One page for each keyword?
-
Hi guys
Im little lost here and someone may help me.
I want to top rank for these 3 keywords bellow:
medical practice solution
medical practice software
medical practice systemFor instance, if I put all of them on the main page title it will become weird. If I try to use all of them sometimes inside the page content it also be weird.
So, in cases like this, I should create one landing page for each keyword to be sure that I'll use it enough and be better ranked?
Thanks in advance. Best regards.
-
This is a huge topic.
If I was going to attack this... I would consider that you are talking about one variety of "PMS" or a "practice mangement software". These are available for physicians, dentists, attorneys, accountants and many other types of professionals. There are also management systems for blue collar industries.
For this project my primary keyword would be "Medical practice management software" and then "system" or "solution" can be used as an add-on.
A content attack on this could begin with an in-depth article of a few thousand words with photos, illustrations and art that depict screenshots, document samples, flow charts, data entry devices, portable data entry stations, etc. Think about some of the awesome posts that you see on the moz.com blog or a big wikipedia article.
The typical PMS has many different abilities that are often sold as modules. Their functions include appointment scheduling, insurance submission, billing, patient record management and many other facets. Each of these many functions could be another page optimized for longer tail keywords that each have very monetizable search volume such as "medical billing software" and "patient record management system".
Data entry devices and mobile data entry units can be several more content pages, each with substantive text, photos, screenshots and more. Then there are decisions about having the software on a server in your office or a web-based solution. Each has its advantages and disadvantages in terms of how you pay for it, updates, security and the types of equipment that is needed for your office - plus the level of on-site expertise that will be needed.
Most people are trying to attack this, what might be a billion dollar industry, by tossing pages at it. I would attack this niche with an entire website full of this stuff along with comparison charts of competing products and vendors. The company who is willing to invest a thousand person hours into a website like this... and then dedicates a good person to spend 1/2 of her/his time on keeping it updated could haul in buckets of dough.... and when they are finished with the physican's part they move right into the dental PMS market using the same template.
-
Agree with this, Those are all variations that you would likely consider your "primary" keyword target. Although making separate pages with unique content will probably help you out short term, it is a near sighted strategy. A) Google is getting smarter and wants to display results for synonymous terms or for different search queries that have the same intent. B) Three pages means watered down link equity and page value.
I would however do some keyword research to pick which of the above has the most search volume and make that keyword the primary target of the page. Then, interchange the synonymous terms where it makes sense like AutoBoof said!
-
AutoBoof is absolutely correct in this situation.
It is very dangerous from an SEO perspective to attempt to craft content for individual phrases that are so interchangeable, especially in the past couple years. While other sites may sometimes still get away with it, I get new clients routinely these days where they went that route and got penalized manually for on-site over-optimization.
-
I would not recommend creating multiple pages for each, that would cause duplicate content issues. I would try to use all three interchangeably on one landing page so the one page ranks for all three.
You only want separate pages if the keywords are different enough to warrant new and different content. These are too similar for this and would cause a usability issue if you wrote unique content for each one.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimizing for close keyword variants
I am planning my seo project using Moz tools. I am finding keywords that are close to each other. What is the best way to optimize? If I made a page for each of the close words, it would pretty much be duplicate content. Is it best to go ahead and make a page for each and try to make content a bit different? How different does it have to be? Or, would i try to use the different versions of the keyword on one good page. Thank you!
Keyword Research | | bhsiao0 -
Keywords
i have found proper keywords for my site. The site is www.anavasis.gr what is the proper way to have them in my site? Make articles in my site and link them from the homepage like: www.anavasis.gr/keyword-article and put all those links in the footer of my homepage? Which is the best way? thanks in advance
Keyword Research | | anavasis0 -
Improving the keyword ranking of a subject that we deal with only one or two months of the year
So I run a tip site based on the popular video game series Madden NFL. We also do NCAA and since I started getting invested in SEO, I noticed we aren't even in the top 50 for a lot of these results. What would be a good way to get started? Just throwing in some keywords that I want to be targeted?
Keyword Research | | taychatha0 -
Moz Keyword Competition Analysis Tool
Hi Just been having a play around with the Moz Keyword Competition Tool and noticed that the reuslts given in terms of exact match searches is different from the data in the actual Google Adwords keyword tool even though the Moz tool pulls its data form the Google Adwords index so technically should be the same right? Was just wondering if anyone else had noticed that or if I am missing something. All you help would be greatly appreciated! Cheers
Keyword Research | | PIXUS0 -
How to find easy keywords to rank for?
We've got fantastic results from a keyword here. After we signed up for SeoMoz, we found that, for luck, this was a very easy keyword (1%) to rank for. How can I find more easy keywords?
Keyword Research | | BrunoReis0 -
Trying to avoid Keyword Cannibalization
I have a navigation menu at the top of my page with drop down menus that lead to different pages of my web site. Very typical navigation. If I have a page that is optimized for a particular keyword, lets say "Awesome Blue Widgets", do I want to remove that link from the navigation menu on the page awesome-blue-widgets.htm since the link uses the keyword phrase "Awesome Blue Widgets'?
Keyword Research | | TRICORSystems0 -
Question about keyword
I had read a post in SEOmoz about keywords. According to it, The best keywords are 1. High Volume (many searches/month) 2. Low Competition 3. High Value (large % of visitors convert) My question is how can i find about 2nd and 3rd point. High search volume is shown in many Tools including Google adwords, but how can we be sure to find keywords that are low in competition and at the same time high value.
Keyword Research | | seoug_20050 -
Best keyword research tool
Okay, what is the BEST keyword research tool? I've heard all across the board, but I'm looking for preferrably a free tool, but just want to use one that can do competitive research, as well as find me a ton of long tail.
Keyword Research | | azguy0