Do panda/penguin algorithm updates hit websites or just webpages ?
-
If I have a website that been affected by the panda/penguin update, do bad links affect the entire site or just the page the bad link(s) are linked to?
If it is the latter and penguin/panda actually affect webpages, not websites (as is the common reference/conception), then wouldn't simply creating a new URL, targeting this new URL, shifting meta-tags and restarting link-building efforts again (this time using the right quality strategies) be a really common-sense approach instead of the tediousness of the disavow approach that so many go down?
-
Do you have the penalty in available in your Google WT? What exactly does it say?
Most penguin penalties I've seen are partial matched and affecting only some incoming links. Removing pages won't help as you don't know which ones are affected.
Doing a link cleanup by going link after link asking for removal and then requesting a reconsideration may remove the penalty (in conjunction with the disavow file), but there's been several polls online and over 80% of the people who did this and got their penalty removed didn't see their rankings back. This is obviously true, as probably those manipulative links were the ones causing your high rankings and now gone you need to get some REAL, EARNED links to gain positions.
Truth be told, no one can tell what will happen, and you can only try.
The ultimate question always become: Is it really worth it? Or do I just start fresh (new Website, unrelated to the old one)?
-
Thanks Federico,
If a site has been affected with a "Partial Matches" hit, then can the simple shifting of targeted webpage solve the problem (in effectively allowing that targeted page to start again, without having to worry about disavow)?
-
Panda does not affect links, penguin does.
Panda is a "quality content" related update.
Penguin penalizes both pages and/or entire domains, even to the point of completely removing the from the index.
Under your Google Webmaster Tools, "Manual Actions" you can see the type of penalty the site has (if any) and what it is impacting.
"Sitewide" means that the entire site got the hit, while "Partial Matches" means some parts or some links.
Anyhow, if you have a manual penalty, you won't recover by just creating new pages. Although penalties expire, you cannot know which ones were hit.
You have to consider if the Website is worth saving or you can just start again fresh. If you have a Website 3 years old or more, and generating income, with a client base, then you probably start working on saving it. If your Website was new, not real client base or value, you rather start fresh.
Don't make the same mistakes again!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm hearing rumours of a Braod Core update
I'm hearing the jungle drums banging away about a broad core update this week. Anyone else heard this? Usually its retrospective and an oh my I've dropped/gained but I don't usually hear about it beforehand. Anyone else heard this?
Algorithm Updates | | Libra_Photographic0 -
Placement of /p/ in URL structure for ecommerce site product URLs
Hi, We're a discussion about how to structure a clients ecommerce site product page URLs where 12345 represent the product SKU/number: https://domain.com/Item--i-12345 https://domain.com/product-name/p/12345 https://domain.com/p/12345 It's a toss up between the second and the third URL, but the SEO company is saying the third is best because of the placement with the /p/ and creating a silo for "products" that help search engines recognize it is a product. Does anyone have thoughts on this? Thanks!
Algorithm Updates | | AliMac260 -
Complete website redesign: original domain vs subdomain vs new domain ?
Hello dear community fellas!
Algorithm Updates | | PayPro
The story goes like this: my company has a good ol' website launched back in 2008 and since then nothing much was updated there. Our rank dropped significantly because, well, barely any SEO was done for it. Me and my team decided to redesign the whole thing: content, structure, visuals, links, everything but this time really making it right. However, with our oldie we managed to get a nice user base, so we still want to get all the traffic juice out of it. Now the questions is where do you think is the best place to publish our new website: Our original domain www.companyname.com? Create a subdomain new.companyname.com? Totally new domain www.namecompany.com? Cheers!0 -
Rank dropped for website
We have seen rankings drop considerably for www.think-ins.co.uk in the last 48 hours, I know Penguin 2.0 has been released but anyone got any ideas on what specifically we might have been penalised for? Thanks
Algorithm Updates | | instinctive0 -
Increasing Brands/Products thus increasing pages - improve SEO?
We curently have 5 brands on our website and roughly 200 pages. Does increasing the number of products you stock and thus increasing the number of pages improve your SEO?
Algorithm Updates | | babski0 -
Do you Feel Street View for inside a local business is a ranking factor for the local algorithm?
I'm working in a market where the Google Trusted photographer is rolling out. The question came up if providing this data would boost your rankings in the local map pack. I've been asking a few fellow SEO peeps but I thought I would throw it out here for your opinion.
Algorithm Updates | | BCutrer0 -
How to Link a Network of Sites w/o Penguin Penalties (header links)
I work for a network of sites that offer up country exclusive content. The content for the US will be different than Canada, Australia, Uk, etc.… but with the same subjects. Now to make navigation easy we have included in the header of every page a drop down that has links to the other countries, like what most of you do with facebook/twitter buttons. Now every page on every site has the same link, with the same anchor text. Example: Penguins in Canada Penguins in Australia Penguins in the USA Because every page of every site has the same links (it's in the header) the "links containing this anchor text" ratio is through the roof in Open Site Explorer. Do you think this would be a reason for penguin penalization? If you think this would hurt you, what would you suggest? no follow links? Remove the links entirely and create a single page of links? other suggestions?
Algorithm Updates | | BeTheBoss0 -
Perfect Landing Page for jewelry website?
What would be the Perfect Landing Page for jewelry website? Show me some examples and tell me why do you think so. Thanks in advance to everyone who participated.
Algorithm Updates | | DiamondJewelryEmpire0