How do retailers phase out short term promotional pages for best SEO?
-
I have a high level question and am open to all discussions.
I work for a large ecommerce site and we are always making new landing pages, product assortments and promotions.
We have a challenge on how to retire these pages after a promotion is outdated.
What is this the MOZ community option on a way to retire, like 301 redirect to home page?
-
The guys all have some great thoughts here.
One more thought:
If a promotion or product is usually short-lived but comes back intermittently (e.g. once a year, twice a year, etc.), the URL can be kept live. A good example is rental real estate in a big city - the properties will come back on the market, but the URLs need to show visitors that the apartment is not available at the moment. RIghtmove (real estate in the UK) does this with rentals it knows will come back on the market, e.g. http://www.rightmove.co.uk/property-to-rent/property-21907128.html
They re-use the pages when the property is live again - I've seen them do it with both flats I lived in, and they rank remarkably well. Questionable usability if a page ranks and is actually unavailable, but effective.
Clearly this is only relevant if you will re-use / open these short-term promotions in the future.
-
I'm in ecommerce as well. We 301 promotion-specific pages to the homepage once the promotion is over, as each one won't come back around for a year.
-
Yeah if you can determine a set schedule, with no overlap, I would try to aggregate promotions onto a common URL.
For instance, we host local events in Brooklyn, for which the content becomes obsolete once the event is over. We maintain one URL for our events:
http://www.uncommongoods.com/designs/events
And simply rotate the content. That way the links to the page help build more specific authority for "design events". If we were to 301 redirect content to the HP, we'd lose this niche.
-
It depends on how quick the promotions are. If the promotions really are short-term, I like to create a "specials" or "promotions" page where they can all be aggregated along with some unique content. Pages like that can get crazy traffic and even links. Visitors love them.
Then, you can have those individual promotions pages branch off of that main one. 301s to the promotions page would work. Or, if possible, maybe creating brand new pages for each promotion isn't the right way to go about it, and those promotions should ONLY live on the main promotions page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Fresh page versus old page climbing up the rankings.
Hello, I have noticed that if publishe a webpage that google has never seen it ranks right away and usually in a descend position to start with (not great but descend). Usually top 30 to 50 and then over the months it slowly climbs up the rankings. However, if my page has been existing for let's say 3 years and I make changes to it, it takes much longer to climb up the rankings Has someone noticed that too ? and why is that ?
Intermediate & Advanced SEO | | seoanalytics0 -
SEO Impact & Google Impact On Removing Product From Category Page for Ecommerce Site
Hello Experts, For my Ecommerce site previously I was showing products at category pages i.e. first all subcategories name after that list all products of all subcateogries. That also approx per category 500 products via load more feature. My query is now I am planning to show products only at Product Listing Page and not on Category pages so what will be SEO impact and how google will treat this? Thanks!
Intermediate & Advanced SEO | | Johny123450 -
SEO: How to change page content + shift its original content to other page at the same time?
Hello, I want to replace the content of one page of our website (already indexeed) and shift its original content to another page. How can I do this without problems like penalizations etc? Current situation: Page A
Intermediate & Advanced SEO | | daimpa
URL: example.com/formula-1
Content: ContentPageA Desired situation: Page A
URL: example.com/formula-1
Content: NEW CONTENT! Page B
URL: example.com/formula-1-news
Content: ContentPageA (The content that was in Page A!) Content of the two pages will be about the same argument (& same keyword) but non-duplicate. The new content in page A is more optimized for search engines. How long will it take for the page to rank better?0 -
Google is indexing wrong page for search terms not on that page
I’m having a problem … the wrong page is indexing with Google, for search phrases “not on that page”. Explained … On a website I developed, I have four products. For example sake, we’ll say these four products are: Sneakers (search phrase: sneakers) Boots (search phrase: boots) Sandals (search phrase: sandals) High heels (search phrase: high heels) Error: What is going “wrong” is … When the search phrase “high heels” is indexed by Google, my “Sneakers” page is being indexed instead (and ranking very well, like #2). The page that SHOULD be indexing, is the “High heels” page (not the sneakers page – this is the wrong search phrase, and it’s not even on that product page – not in URL, not in H1 tags, not in title, not in page text – nowhere, except for in the top navigation link). Clue #1 … this same error is ALSO happening for my other search phrases, in exactly the same manner. i.e. … the search phrase “sandals” is ALSO resulting in my “Sneakers” page being indexed, by Google. Clue #2 … this error is NOT happening with Bing (the proper pages are correctly indexing with the proper search phrases, in Bing). Note 1: MOZ has given all my product pages an “A” ranking, for optimization. Note 2: This is a WordPress website. Note 3: I had recently migrated (3 months ago) most of this new website’s page content (but not the “Sneakers” page – this page is new) from an old, existing website (not mine), which had been indexing OK for these search phrases. Note 4: 301 redirects were used, for all of the OLD website pages, to the new website. I have tried everything I can think of to fix this, over a period of more than 30 days. Nothing has worked. I think the “clues” (it indexes properly in Bing) are useful, but I need help. Thoughts?
Intermediate & Advanced SEO | | MG_Lomb_SEO0 -
Best practices for robotx.txt -- allow one page but not the others?
So, we have a page, like domain.com/searchhere, but results are being crawled (and shouldn't be), results look like domain.com/searchhere?query1. If I block /searchhere? will it block users from crawling the single page /searchere (because I still want that page to be indexed). What is the recommended best practice for this?
Intermediate & Advanced SEO | | nicole.healthline0 -
End of March we migrated our site over to HubSpot. We went from page 3 on Google to non existent. Still found on page 2 of Yahoo and Bing. Beyond frustrated...HELP PLEASE "www.vortexpartswashers.com"
End of March we migrated our site over to HubSpot. We went from page 3 on Google to non existent. Still found on page 2 of Yahoo and Bing under same keywords " parts washers" Beyond frustrated...HELP PLEASE "www.vortexpartswashers.com"
Intermediate & Advanced SEO | | mhart0 -
Where is the best place to find an SEO coach?
I'm looking for a coach who can help me get to the next level with SEO and help me determine what's junk and what's true advice. Are there any recommendations any of you have out there on where to find such a person?
Intermediate & Advanced SEO | | kadesmith0 -
NOINDEX listing pages: Page 2, Page 3... etc?
Would it be beneficial to NOINDEX category listing pages except for the first page. For example on this site: http://flyawaysimulation.com/downloads/101/fsx-missions/ Has lots of pages such as Page 2, Page 3, Page 4... etc: http://www.google.com/search?q=site%3Aflyawaysimulation.com+fsx+missions Would there be any SEO benefit of NOINDEX on these pages? Of course, FOLLOW is default, so links would still be followed and juice applied. Your thoughts and suggestions are much appreciated.
Intermediate & Advanced SEO | | Peter2640