Specific page URL in a multi-language environment

[Matchbox]

I've read a lot of great posts on this forum about how to go about deciding the best URL structure for each language that your site will support, so thank you to everyone that has provided input on that.  I now have a question that I haven't really found answers/opinions on.

When providing a page translation, should my content URL reflect that of the country I'm targeting or always remain the same across all sites?  Below is an example using the "About Us" page.

www.example.com/about-us/
www.example.com/es-mx/about-us/

-- OR --

www.example.com/about-us
www.example.com/es-mx/sobre-nosotros

Thank you in advance for your help.

Cheers!

[Matchbox]

Sorry for such a late response to this, but I wanted to say thanks for your help.  We'll be moving forward with the targeted language in the URLs.

Thanks,
crw

[gfiorelli1]

Well, not really exact saying that "URLs are the most important thing in SEO" (they are important, but not the most important factor), but - apart that - it is totally correct your answer

[simon_realbuzz]

Definitely your language used in your URLs should reflect the country/language you are targeting. If, for example, you saw a search result in US SERPs but the language URL was in Spanish, I'm pretty certain most people would be less inclined to click on the result.

[computernc]

url are the best tool for optimize your website. I would say that if is a Spanish target it would be better to make Spanish url when is Spanish and English url when is English because it will help you to get more seo.

for example one keyword in English is bags and you have a www.example.com/bags because you talk about your bags, but in Spanish will be bolsos then is better to have www.example.com/bolsos or www.example.com/es-mx/bolsos the URL is one of the most important things on SEO and you can check that when you are on the on page grader