Remove Google penalty or make a new website, Which is better??

[Dan_Brown1]

My local website was hit by google and I have done all steps to remove the penalty, But it's still not ranked.

So it is better to make a new website with new content and start working on it?

[MarieHaynes]

In many cases, it is easier to start over than to clean up.  But, no one can really answer your question without knowing a lot more facts.

In general though, I would recommend attempting recovery if either of the following are true for your site:

-You have a good base of truly natural links to your site

-You have a lot invested in your domain name.

But, if you're not married to the domain name and there aren't many natural links then starting fresh might be the best option.

[gazzerman1]

Google states that it will likely take 6 months to a year (but can take longer) to see a recovery once a revoke is issued for a manual penalty if it is related to a Penguin Algo issue.

You must wait for a refresh of Penguin to run, but if it runs too soon after your revoke and Google has not finished reorganizing your disavowed and removed links then you will have to wait for the next update. Currently on 2 a year and the next will likely be in april/may

[KeriMorgret]

One reason you may be getting different answers is that a good evaluation of your situation may actually take several hours to dig in and find out what is going on, the cause(s) of the problem, ideas for solutions, etc. This may be a case where it would be good to contact an expert (we have a recommended list you can find in the footer) and ask for some help. You don't necessarily need to hire them to do all of the cleanup work for you, but it'd be a great place to start from in having confidence to know what to do.

[MickEdwards]

If you know it is backlinks then you should only need to cleanse your profile.  Manual - submit a reconsideration request; algorithmic - wait for an update.

If you do use a new domain you have no age, no authority and ranking will take time.  Being local you have to ensure every source that contains NAP is updated with the new domain as you cannot redirect if you suspect there is any infection within the existing profile.

All I am saying is that I don't know your domain or scenario, but just ditching to a new domain may give you more headaches than you envisage and should definitely not be a knee jerk reaction to a slow recovery.

Then as mentioned there is a trust thing with your visitors changing domain, especially if it is branded.  If you do go down that road I would get some business objective information out there as to why the change in name (on the site, social etc).

[Dan_Brown1]

Here I am getting different opinions on “what to do”.

I know my current website was hit because of low quality backlinks, which I can avoid in the new website.

Can I start a new website with the same business name (with different URLs), with same address and phone number?.

[MickEdwards]

The simple answer is we cannot give you confident advice.  We don't know what the penalty/ies were, or if they are manual or algorithmic - do they tie up to any particular dates.  Then that is only the start of real identification.

Does the domain have authority, age and an element of good link profile?

Does the domain have on-site technical issues hampering recovery?

My take on the question is that if you do not know precisely what the problem is then starting a new domain there is every reason to suppose you may fall down the same hole again.  If you do know precisely the problem then fix it and wait, build out new content, create excellent links back to the site.

[Asjad]

Hello,

Simply I will recommend you to focus on New Website. It takes less effort to Rank then to get back your website after penalty.

Thanks

[MoosaHemani]

Once the website is out of the penalty it usually takes time to come back to its original rakings and in my experience, it’s a slow process. Changing a brand name and start with the new website and content is again a time taking job and it’s not really simple decide one and go with it!

In my opinion, you have to consider several things in mind before taking any decision.

-          How will your audience react to the website if they are going to find the same venders with the different names?

-          What is the guarantee that your new website will not come under the Google Penguin/Panda radar?

If I will be at your place, I would consider the real problem and I think the real problem I see with your website is that you have one channel to get new customers and that was search engine. If this is the case than you should stick with the same website and try to diversify online channels to attract new customers, you can use content marketing as a channel, QnA forums as a channel, Youtube as a channel and more.

Instead of going with the new website instantly, try to find out the root problem and solve it accordingly.

Hope this helps!