Should We Add the W3.org Language Tag To Every Page Or Just The Home Page?
-
Greetings,
We have five international sites around the world, two of which are in difference languages. Currently we have the following line of html code on the home page of each of the sites:
Clearly, we need to change the "en" portion for the sites that aren't in English, but, should we include that meta tag in each of the site's pages, or will the home page suffice. Thanks!
-
Google doesn't care the W3.org language tag (Bing does it, instead).
Said that using it on every page is a good practice for W3.org, hence do that.
For Google, if the site is using a Country Code Top Level Name (i.e.: .it, .fr, .de...), then the site will be automatically target the country related to the domain termination (i.e.: .de > Germany and just Germany, not Austria or any other German speaking country).
If the site is under a generic domain name (i.e.: .com), then you have to specify in the Google Webmaster Tools setting of the site what country (hence regional Google) you want the site itself to target.
NOTE: if you are targeting language and not countries, don't use ccTld domain names, because, as I said before, those domain names targets only the country the domain termination is paired to.
Then... use the hreflang="x" markup so to suggest to Google what URL must be shown to the user depending on the language they use (check this official Google page).
Finally, do a great localization of the content and try to obtain authoritative quality signals like links from local sites and social shares from local users.
-
Thanks, Yiannis
I definitely see higher rankings and traffic for the sites that have the specific language tag.
Does anyone else have other input to provide?
-
Hello,
Index page will be more than enough. Also the fact that the language is non English is now sufficient enough for google to understand and list the web site to the relevant country directories.
Best of luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Images on their own page?
Hi Mozers, We have images on their own separate pages that are then pulled onto content pages. Should the standalone pages be indexable? On the one hand, it seems good to have an image on it's own page, with it's own title. On the other hand, it may be better SEO for crawler to find the image on a content page dedicated to that topic. Unsure. Would appreciate any guidance! Yael
Intermediate & Advanced SEO | | yaelslater1 -
Is it ok to repeat a (focus) keyword used on a previous page, on a new page?
I am cataloguing the pages on our website in terms of which focus keyword has been used with the page. I've noticed that some pages repeated the same keyword / term. I've heard that it's not really good practice, as it's like telling google conflicting information, as the pages with the same keywords will be competing against each other. Is this correct information? If so, is the alternative to use various long-winded keywords instead? If not, meaning it's ok to repeat the keyword on different pages, is there a maximum recommended number of times that we want to repeat the word? Still new-ish to SEO, so any help is much appreciated! V.
Intermediate & Advanced SEO | | Vitzz1 -
How long will old pages stay in Google's cache index. We have a new site that is two months old but we are seeing old pages even though we used 301 redirects.
Two months ago we launched a new website (same domain) and implemented 301 re-directs for all of the pages. Two months later we are still seeing old pages in Google's cache index. So how long should I tell the client this should take for them all to be removed in search?
Intermediate & Advanced SEO | | Liamis0 -
Putting rel=canonical tags on blogpost pointing to product pages
I came across an article mentioning this as a strategy for getting product pages (which are tough to get links for) some link equity. See #21: content flipping: https://www.matthewbarby.com/customer-acquisition-strategies Has anyone done this? Seems like this isn't what the tag is meant for, and Google may see this as deceptive? Any thoughts? Jim
Intermediate & Advanced SEO | | jim_shook0 -
Javascript to fetch page title for every webpage, is it good?
We have a zend framework that is complex to program if you ask me, and since we have 20k+ pages that we need to get proper titles to and meta descriptions, i need to ask if we use Javascript to handle page titles (basically the previously programming team had NOT set page titles at all) and i need to get proper page titles from a h1 tag within the page. current course of action which we can easily implement is fetch page title from that h1 tag being used throughout all pages with the help of javascript, But this does makes it difficult for engines to actually read what's the page title? since its being fetched with javascript code that we have put in, though i had doubts, is anyone one of you have simiilar situation before? if yes i need some help! Update: I tried the JavaScript way and here is what it looks like http://islamicencyclopedia.org/public/index/hadith/id/1/book_id/106 i know the fact that google won't read JavaScript like the way we have done with the website, But i need help on "How we can work around this issue" Knowing we don't have other options.
Intermediate & Advanced SEO | | SmartStartMediacom0 -
Will Creating a Keyword specific Page to replace the Category Section page cause any harm to my website?
I am running a word press install for my blog and recently had 3 of my main keywords set as categories. I recently decided to create a static page for the keywords instead of having the category page showing all the posts within the category, and took it off the navigation bar. I read about setting the categories to use NO index so the search engines can shine more importance on the new pages i created to really replace where the category was showing. Can this have a negative effect on my rankings? http://junkcarsforcashnjcompany.com junk car removal nj is showing the category section, So i placed the no index on it. Will the search engines refresh the data and replace it with the new page I created?
Intermediate & Advanced SEO | | junkcars0 -
On Page vs Off Page - Which Has a Greater Effect on Rankings?
Hi Mozzers, My site will be migrating to a new domain soon, and I am not sure how to spend my time. Should I be optimizing our content for keywords, improving internal linking, and writing new content - or should I be doing link building for our current domain (or the new one)? Is there a certain ratio that determines rankings which can help me prioritize these to-dos?, such as 70:30 in favor of link-building? Thanks for any help you can offer!
Intermediate & Advanced SEO | | Travis-W0 -
Canonical issue with my Home Page
Hi, My site has several canonical issues that should be fixed. http://www.crosscountryallied.com For my Home Page, more links are pointing at www.crosscountryallied.com/ (887) than http:// http://www.crosscountryallied.com/ctAlliedWebSite (27). It is recommended that I implement a 301 redirect to recapture a significant amount of link value. The following lists show the most common canonicalization errors that can be produced when using default settings on my web server: Microsoft Internet Information Services 6 (IIS): http://www.crosscountryallied.com/ http://www.crosscountryallied.com/default.jsp (or .jsp depending on the version) http://crosscountryallied.com/ http://crosscountryallied.com/default.jsp or any combination with different capitalization. Each of these URLs spreads out the value of backlinks to our homepage. Should I just redirect them to: http://www.crosscountryallied.com and add a canonical tag?
Intermediate & Advanced SEO | | Melia0