Company blog. What are the best solutions?
-
Hello Moz Community!
Our company has its own blog (www.awarablogs.com) - the blog was created some time ago by means of a simple blog-engine. Now we see that the structure of the blog is bad for SEO (it has long URLs, many useless folders, subdomains and so on), so we'd like to simplify it. But the engine doesn't allow to change its structure in the way we 'd like to. Our webmaster suggested that we use "Alias". Will this method really help us make our blog SEO-friendly? Or is it better to choose another blog software like Wordpress?
Thank you very much!
-
I concur. Wordpress is an excellent option for blogging and it would definitely better to put it on a subdirectory of your main site. Something like http://www.awaragroup.com/blog would be ideal.
-
I would use either Joomla or WordPress in a subfolder of your main site. Easyblog for Joomla is great, some work has to be done to get rid of ugly URLs. WordPress would proably be your best bet if you are looking to use it for blogging only.
I also noticed you were still using Joomla 1.5. I would think about upgrading that platform, due to security and it being unsupported by most modern plugins. If you like Joomla, and want to stick with it, upgrade to 3.2 and install easyblog. Their site has a ton of info on setting the URL structure to "simple" mode, which gets rid of the stuff you typically see in poorly planned out sites (/component/easyblog/YOURBLOGHERE/post/etc)
We have used both in the past, it really depends what you are familiar with and what platform you like the best.
-
Aliasing would make the urls a little easier to digest, you also might want to look at .htaccess rewrites to get rid of entire folders that you don't need:
In this example I would be getting rid of index.php, easyblog, and entry since group is what you are using for your blog. There are many reasons to get away from this platform, I took a brief look and besides the folder structure each blog has 3 h1 tags, the logo, awaragroup - blog, and then the post title. As Andy suggested, Wordpress is great for blogs and is free, and might even be easier to use than your current system, so long term I would look to make the changeover.
-
Hi,
In the longterm, moving to a platform like Wordpress will be a much better solution. This powers millions of sites, is hugely customisable and very good for SEO, with a lot of control, thanks to the Yoast plugin - and it's free!
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The best way to do Interstitial (ads)
Hello, I want to ask you guys what's the best way do to Interstitial without penalty?
Technical SEO | | JohnPalmer
and feel free to give me samples from another major websites. Thanks!0 -
No follow links on a blog
Hi On our blog, we have a section called 'Tags'. I have just noticed that these links are all "no follow" links. The tags section does appear on every single page on the blog - is this recommend to have them as 'no follow' links or should I get our developer to change them. Thanks
Technical SEO | | Andy-Halliday0 -
Deleting Subdomain - 301 to Homepage Best Option?
We have a subdomain with lots of content that we think Google may consider thin, so we're thinking of removing it to improve our SEO. Is the best way to do this to simply remove the directory and then 301 everything to our homepage? Basically the subdomain consists of product images with links to retailers where they can be purchased. We've basically used it to refer our Facebook fans to when they like a product they've seen on our Facebook page, so the subdomain was not meant to rank for SEO purposes. However, it is integrated with our main webpage, and it is possible that it is hurting our SEO efforts. The subdomain is photos.yournextshoes.com and the main domain www.yournextshoes.com
Technical SEO | | Jantaro0 -
Guest Blog Posts (Originally Seen on . .)
We are making a push to get our blog posts featured on other blogs, and bring in guest bloggers. We figured we could just repost a blog post on our blog, and link back to the original post. Obviously this provides some link juice, but do you think it's a bad idea because of duplicate content? Specifically, I'm also a Huffington Post blogger, so I have the option of writing an article, posting it on our site and HuffPo, and linking back to the original to give us links. Any advice?
Technical SEO | | moziodavid0 -
Best practice for XML sitemap depth
We run an eCommerce for education products with 20 or so subject based catalogues (Maths, Literacy etc) and each catalogue having numerous ranges (Counting, Maths Games etc) then products within those. We carry approximately 15,000 products. My question is around the sitemap we submit - nightly - and it's depth. It is currently set to cover off home, catalogues and ranges plus all static content (about us etc). Should we be submitting sitemaps to include product pages as well? Does it matter or would it not make much difference in terms of search. Thanks in advance.
Technical SEO | | TTS_Group0 -
What's the best canonicalization method?
Hi there - is there a canonicalization method that is better than others? Our developers have used the
Technical SEO | | GBC0 -
Which is The Best Way to Handle Query Parameters?
Hi mozzers, I would like to know the best way to handle query parameters. Say my site is example.com. Here are two scenarios. Scenario #1: Duplicate content example.com/category?page=1
Technical SEO | | jombay
example.com/category?order=updated_at+DESC
example.com/category
example.com/category?page=1&sr=blog-header All have the same content. Scenario #2: Pagination example.com/category?page=1
example.com/category?page=2 and so on. What is the best way to solve both? Do I need to use Rel=next and Rel=prev or is it better to use Google Webmaster tools parameter handling? Right now I am concerned about Google traffic only. For solving the duplicate content issue, do we need to use canonical tags on each such URL's? I am not using WordPress. My site is built on Ruby on Rails platform. Thanks!0 -
Recommendations for International Hosting Companies?
Hi, I'm looking to register some country specific domains, and I'm looking for either a host that offers international hosting options in these countries, or recommendations for companies I should be looking at. The countries in question are: Germany France Spain Italy Portugal Thanks in advance for any help.
Technical SEO | | notnem0