Company Facebook and Personal Facebook with company name.
-
I am helping a company get their social profiles and networking in order, and just realized that they have a facebook page that is their
"company page" - https://www.facebook.com/Capitol.Collision.Repair.Phoenix
and one that is a person called their company: https://www.facebook.com/capitol.collisonis their any benefit to having both of them still active or should I just get rid of the "personal profile" and keep the company page?
any advice would be really helpful!
Thank you,
J
-
I see this quite often with companies who've set themselves up on facebook. It makes no sense for businesses to have a personal profile. Those profiles are designed for people, and yes it's a violation of the terms of use for companies to masquerade as people (be it intentionally or otherwise). So a profile like that is in risk of being deleted by facebook at any time. Also from a user point of view it makes no sense to have to 'friend' an entity, and just looks plain weird when referred to as a person. e.g. "company ___ has just updates 'his (or her)' profile photo". etc.
At least your company in question do have a proper page setup, so there really is no point in having a duplicate showing up. If they are using it as an account in order to access their Page they can do that so easily from their personal profiles. The Admin roles in facebook are now improved with a couple of different access levels from full admin to content creator, so there's no reason why the business owner, agency, content creators and anyone else can't manage a business Page with their personal profile(s) for access.
On your business Page you will be able to build on those Likes and run ads etc. as it was designed to be used. My advice is delete the personal profile (making sure you'll be able to access the Page via another account first). If they have 'friends' customers etc. on that personal profile maybe post a message to forewarn them that you'll be deleting that account soon and to head over and Like your Page to keep updated.
Hope this helps.
-
Pro: There are a lot of benefits to having a personal page that is actually a company. Personal pages have far more access to people's profiles than business pages do.
Con: However, though I can't quote the guideline, it is a violation of FB's rules, so they could delete your account.
Con: Personal pages, (I believe) will not help your website rankings in the way that FB business pages do (or are predicted to do) in the near future.
Hope this helps!
Ruben
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook targeting on Organic
Hi I am fully aware of how to do facebook paid advertising but I follow a page called: https://www.facebook.com/GiveMeSport/ They know that I am a Liverpool fan (might a filled out a survey once or some other way, but they know I support the greatest football team on the planet) however they only ever show me Liverpool articles in my feed and they are organic. They post a lot more but i never see any of it. Does anyone know how they are able to do this as I would love to segment people on my site and target them accordingly. Thanks in Advance Andy
Social Media | | Andy-Halliday1 -
Google Plus Company Page Verification
Hi How do you test successful G+ company page/publisher integration/verification if using the less technical methods such as linking between the Home page and the G+ company page instead of adding code to the head section? Since i take it the google structured data testing tool cant work in these cases since no code on the head section ! Is it best to add the code anyway ? I note my clients still not achieving a knowledge graph card/section in the search results for a branded search but i have heard that doesnt come until you have at least hundreds of followers and/or G+ interactions. All Best
Social Media | | Dan-Lawrence
Dan0 -
Need strategies to transfer Google+ circles from a personal Google+ page to a business Google+ page
Hello Mozers Is there a way I can copy or capture my circles from my personal Google+ account and copy and paste or send them to my business Google+ account? Do I have to reinvite from my business account and have them add or follow me again via my business account? Any strategies for transferring over circles would be much appreciated Thanks!
Social Media | | RosemaryB0 -
Facebook Ad Targeting
I am having trouble targeting to people who like specific pages. Some pages with only 13K likes will show in the 'interests' section, but others with 50K will not show. Using auto complete to find what is available: is this the only way to find the pages to advertise to? Another example, I can target the people who liked Moz, because SEOMoz.com autocompletes. But SEObook does not, so I can't advertise to the people who liked this page. How can I target people who like pages specifically, no matter how many likes they have? Thank you, Tyler
Social Media | | tylerfraser0 -
Increasing likes on Facebook - Strategies
What local strategies has anybody used in the past to boost the local likes of a Facebook page. The business concerned is a home improvements company covering a geographical area of the UK. What I would like to do is try and increase the number of likes from our potential target audience in cities and towns that we cover. I don't think Facebook ads are the right choice as many users just ignore them, but would be interested in online and offline marketing strategies that could be used to boost numbers to our Facebook page. The reason this is so important especially in the home improvement space is that most projects are awarded on word of mouth recommendations, so Facebook is the perfect platform.
Social Media | | ocelot0 -
Why cant i connect to my Facebook account?
Hi - i have tried connecting my Facebook account to our SEO Moz account - but it will not let me. Does anyone know why?
Social Media | | TenAlpsSEO0 -
Facebook: How do you post to a brand's page, as your own brand page?
Eg, if you are an administrator of "Funco" which has a FB page, how do you post on the wall of "Followerwonk" as "Funco", not your personal FB account?
Social Media | | sftravel0 -
Is there any SEO benefit of adding the Facebook "Like" widget to your site?
A lot of sites put their Facebook "Like" widget on their homepage and it shows the number of people who like them. Is there an SEO or marketing benefit to having this. I could see how this can provide social proof to visitors. Are there any other benefits?
Social Media | | ProjectLabs0