ATG & Endeca Integration & SEO implications
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I work on the marketing for an eccomerce website. And lately we have been having an issue with the "wrong" page ranking and the right page "being nearly unfindable." For example the product bit o honey - there is a brand page, category page and individual product pages. We want the category page to be the top level bit o honey "hub" page and have placed all of the products onto it. We've written a nice description about Bit O Honey on that page and spent time running social campaigns around that page to try and get social activity on page as well. There have even been a few back links from blogs or reviews onto that category page. It also has the highest page authority among all of the bit o honey pages. But for some odd reason it is always the absolute last result among the 3 options when i search? In fact the only time I can even find it is if I type in about 3 sentences worth of text from that page and it find exact match. I'm really pretty confused as to why the highest page authority page with the most content, activity and link profile, would have the worst ranking capability among the three nearly identical pages.
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