Why Is The Wrong Page Ranking?
-
In the past two weeks, I've seen some movement in ranking for "Tampa Personal Injury Attorney." The problem is that this page: http://www.kempruge.com/personal-injury/ is the one that's ranking and not this page: http://www.kempruge.com/location/tampa/tampa-personal-injury-legal-attorneys/ which is the one I've been working on.
Also, the former page has made it to page 4 (not great) but better than 7, which is what the latter page was. In addition, the latter page now doesn't rank at all (or at least not in the first 16 pages).
Finally, according to Moz, the latter page (the one that no longer ranks) is my second best page after my homepage. I just don't understand this at all. Is this a fluke? Should I just try to work on the page that's ranking higher over the page I've put the time into?
Thanks,
Ruben
-
Thanks everyone! I appreciate the insights.
- Ruben
-
I agree with both of the excellent comments above, with one exception, I don't think adding more text to your page will help your SEO in this case. More content? Sure. But that doesn't necessarily mean more text. How about an original video? How about a video that's share-worthy? I particularly agree that you need to pursue more social shares on the page you want to rank. In our own testing we have seen significant upward moves on pages/keywords that received 100 or more social shares. Hope that helps! Good luck!
-
Lets Compare both pages
1. http://www.kempruge.com/personal-injury/
- I agree with NBG, More content can be more handy But still we make it satisfactory
- Localities link seriously making things odd a bit
- Nicely interlinked with other inner pages
- 20 Back-links, 11 Referring Pages, 3 Referring Domains, 2 Facebook Shares, 1 Facebook Like, 95% Non Money Anchors. Have a look: http://screencast.com/t/utxgv54Ckf
2. http://www.kempruge.com/location/tampa/tampa-personal-injury-legal-attorneys/
- Tamp is stuffed 18 times on your page. This is high level of keyword stuffing. You need to fix it asap: http://screencast.com/t/wxoXvOpdFq
- Meta Description don't have tampa.
- 14 Back-links, 14 Referring Pages, 6 Referring Domains, No Social Sharing at all
- Around 80% Money Anchors: http://screencast.com/t/NKKXsm2BPXC
Few Comments
- Definitely, this is better page: http://www.kempruge.com/location/tampa/tampa-personal-injury-legal-attorneys/ to rank your keyword
- I love to see Tampa in Meta Description. Current Meta Description "Were you personally injured and have questions? At Kemp & Ruge Law Group, we employ the most knowledgeable attorneys to assist our clients."
- Keyword Stuffing has to be fixed immediately
- If you can add more content, Google gonna love it
- Remove footer localities links
- If you are still trying to build money anchor and try to make it rank, this is absolutely not wise. Penguin 2.1 was a check against Money Anchors. Use random anchors
- Try to share this page on Facebook, Google Plus, Twitter using tags. Google love these things
I hope this will help!
Regards
-
It sounds like google is giving juice to your domain for the inbound links but google's algorithm values the other page more. Both pages seem a bit short and generic to me. Admittedly I'm not a content expert but I would think a little more original text would help. Also the links to all the different localities at the bottom of your target page feels spamy to me. I know it's not actually spam but it feels icky that you have essentially a paragraph of anchor texts with 20 something links.
Best of luck,
-Nick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On page vs Off page vs Technical SEO: Priority, easy to handle, easy to measure.
Hi community, I am just trying to figure out which can be priority in on page, off page and technical SEO. Which one you prefer to go first? Which one is easy to handle? Which one is easy to measure? Your opinions and suggestions please. Expecting more realistic answers rather than usual check list. Thanks
Algorithm Updates | | vtmoz0 -
Can a page be 100% topically relevant to a search query?
Today's YouMoz post, Accidental SEO Tests: When On-Page Optimization Ceases to Matter, explores the theory that there is an on-page optimization saturation point, "beyond which further on-page optimization no longer improves your ability to rank" for the keywords/keyword topics you are targeting. In other words, you can optimize your page for search to the point that it is 100% topically relevant to query and intent. Do you believe there exists such a thing as a page that is 100% topically relevant? What are your thoughts regarding there being an on-page optimization saturation point, beyond which further on-page optimization no longer improves your ability to rank? Let's discuss!
