Should I repeat keywords at each folder level of my urls?
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Hey Guys,
I'm wondering which URL is preferable when targeting the keyword phrase "ski goggles"
a) http://www.evo.com/shop/ski/ski-goggles.aspx or
b) http://www.evo.com/shop/ski/goggles.aspx
URL a includes the keyword phrase exactly with a dash but also repeats the word "ski" and feels redundant. Any research/ testing to support either case?
Thanks a bunch.
Will
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If the "SKI" is a category, than you can divide into subcategories, and each product of goggles would be:
than under subfolder goggles are listed the products, and than for each product url would be: evo.com/ski/goggles/productID
hope it helps
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I'd use the ski-goggles.aspx because that page is about ski goggles, not any kind of goggles. It's a clear sign about the sort of goggles the page is presenting. Ski category / Ski goggles
A quick search in Google revealed that the 1st SERP shows both solutions:
/ski-goggles/c1000003457/
/ski-goggles.asp
<cite>/ski-goggles/c42/Catalog.aspx
/ski-goggles.htm</cite>
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