Advantages of Replacing Anchor Text with an Image?
-
Greetings,
I was reading the a recent case study pertaining to Penguin 2.1. (My website was hit hard)
It stated: "While classifying the website’s anchor texts (sorted by count), the first thing that strikes you is that the vast majority of the anchors are straight money keywords, which could be a possible reason for the penalty." My website suffers from a similar situation.
Is there any advantage to replacing the links to my website on my affiliate sites with images instead of using Anchor Text? My manager is concerned with losing so many backlinks.
Thanks!
-
I wouldn't count on affiliate links passing value to your site in the long term.
Note that most of the presentation is addressed to affiliates rather than to the program owners. Google tries to identify affiliate links and discount them, so you might not be gaining any value from these links anyway. If the links come from low-authority or low-quality sites AND have anchor text, it's surely not worth the risk. From Google's perspective, you shouldn't try to gain link equity from a link when financial compensation is involved. Ads, affiliate links, and other paid-for links should technically all be nofollow.
Images and branded links for affiliates may help avoid penalties (even though Google will probably devalue the links eventually), but where you're already penalized and in need of a manual reconsideration, I'd just get as close to what Google wants as possible.
-
I think if you're hit by the Penguin update then Google has already deemed you have bad/unnatural links pointing to your site to game rankings. The first step is to identify those links. Then you can start thinking about getting them removed or using the disavow tool to disavow them.
I don't think replacing the anchor text with image will help at all. You might be even harming yourself by removing legit links.
-
Hello,
I Will recommend you to change your anchor text links to the image links. After Penguin you cannot build anchor text backlinks so do it with images..
Perfect example is Wooecommerce website they have alot of image backlinks and they are sitting on top spots.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tooltip text
Will adding tooltip text to al my links improve my rankings? I read some article, but it's a hell of a job to add tooltip text to al my links. i was wondering if it's worth the time: A tooltip text appears if the mouse hovers over the image or a link and is provided by using the TITLE attribute. A description of the image or the link then appears in the tooltip in a small yellow box (Internet Explorer). The TITLE text (tooltip text) gives a short description of a link or image. The difference between an ALT text and the TITLE text is that the ALT text is a short description that replaces the image if the image does not load. The number of links (internal and external) and images must be equal to the number of tooltips for every page. The number of TITLE text can be higher because ALT text can also be used for other HTML elements. Add Title texts to links or images for those which do not have them yet. Thanks!
Link Building | | Happy-SEO3 -
Internal Linking Anchor text
Hallo everybody, I am trying to improve internal linking but I am little bit confused about internal linking title. Should I use Kenya all-inclusive accommodation, Kenya full board accommodation etc or I should be using the title without the destination name, all-inclusive accommodation, full board accommodation? My worry is if it will not be too much of Kenya in each title. Any advice what is the best practice? Thank you very much
Link Building | | Rebeca10 -
What is keyword rich anchor text?
So, I have searched around the internet but, I still can't find the answer.What is Keyword Rich Anchor Text? Is it basically just exact matching to the page. For example if my page was www.randonmpage.com would a keyword rich anchor text be randompage? Thanks. Peter
Link Building | | PeterRota0 -
Position Drop - Anchor Text Penalty
Hi - About a month ago we dropped out of all out top position ranking and now can be found around page 600 on Google for all those keywords. I feel this is because our SEO company over used or money keywords as anchor text - Could this be correct?
Link Building | | jj34340 -
Deciding on anchor text for content-based backlinks
So you have a decent blog on the other side of the world ready and willing to work with you. Their content relates to your industry, and you're going to be allocated a lovely page of content, once a week, with a link or two back to your site. Do you think anchor text is still as important in May 2012 as everyone said it was three years ago? How do you determine what anchor text to have based on your answer to the question above?
Link Building | | Martin_S0 -
What is the general consensus on using Text Broker for content?
I have seen generally good reviews for http://www.textbroker.com. Does anyone here have personal experience with it? We are considering using it for content creation for guest blogging for clients. As far as we have found, this is all within Google's acceptable webmaster guidelines. In general, how much editing is required from an article provided by Text Broker? Thanks!
Link Building | | outofboundsdigital0 -
How important are exact keywords in your anchor text?
Hi Guys, I’m relatively new to SEO. I’ve recently started working for a website design company and am in the process of changing the anchor text in the footer of all of our clients sites. At the moment most of them read “graphic design & web development by dara creative” with anchor text being dara creative taking you to our home page. As you can see we are not fully taking advantage of the keywords that could have a higher impact. So I’ve done some keyword research and I hope to concentrate my efforts on the following keywords as the anchor text leading to the home page; website design Dublin, website design Ireland, web developemt Dublin and web design Ireland so it may read something like “web design Dublin by dara creative” However this doesn’t read so well as people may think that the company might be called “web design Dublin”. So the alternative might be “web design in Dublin by dara creative”. So my question is which would rank better? Does google rank the exact searched keywords higher than broader searched words? Any help on this matter would be greatly appreciated. Thanks rob
Link Building | | daracreative0 -
Rel="canonical" or text link?
Lets say I have a commercial website that nobody will link to so I create a non commercial website with some awesome content that is highly linkable. I then get 30 - 40 quality links pointing to this site which I then either rel ="canonical" back to my main site to the page with the replica content or do I simply add a text link from the new site to the old sites homepage. Which would benefit my commercial site most? We are seeing the strategy of building a non commercial site for links becoming more and more popular. The second question is is it worth the effort for in effect one backlink?
Link Building | | fazza470