Does many unique pages mean better SERP position?
-
My site has about 50 pages. All of them are unique 500-700 word articles. Almost every page is on its keyword at the 4-8 position in google/yahoo/bing.
I can add a lot of relative unique pages on my site, about 100-200 word content per page. They all will be unique, with unique description and title. I can make about 1000+ pages.
Would you suggest me to do this? Will this action boost my SERP position.
Do more pages mean better SERP position?
-
More pages doesn't always mean better SERP position. There is no black and white answer on this. Here is a helpful excerpt from a recent blog by Dr. Pete :
A common example is when you take a page of content and spin it off across 100s of cities or topics, changing up the header and a few strategic keywords. In the old days, the worst that could happen is that these pages would be ignored. Post-Panda, you risk much more severe consequences, especially if those pages make up a large percentage of your overall content.
Another common scenario is deep product pages that only vary by a small piece of information, such as the color of the product or the size. Take a T-shirt site, for example – any given style could come in dozens of combinations of gender, color, and size. These pages are completely legitimate, from a user perspective, but once they multiple into the 1000s, they may look like low-value content to Google.
The Solution
Unfortunately, this is a case where you might have to bite the bullet and block these pages (such as with META NOINDEX). For the second scenario, I think that can be a decent bet. You might be better off focusing your ranking power on one product page for the T-shirt instead of every single variation. In the geo-keyword example, it’s a bit tougher, since you built those pages specifically to rank. If you’re facing large-scale filtering or devaluation, though, blocking those pages is better than the alternative. You may want to focus on just the most valuable pages and prune those near duplicates down to a few dozen instead of a few thousand. Alternatively, you’ve got to find a way to add content value, beyond just a few swapped-out keywords.
In your case, if you are able to truly make pages that are unique, valuable, and genuinely helpful to users, you definitely stand to benefit your overall traffic. However, If I were in your position I would focus on making more like 50-100 pages with better, higher quality content, rather than 1000's of pages with just a little content.
-
You could take that approach, but I wouldn't necessarily recommend it.
In most cases, 100-200 words is not enough to represent great content. It is possible, but I don't think it is realistic for 1000 pages. Even dictionary pages offer more content.
With that said, if your pages attract attention (i.e. you get users to those pages and they link to or Like/Tweet/+1), then those pages can help improve the SERP of your other pages through good anchor text.
I would suggest a lot of caution here because you risk lowering the overall quality of your site. I would prefer a 50 page site with good content over a 1050 page site with 50 good pages and 1000 low quality pages. No one wants to wade through the bad pages to find the good ones.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages automatically generated
Hello, I use the divi theme and got pages that were automatically generated with images. Is google going to penalise me because of those and consider it is thin content ? Should I remove those ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Pagination on a product page with reviews spread out on multiple pages
Our current product pages markup only have the canonical URL on the first page (each page loads more user reviews). Since we don't want to increase load times, we don't currently have a canonical view all product page. Do we need to mark up each subsequent page with its own canonical URL? My understanding was that canonical and rel next prev tags are independent of each other. So that if we mark up the middle pages with a paginated URL, e.g: Product page #1http://www.example.co.uk/Product.aspx?p=2692"/>http://www.example.co.uk/Product.aspx?p=2692&pageid=2" />**Product page #2 **http://www.example.co.uk/Product.aspx?p=2692&pageid=2"/>http://www.example.co.uk/Product.aspx?p=2692" />http://www.example.co.uk/Product.aspx?p=2692&pageid=3" />Would mean that each canonical page would suggest to google another piece of unique content, which this obviously isn't. Is the PREV NEXT able to "override" the canonical and explain to Googlebot that its part of a series? Wouldn't the canonical then be redundant?Thanks
Intermediate & Advanced SEO | | Don340 -
What to do with Authoritative footer pages?
Alo everyone! The site I'm working on has had a homepage that essentially used the footer as the main form of navigation on the site and the PA of each of those pages reflects that. I'm helping them re-organize the site (I'm still a noob though), and was curious for some input on this particular situation. Some of the most authoritative pages are: 1. www.charged.fm/privacy - PA 29 2. www.charged.fm/terms - PA 29 My question: Is this just a consequence of previous mistakes that we live with, or is there something involving 301's and creation of new pages that could help us utilize the link juice on these pages. Or should we come up with ways to internally link to 'money' pages from these pages instead? Thanks for any input, Luke
Intermediate & Advanced SEO | | keL.A.xT.o0 -
Putting "noindex" on a page that's in an iframe... what will that mean for the parent page?
If I've got a page that is being called in an iframe, on my homepage, and I don't want that called page to be indexed.... so I put a noindex tag on the called page (but not on the homepage) what might that mean for the homepage? Nothing? Will Google, Bing, Yahoo, or anyone else, potentially see that as a noindex tag on my homepage?
Intermediate & Advanced SEO | | Philip-DiPatrizio0 -
What to do when unique content is out of the question?
SEO companies/people are always stating that unique, quality content is one of the best things for SEO... But what happens when you can't do that? I've got a movie trailer blog and of late a lot of movie agencies are now asking us to use the text description they give us along with the movie trailer. This means that some pages are going to have NO unique content. What do you do in a situation like this?
Intermediate & Advanced SEO | | RichardTaylor0 -
Duplicate page content and Duplicate page title errors
Hi, I'm new to SeoMoz and to this forum. I've started a new campaign on my site and got back loads of error. Most of them are Duplicate page content and Duplicate page title errors. I know I have some duplicate titles but I don't have any duplicate content. I'm not a web developer and not so expert but I have the impression that the crawler is following all my internal links (Infact I have also plenty of warnings saying "Too many on-page links". Do you think this is the cause of my errors? Should I implement the nofollow on all internal links? I'm working with Joomla. Thanks a lot for your help Marco
Intermediate & Advanced SEO | | marcodublin0 -
What to call pages
I reckon I've bagged one of the most interesting SEO projects of the year. My new client is selling vibrators. The site is not even in development yet but they want to make it fun and friendly and take away the stigma and "seediness" of the product. Anyway, the owenr has presented a list of "places" within this site which are places where the products are going to be showcased. These are along the lines of, Royal Rabbits Palace, Clitoral Courtyard, Dungeon Dildos, Magical G-arden etc. (there is a bit shreky/fariy tale thing going on) Clearly, these places add a lot to the look and feel of the site but as URL's and Titles, they are clearly not optimal in an SEO sense. What is for the best...making sure we shift the owner back into SEO best practice or hope that having these weird and wonderful names for the pages is going to add enough to the user experience to make it worthwhile to let through. FYI, did you know you can get vibrators that you can plug an ipod into. Man, I've seen some weird things researching this client!
Intermediate & Advanced SEO | | FDC0 -
We are changing ?page= dynamic url's to /page/ static urls. Will this hurt the progress we have made with the pages using dynamic addresses?
Question about changing url from dynamic to static to improve SEO but concern about hurting progress made so far.
Intermediate & Advanced SEO | | h3counsel0