Algorithm Updates | | Christy-Correll1 -
Responsive websites rank better?
In the upcoming months, or even now, do you think responsive websites will rank higher?
Algorithm Updates | | CFSSEO0 -
Why is a sub page ranking over home page?
Hey guys! I was wondering whether any of you Mozzers out there could shed some light on this query for me. Currently, one of our clients is ranking (on the second page, at least) for one of their target keywords. However, it's not the home page that is ranking - it is a sub page. I guess you could say both are targeted to rank for the keyword in question but the home page has a considerable more PA (+10) and has a lot more incoming links so it's a little bit baffling as to why the sub page has been given an advantage. Does anyone know why this may be? Also, on a secondary note, should I continue to build links to the home page or target this particular sub page to have a better chance of ranking higher for the keyword? Any advice on this welcome! Cheers!
Algorithm Updates | | Webrevolve0 -
Should you include Website Title in all page title tags?
We recently spent analyzing some of the best SEO software companies on the U.S. market fishing for the best practices in SEO and I saw one thing in common : They all had website titles in all the page title tags separated by " | " Is that the best practice for SEO or is it just for Branding? Interestingly enough, the website titles were completely unrelated to the pages' content or keywords. (Here's my personal opinion on what it looked like: "riding on a bicycle" | Ferrari ) But when I looked up the keywords ... ranked #1 or #2 spots, in some serious competition. (So in the example above, "bicycle" would be in the top spot)
Algorithm Updates | | HMCOE0 -
Has Panda update made you lose your ranks but put them back again?
I noticed recently that one of the main sites I run dropped ranks quite heavily across the board. I then noticed that with very link building during the time that the ranks were down (about 1 month) that my ranks went back up again really quickly. All this with very little link building effort, and its the same link building campaign I've been running for a while. So I'm wondering has any been experiencing ranking flux between jan and feb? I know that people reckon if you fix some things your ranks can improve again, but I barley fixed anything on the site and yet it dropped some keywords from 1st page to 3rd page and then back to 3rd page; some keywords went back to original position some were lower but non were higher.
Algorithm Updates | | upick-1623910 -
Using ™ and ® in page titles
Is it bad to use registered trademark symbols in page titles? Does this somehow hurt in search rankings?
Algorithm Updates | | mlentner0 -
What Happend To My Ranks? Began Dec 22 - detailed Info Inside
I have a .co.uk domain that was setup in November 2009 and it has always done pretty will in the SERPS. In Oct-Dec last year I could literally publish a post and be on the first page for a keyword with no backlinks at all. All of my posts/pages feature- 100% unique content (min 500 words)
Algorithm Updates | | mwoody
Imagery
Embeded video which is part of a video sitemap
External links
keyword density between 2 and 4
keyword in first paragraph bolded
Title tags are written like KEYWORD - Title, eg BLUE WIDGETS - What You Need To Know Then this happened- http://i53.tinypic.com/2a62fb8.jpg
On december 22nd - december 24th i see a sharp decline in traffic, and then a further decline december 31st - Jan 1st? On that graph I have marked out changes I have made to the site. The bottom bar that was deployed on Nov 30th was simply a floating price comparison bar stuck to the bottom of pages. Other than that change, nothing else had changed on the site during that period. Here's what I have done so far to try and fix things- Optimized load time (now 2.5 seconds)
Deployed MaxCDN content delivery network
Removed some pages which were similar, but 100% unique (unlock pages on graph)
Change H2 tags to H1 (previously there were no H1 tags)
Removed the bottom bar on nov 30th
reduced price compare results to 3 from 10
Ran a broken link check
Noindex/Follow 2nd pages of tag/categories pages
Improved blog posting rates to at least twice a day I have 100% indexation rate across the site, an average load time of 2.5 seconds. I've tried everything I can think of, and can't seem to pin point the issue and after 5 months of trying to get it fixed I think an outside view is needed! So what happened at Google mid-end december? Any advice/thoughts/feedback is greatly appreciated, thanks for your time. 2a62fb8.jpg0