Why Is The Wrong Page Ranking?

[KempRugeLawGroup]

In the past two weeks, I've seen some movement in ranking for "Tampa Personal Injury Attorney." The problem is that this page: http://www.kempruge.com/personal-injury/ is the one that's ranking and not this page: http://www.kempruge.com/location/tampa/tampa-personal-injury-legal-attorneys/ which is the one I've been working on.

Also, the former page has made it to page 4 (not great) but better than 7, which is what the latter page was. In addition, the latter page now doesn't rank at all (or at least not in the first 16 pages).

Finally, according to Moz, the latter page (the one that no longer ranks) is my second best page after my homepage. I just don't understand this at all. Is this a fluke? Should I just try to work on the page that's ranking higher over the page I've put the time into?

Thanks,

Ruben

[KempRugeLawGroup]

Thanks everyone! I appreciate the insights.

• Ruben

[danatanseo]

I agree with both of the excellent comments above, with one exception, I don't think adding more text to your page will help your SEO in this case. More content? Sure. But that doesn't necessarily mean more text. How about an original video? How about a video that's share-worthy? I particularly agree that you need to pursue more social shares on the page you want to rank. In our own testing we have seen significant upward moves on pages/keywords that received 100 or more social shares. Hope that helps! Good luck!

[Asjad]

Lets Compare both pages

1. http://www.kempruge.com/personal-injury/

• I agree with NBG, More content can be more handy But still we make it satisfactory
• Localities link seriously making things odd a bit
• Nicely interlinked with other inner pages
• 20 Back-links, 11 Referring Pages, 3 Referring Domains, 2 Facebook Shares, 1 Facebook Like, 95% Non Money Anchors. Have a look: http://screencast.com/t/utxgv54Ckf

2.  http://www.kempruge.com/location/tampa/tampa-personal-injury-legal-attorneys/

• Tamp is stuffed 18 times on your page. This is high level of keyword stuffing. You need to fix it asap: http://screencast.com/t/wxoXvOpdFq
• Meta Description don't have tampa.
• 14 Back-links, 14 Referring Pages, 6 Referring Domains, No Social Sharing at all
• Around 80% Money Anchors: http://screencast.com/t/NKKXsm2BPXC

Few Comments

• Definitely, this is better page: http://www.kempruge.com/location/tampa/tampa-personal-injury-legal-attorneys/ to rank your keyword
• I love to see Tampa in Meta Description. Current Meta Description "Were you personally injured and have questions? At Kemp & Ruge Law Group, we employ the most knowledgeable attorneys to assist our clients."
• Keyword Stuffing has to be fixed immediately
• If you can add more content, Google gonna love it
• Remove footer localities links
• If you are still trying to build money anchor and try to make it rank, this is absolutely not wise. Penguin 2.1 was a check against Money Anchors. Use random anchors
• Try to share this page on Facebook, Google Plus, Twitter using tags. Google love these things

I hope this will help!

Regards

[NBGnetworks]

It sounds like google is giving juice to your domain for the inbound links but google's algorithm values the other page more.  Both pages seem a bit short and generic to me.  Admittedly I'm not a content expert but I would think a little more original text would help.  Also the links to all the different localities at the bottom of your target page feels spamy to me.  I know it's not actually spam but it feels icky that you have essentially a paragraph of anchor texts with 20 something links.

Best of luck,

-Nick