/aidar-model/
-
Hello there,
"Is it possible that you lose conversions because of the type of keywords that are driving traffic?"
Yes it is. Every keyword falls into the buying funnel, more specifically into a section of it. It starts with awareness (usually) and ends with purchase (or any other action you want your visitor to take on the site).
In line with your objectives, you should target the right keywords.
Usually the first steps of the buying funnel do not involve conversions and if your keywords fall into those section you might have to change the keywords your targeting.
For example, let's say you sell laptop:
if you target black laptop you know that this keyword won't give you a high number of conversion as the keyword is too general and the traffic you get might just be made of people looking for laptop but have no intention to buy one. But the more you refine it the more specific it gets, and the more conversion you should get, so if you target a keyword such as **buy 15inch black laptop hp **(or whatever it might be) you will get more targeted traffic more likely to buy your products.
In case your objective was to build awareness, general keywords such as black laptop would have been a good keyword.
What I'd suggest is to review your objectives and align the keywords you target with them.
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Increase conversion rate to buy
I am trying to understand why my women fashion site has a very low conversion, basically zero apart from some occasional sales (last one a few months ago) There is a lack of organic traffic the to shop subdomain, but what worries me is that (email/social media) campaigns to existing clients who happily buy repeatedly from our brick and mortar store do not generate results, despite using promotion codes etc. Before investing heavily in PPC campaigns etc, I'd like to improve conversion. Any advice on what can be improved ? PD: link can be found in my profile.
Conversion Rate Optimization | | J-S0 -
Customer journey / customer drop off
Hi All, I would like to understand how visitors navigate through my site and find out where the main drop out areas are (i.e. what pages / sections of the site do users leave on). I will then be segmenting by mobile, tablet, new visitor, returning etc. to see how the various subsets of users behave. To do this I generally do the following: Identify main sections of the (ecomm) site: homepage, category pages, product pages, cart, checkout 1, checkout 2, checkout x, payment confirmation. For each section above I either use a segment to isolate that section of the site, either by regex or a simple page selector and apply to the Audience >> Overview report and record the resulting session count. OR I filter the Behaviour >> Site Content >> All Pages report to isolate the various site sections and record unique pageviews. I then plot these figures horizontally under a heading for each section of the site representing a flow between the pages of the site with a calculation showing the difference between each section of the site which represents user drop off. Hope that makes sense. What I am interested to know is, do you have any better suggestions to the process laid about above. Do you see any issues with this process?
Conversion Rate Optimization | | datarat1 -
How to track conversions from a third party email campaign?
Heyy.. New to the Moz community, first question so here goes! I'm going to be running an email campaign with an e-magazine and I want to know how to track conversions from the email they're sending out so I can monitor success/failure. I've found Google's URL builder:
Conversion Rate Optimization | | 9868john
https://support.google.com/analytics/answer/1033867?hl=en
But this doesn't really explain what i'm trying to do. Can anyone of you in this fine community shed some light on this please?
Johnny1 -
Better Conversions with Java Script Pop Up Form or with Independent Page (URL)?
Greetings MOZ Community? I manage a commercial real estate site (www.nyc-officespace-leader.com). Visitors view listings (for example:http://www.nyc-officespace-leader.com/listings/303-broadway-building-office-sublet-11189sf). If they want more details they click on the "Interested In This Space, Contact a Broker" button. They get directed to a contact us form like: http://www.nyc-officespace-leader.com/contact-us?from_listing=303-broadway-building-office-sublet-11189sf We are redesigning this form. Remove much of the text and allowing the visitor to check questions pertaining to the property, like "Schedule a Tour", "Get Floorplans", "Details on Similar Space'. Currently this conversion form is on its own URL, and as such has menus on top, which I am concerned could distract the visitor. Would we get better conversions if this form was a Java script pop up with no menus. That way there would be no distraction for the visitor and we would have a better chance of converting them. Any thoughts? Also, we are using Google Tag Manager and Google Analytics to track conversions. Would changing to a Java Script pop up form have any implications for tracking? Thanks everyone!!! Alan
Conversion Rate Optimization | | Kingalan10 -
How to Improve Conversions?
One of our two prime goals is to increase visitor --> shopping cart --> order conversions. I would appreciate any advice on how we could improve our conversions from product pages like this one: http://www.audiobooksonline.com/Alex-Cross-Run-James-Patterson.html All our product pages are presented in the same format.
Conversion Rate Optimization | | lbohen0 -
Finally getting decent traffic but low conversions
Thanks to SEOMOZ Ive managed to get half decent organic numbers, although the numbers look good on my ecom. site conversion rates are low. Can anyone offer any help as far as converting visitors into buyers? Thank you!
Conversion Rate Optimization | | TP_Marketing0 -
Landing Page Conversion Rates
I had a client claiming his industry (replacement home windows) conversion rate was around 15% based on his research. In my research i could find nothing of the sort, and really couldn't find a single place that provided this type of information. Anyone out there have some advice on where to research industry conversion rates (averages) or tools/thought processes to explore? Thanks! (these stats would primarily be used for goal setting and competitive analysis)
Conversion Rate Optimization | | kchandler0 -
How important to conversions is proper English on a website?
Many websites - especially those done in foreign countries by non-native English speakers - have many grammatical and idiomatic errors in the English copy. How important is that to conversions (actually convincing the customer to buy, etc.) Is the poor English a turn-off, a cause for distrust or discomfort - or do people not care? I'd be interested to hear people's personal opinions (the more the merrier) and if anyone has a more global perspective backed by research, testing, etc - that would be great, Thanks in advance!
Conversion Rate Optimization | | debi_zyx0