Google Analytics: How to Track Blog Traffic that Enter the Purchase Funnel?
-
I've been trying to figure this out for awhile, but I have had no luck.
The current ecommerce store that I work for is trying to find out how to track how many people coming in via the blog are converting/buying.
The site lives on Magento and the blog is on wordpress and they both use the same Google Analytics code.
Site URL: http://website.com/
Blog URL: http://website.com/blog
Is there anyway to do this so you can see which landing pages are driving conversions?
If not, Is it possible to set up Google Analytics to show conversions and revenue coming from people who enter through blog directory?
-
Hello Doug,
The short answer to your question is YES, this is all possible with Google Analytics.
FIrst of all, you should be using the newer Universal Analytics tracking code. For more information, see: https://developers.google.com/analytics/devguides/collection/upgrade/ . You may already be using it. See this page about how to tell if you're using Universal Analytics.
You must also have eCommerce tracking turned on in Google Analytics. Info here: https://support.google.com/analytics/answer/1009612?hl=en
After that it gets a little more complicated if you do it all from scratch. Here are the instructions from Google, which may require you to get help from a developer, and here is a good article from Fresh Egg about it. Lucky for you, Magento makes it pretty easy by already including eCommerce tracking. All you have to do is enable it.
As for tracking purchases from the blog, if it is installed on the same domain in a subdirectory (i.e. .com/blog/) and uses the same Universal Analytics tracking code as the rest of the site I don't think it matters what "platform" it is on. I think you "should" still see the data on transactions by page.
If you're still having problems after this I'd suggest contacting a Magento Developer to test and complete the implementation.
-
Hi!
You might want to try Goal Flow at least on Analytics. That might be what you are looking for.
You might want to look at Conversions -> Attribution for further data.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What does 'Safari (in-app)' mean in Google Analytics browser traffic?
Hi, can anyone explain what 'Safari (in-app)' refers to in my browser sources? Also, it has a very high bounce rate - any ideas why?
Reporting & Analytics | | b4cab1 -
Different transaction data social channel on Google Analytics
Hi there, On my ecommerce, in order to find out the number of transactions that came directly from my social channels I go to Acquisition->Channels and then I look at the column Transactions for the Social channel. Surprisingly this number differ from the one that I find under Acquisition->Social->Overview and then I select Transaction under Conversions. Then I look at Last interaction Social Conversions to find the number of transactions. The two quantities are totally different for a month window and they should be the same. Can any of you explain to me the reason why? Thanks and regards
Reporting & Analytics | | footd0 -
GA stopped tracking traffic, suddenly, why¿? :-/
2 days ago GA stopped receiving data. It only stopped for one account of all my projects. At this moment there are 5 persons navigating the site and these days there where numerous visitors as they contacted the support team thru the site. GA says that it's receiving the code, hw, I checked it twice. The tracking code is located below the footer, in the body. It was there for few years.... I also checked if there is some js conflict, negative. Is there something that could make the tracking to stop? Does anybody experienced similar problems¿? Should I be worried...¿? (and with SEOmoz server with issues not sure when will see new results.......) EDIT: In Web Master Tools I see results for indexing, with yesterday date, so I assume that the site crawling is ok and must be GA issue.
Reporting & Analytics | | MilosMilcom0 -
Google Analytics and backlinking
Let say I have my main site and my secondary site that is optimized for a slightly different set of keywords (nonetheless still relevant to my main site). I have several links from a secondary site to my main site. Secondary site is on a different C-block. Do you ladies and gentlemen think that if I put both websites under the same google analytics account, Google is going to penalize me or remove some of the juice that is flowing from secondary site to the main site because it would detect through GA that both sites belong to the same entity?
Reporting & Analytics | | SirMax0 -
Does Google Analytics parse visits from search apps?
Does anyone know if Google Analytics reports visits to your website differently from individual search apps like Google and Bing? Or do they just treat them the same as any other keyword visit from Google or Bing search engine? I suppose the end result is probably the same as in the Google app you're using Google so it would just be a different access point versus a new tool. I'm just curious if there is a way to see how many Mobile visits are coming from the apps vs the browser. For me personally I have the Google and Bing iOS apps installed but rarely use them, opting for the Safari search bar 99% of the time.
Reporting & Analytics | | nsauser0 -
What is the best way to track mobile sites in Google Analytics?
Hello! I am wondering what the pros and cons of using the regular Google Analytics tracking code on a mobile site versus the tracking documentation from Google specifically on it found at http://code.google.com/mobile/analytics/docs/web/ which is still in labs mode. Does the mobile specific tracking have the same features as the regular one to be able to track events and report the same statistics? Thanks for the help on this one!
Reporting & Analytics | | CabbageTree0 -
Google Analytics Goal Funnel Visualization Issue
I've setup a goal funnel but am having an issue when I look at the funnel visualization. It doesn't appear to be recognizing the 1st step of the funnel that I've defined in the goal edit page. The "Property Listing page view" is located at /listings/xxx where xxx is the number of the property. Within the funnel, I've added /listings/*, but when I go to see the funnel visualization, I see 0 counts for this step (even though it clearly shows on the entrance page to the left "/listings/622, etc". I've attached a .pdf with a few images to help make this clearer. Any thoughts? CRD-Funnel.pdf
Reporting & Analytics | | chrisfree0 -
Google Analytics Alternatives
I am getting really fed up with how unreliable Google Analytics data is. Also, because I have several large sites I can't use the goal tracking or conversion funnel reports. What are the best alternatives to Google Analytics?
Reporting & Analytics | | mascotmike0