Using 302 redirect for SEO
-
Hello,
I'm in charge of SEO for an information website on which articles are only accessible if you have a login and password. Most of the natural links we get point to our subscribers' subomain : subscribers.mywebsite.com/article1
If they follow these natural links, visitors who are not logged get redirected (302) to www.mywebsite.com/article1 on which there is an extract of the article and they can request a free test subscription to read the end of the article.
My goal is to optimize SEO for the www.mywebsite.com/article1 page.
Does this page benefit from the links I get to the subscribers.mywebsite.com/article1 page or are theses links lost in terms of SEO?
Thanks for your help,
Sylvain
-
That's the gist of it, unfortunately.
![😕](https://moz.com/community/q/assets/plugins/nodebb-plugin-emoji/emoji/android/1f615.png?v=5e11mjijs33 ":\")
Cyrus posted in this blog entry a Tweet from Duane Forrester of Bing saying over time, they learn that 302 redirects encountered repeatedly are more permanent and begin to treat them like 301 redirects. I would imagine Google does something similar because it makes sense to do, and would improve search results overall, but I have no evidence to back that up. -
So, if someone links to this page :
http://abonnes.hospimedia.fr/articles/20131004-plfss-2014-les-federations-de-l-aide-a
The juice will not flow to this page?
http://www.hospimedia.fr/actualite/articles/20131010-gestion-des-risques-un-projet-de-decret-vient
-
Thanks a lot for your answer
-
I'd recommend not changing these to 301 redirects. 301 redirects are permanent, meaning browsers can (and most will) cache them. Suppose you switch to 301 redirects. If one of your users' sessions ends, and visits subscribers.mywebsite.com/article1, and gets 301 redirected to www.mywebsite.com/article1. They log in, and click the link to subscribers.mywebsite.com/article1. If the browser has cached the redirect, they'll be taken back to www.mywebsite.com/article1! You definitely don't want that to happen.
Some recent experiments have suggested that 302s do pass some link juice (here's one). I'd look up how many links you're actually talking about here linking into subscribers.mywebsite.com.
Rather than doing redirects when users sign in, the best thing from my perspective would be to check to see if the user is signed in, and serve the all the content under the same URL. So all the content would be under www.mywebsite.com, but if they're not logged in, they get the extract of the article, and if they're signed in, they get the full version. That way all of your links would point to the correct page, subscriber or not (and then you could 301 all the subscribers.mywebsite.com links to www.mywebsite.com, since those URLs wouldn't be needed anymore).
Not that I'd recommend cloaking, but you could see if it's Googlebots IP address, and do 301 redirects in that case.
-
Swap the 302s (temporary redirect, no flow of PageRank) with 301s (permanent redirect, normal flow of PageRank). Same functionality. As googlebot won't be logged in, it will get 301 redirected.
-
SE Crawlers are not logged in and will encounter the '302'. So no flow of "link juice" will be passed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using one domain for email and another domain for your website, but redirects...
Hello - We are rebranding and our new name is fairly lengthy. We own all main domain versions of our brand name - .com, .new and .org - There is a very high search volume for the new brand name as it is a merger of 2 popular existing brands so want to take advantage of that and use our full name within our website domain name. However, since the name is a little long as mentioned - 25 characters - we also own the 3 character acronym of the new brand so we are debating on using the acronym for our new email addresses. ie name@abc.com so it is user friendly. We would obviously redirect the acronym email domain to point to the longer website domain. Are there any negative SEO effects if we do that? Use the longer domain for the website and shorter acronym for our email? Thank you
Technical SEO | | KRBishopBh1 -
How do you fix redirect chains and temporary redirects?
