Identifying Keywords - Longtail
-
I need some clarification as to how exactly keywords work. I learned that I should focus on more specifically targeted long-tail keywords. However I am uncertain of how this actually works.
Say I decide to use the longtail keyword "online dyslexia test for children". Will my page only be found by people when they enter that exact search term or will it also be found when people search for any of the other terms containing the same words? For example like all the phrases below:
free online dyslexia test
online dyslexia test
online dyslexia test children
dyslexia test online
dyslexia test
dyslexia testing
dyslexia test for children
dyslexia tests for children
free dyslexia test for children
test for dyslexia in children
dyslexia online test
testing for dyslexia in children
free online dyslexia test for children
free dyslexia test
online test for dyslexia in children
online dyslexia test free
dyslexia tests online
online dyslexia testing
test for dyslexia for children
how to test for dyslexia in children online
online testing for dyslexia
dyslexia online test for children
child dyslexia test
dyslexia test online free
free dyslexia test online
how do you test for dyslexia in childrenAlso if I have a page that I optimize for "online dyslexia test free" can I create another page for "free dyslexia test online" or will this be creating competition? In other words are these both unique keywords that will independently rank.
Last question about keywords is are they still important and what is the search volume you should be targeting with your keywords. (Allot of my long tail keywords only have around 20 monthly US searches)
Thanks!
Joy
-
EJD,
Maybe you've read it already but if not, be sure to absorb the info available here: How To Do Keyword Research - The Beginners Guide to SEO - Moz
In answer to your question, generally, the more words in your target key phrase, the fewer other websites you'll be competing with in the search results, as most marketers tend to focus on the top tier words. By definition though, the further out you are on the "tail", the fewer searches there are being performed for that phrase. Less competitors means it's easier to rank highly but less searches means there's less traffic for you, even if you are on the top of the results.
You'll find that your list of keywords will vary in their competitiveness and as there aren't any good/easy keyword tools out there for doing long tail keyword research for terms with very small amounts of traffic, some amount of your traffic is going to be acquired by experimentation. As a learning experience, I'd recommend that you go ahead and optimize a page for the "online dyslexia test for children" phrase and build your pages and your knowledge from there. While you're in between optimization tasks on that first page, take time to become very familiar with the rest of the optimization guide, as all of that info will be helpful in coming to terms with your keyword research.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Secondary related keywords
Hi, Let' say one of the topics I want to talk about is "wine tasting2. I do a search in the keywords tool and I find related keywords such as "wine tasting chicago" and all the words that I find do not apply to me because I do "wine tastings in Bordeaux". How do I deal in a situation like that ? Can I type in the keyword tool "wine tasting bordeaux" even though my topic is wine tasting ? I took "wine tasting" but I could apply that to the word "chateaux" where none of the related keywords apply to me. I run into issues when the topics are "large". The other question I have is still about "wine tasting" if I find secondary related keywords that apply to me such a "wine tasting in bordeaux", "wine tasting cellars" do I still need to add in my content the word "wine tasting" by itself in addition to the 2 related keywords or can I just only put the 2 related keywords ? Thank you,.
Keyword Research | | seoanalytics0 -
Keyword Ranking Research Question
Hi Mozzers,This is probably a nooby question, but I was wondering how you guys end up deciding if a Keyword is too hard to rank for? Also vice versa, when do you decide that a keyword is too low volume to rank for so you try to rank for a harder keyword? Eg.
Keyword Research | | steve45058
Deciding that ranking for "Dell Computers" is too hard and then deciding to rank for "Dell Small Business Computers" Post-question: Do indirectly rank for Dell Computers if you try to rank for Dell Small Business Computers? If so, how much? Also, how many words inbetween Dell & Computers would there have to be to stop indirectly ranking for Dell Computers?1 -
How do you check keyword rankings for your sites?
The other day I used Rank Tracker form SEO PowerSuite and SEO small tools ranking checker http://smallseotools.com/keyword-position/ to check a keyword ranking. Both said that my clients keyword is not in top 50, but when I used Rank Tracker from Moz.com it showed that my client's keyword ranks #30 ! What's the tool that works for you all the time and is 100% reliable?
Keyword Research | | vitaliykolos1 -
Long tail keyword research
Is there any way for me to figure out long tail key words related to keyword such as "IT solutions"? This is a competitive term. How do I figure out related keywords with high search volume and less competition?
Keyword Research | | zsyed0 -
Google Keyword Tool alternatives?
Does anyone have any suggestions for Google Keyword Tool alternatives, since is has been closed by Google? Thanks
Keyword Research | | BoomDialogue690 -
Title keyword and synonyms in content ?
what is the % relation in between a keyword in title and that given keyword's synonyms in a content of that page? if i use the keyword "apple pie" on a page title once, what should be % of reappearance of this keyword in the content ? and its synonyms in relation to the entire content on that page. thank you
Keyword Research | | orion680 -
Local Keyword Strategy
Good morning! I'm working on building out a new website for a regional insurance agency specializing in auto insurance for high risk drivers (ex. Tickets, Accidents, Dui's, etc.). Due to the competitive nature of our industry, I believe it is best to focus on very localized long tail keywords, instead of broad terms I don't have any chance of ranking for. Our keyword research indicates that there is an opportunity to optimize and potentially rank for keywords that include geographic modifiers for towns and cities within a roughly 50 mile radius. The problem is, there is only so much you can say about auto insurance. On the one hand, I would like to have individual landing pages for each keyword phrase. On the other hand, I don't want to look manipulative to Google or hurt user experience by creating a bunch of pages with relatively similar content. Can anyone offer some advice on how I can structure the site/content to optimize for each geographic modifier without having lots of pages that are very similar? Thank you!
Keyword Research | | matthewbyers0 -
Can I replicate my 300 keywords among campaigns
I've nearly set up three of my 5 campaigns so far and have found the populating the keywords is very time consuming. Is there a way for, say, Campaign #2 to use the same keywords as Campaign #1 without populating the new campaign manually? After all, the only reason I am setting up this second (and beyond) campaigns is because I want to compare the same keywords against additional competitors. Also, I was mid-way through setting up this third campaign when I ran out of keywords because I only get 300 per account? Is this correct? That is fine if I can replicate the same set of keywords per account, but it appears to have tallied each list of keywords, in each of my 3 campaigns, at 300 and I ran out before finishing this third campaign. I'll work with whatever the number is, but it seems strange that there isn't an option to have a single set of 300 keywords applied to each campaign that you set up. Am I misunderstanding something? Looking for help ...
Keyword Research | | amandahx20