Adding Coremetrics Tags with Google Adwords

[guiberube]

Hello,

I would like to know if it's possible to add Coremetrics tracking tags in Google Adwords while the auto tagging functionnality is on.

The point of doing this is to be able to track in both Analytics systems the performance of the PPC campaigns while still having Adwords to use Google Analytics conversion data.

Thanks,

Guillaume

[guiberube]

Ok! Our media agency asked Google and got the following answer:

_My understanding is that your main goal is to be able to import those Google Analytics goals into AdWords, and yes you would need to use Autotagging for this. If you're already using manual tags, which it sounds like you're doing through core-metrics, you can still use Autotagging and Google Analytics will ignore those manual tags as long as they aren't Google tag parameters such as Campaign Source _

[TomRayner]

Hey Guillaume

That should be possible provided that you can add your Coremetrics tags as UTM values (which I'm sure you can).

Here's what Google says you need to do:

You need to use auto-tagging for non-Analytics purposes

If you need to (1) turn on auto-tagging in your AdWords account for purposes other than Analytics tracking and (2) wish to use manual tagging for Analytics, then you must enable the following setting to avoid data discrepancies:

1. Log in to Analytics.
2. Click Admin in the upper right-hand corner to open the administrative interface.
3. Choose the relevant account and property.
4. Click Property Settings.
5. Click Advanced Settings.
6. Select the Allow manual tagging (UTM values) to override auto-tagging (GCLID values) checkbox.
7. Click Apply.

Source: https://support.google.com/analytics/answer/1033981?hl=en-GB

Hope that helps.