Hi, I have a lot of issues popping up with temporary redirects and redirect chains. I'm still confused as to what exactly redirect chains are and I don't know how to find where the "chains" are or how to fix them. I'm having two issues mainly:1. Temporary RedirectsI have around 100 pages on our www.twowayradiosfor.com website that are being flagged as temporary redirects. All of them have one thing in common: they are review pages (basically, when a customer clicks on the Review button to review a certain product, they are redirected to a review page for that product).URL Example: https://www.twowayradiosfor.com/reviewhelpful.asp?ProductCode=CLS1410-COMBO&ID=44&yes=noI went into our website and set any URL containing the following as noindex:/review.aspWill that fix the issue? If yes, will I also need to do that for any URL containing /reviewhelpful.asp?2. Redirect ChainsIt seems like basically every product page on my website has this issue (over 100 pages). Here's an example of one:https://www.twowayradiosfor.com/Motorola-CLS1110-p/cls1110.htmI don't see any broken links on this page or links that redirect to another page that redirects, etc. What is causing this? Is it something on my header bar that is redirecting (since that header bar appears on every page, maybe that is why this issue shows up on a lot of pages)?I am new to Moz and still trying to figure this stuff out. I really appreciate any help. Thanks, Sawyer
Technical SEO | | AllChargedUp0 -
What do you do with product pages that are no longer used ? Delete/redirect to category/404 etc
We have a store with thousands of active items and thousands of sold items. Each product is unique so only one of each. All products are pinned and pushed online ... and then they sell and we have a product page for a sold item. All products are keyword researched and often can rank well for longtail keywords Would you :- 1. delete the page and let it 404 (we will get thousands) 2. See if the page has a decent PA, incoming links and traffic and if so redirect to a RELEVANT category page ? ~(again there will be thousands) 3. Re use the page for another product - for example a sold ruby ring gets replaces with ta new ruby ring and we use that same page /url for the new item. Gemma
Technical SEO | | acsilver0 -
Do you still loose 15% of value of inbound links when you redirect your site from http to https (so all inbound links to http are being redirected to https version)?
I know when you redesign your on website, you loose about 15% internally due to the 301 redirects (see moz article: https://moz.com/blog/accidental-seo-tests-how-301-redirects-are-likely-impacting-your-brand), but I'm wondering if that also applies to value of inbound links when you redirect your http://www.sitename.com to https://www.sitename.com. I appreciate your help!
Technical SEO | | JBMediaGroup0 -
SEO for Interspire Relic
Hi All, Does anyone know of optimization best practices for the now largely defunct Interspire Web Publisher? Specifically, I'm looking for a canonical plugin or workaround to try and get rid of a few duplicate content issues (most importantly root vs. index.php). I'd like to just redo the site with a cms that has better support...unfortunately client budget constraints are a little tight at the moment. Thanks!
Technical SEO | | G2W0 -
Which Web host do you use?
A friend of mine has a successful website which is hosted by the company he used to use for developing his site. As he no longer uses them feels he should use it. Who do you use for hosting a small to medium sized business?
Technical SEO | | Ant710 -
Wordpress plugins for SEO
Hello I am new to wordpress I just have started using it. Can anyone suggest me some useful tools / plugins / setting for SEO? I am further intrested in sepeeding up Wp. Any good advive on wp an seo would be appriciated.
Technical SEO | | sesertin0 -
Using DNS & 301 redirects to gain control over a rogue site
I'd appreciate peoples' views on the following please. We have been approached by a client whose website does not rank # 1 for their own distinctive brand name due to this position being taken by a site they had developed for them by an affiliate some years back. The affiliate's site is clearly seen by Google as the definitive site for the brand - being older, having more links & in both Yahoo & DMOZ. The relationship has soured with the affiliate & the client wants to take control of the affiliate site & have it 301 redirect to the 'real' brand site. The affiliate won't cooperate (funny that). However whilst the client doesn't have control over the affiliate's website, they do own the domain. Given this, it seems that an option is to temporarily create a 1 page website on another server, change the affiliate website domain DNS settings to point to this, & in turn have that 301 re-direct to the client's website. This is a bit of a round about approach, but necessary because the affiliate won't directly 301 the site they control - despite the client owning it. (As I say the relationship has soured). If you think there's a better alternative approach to this problem (aside from litigation), I'd appreciate hearing it please. Thanks.
Technical SEO | | SureFire0
