Is Moz really usefull?

[TechTumble]

After 6 months using Moz for on-page optimisation, my Google ranking didn't go up once. Should I quit Moz?

[BBuck]

I actually come here for Rand's shirts. They're fantastic!

[BBuck]

I agree. So far for me, the community alone is a great value! Having a place to bounce ideas off of others who give detailed, thoughtful, and respectful feedback is valuable to me (sitting alone in my home office with nobody to talk to). MOZ.com is like being able to stand up in a cubicle and ask one of your colleagues for feedback or ideas when you hit a wall. Just waiting for the virtual coffee feature...

[henya]

Why don't you post your url so people can give suggestions - I would be thrilled if someone wants to help me.. I'd love to see how peopl analyse your site and make suggestions.

[TechTumble]

@zeroabove I would not consider general remarks about beards, house inspectors and farts productive nor helpful either.

As a Moz user, what are your experiences with the tools and do they make a difference? Do you have a use case? What strategy are you following to push rankings up?

Thank you in advance for your reply.

[Highland]

Ok, you got me there. It doesn't matter what Rand's opinion of your site is. Or Roger. Or myself for that matter.

Organic SEO is a branch of marketing aimed specifically at Google (or Bing, but mostly Google). And Google is a fickle mistress who will coo at the latest things but turn her nose up at the strangest times. We kinda know what she likes but her handlers talk in riddles sometimes and seldom give you straightforward answers. So you can ace the Moz exam and still be #37 for "buffalo widgets". Or "beard growing cream". Or whatever it is that you want traffic for.

I work for a company that rode the Google wave. We did well in the SEO game for a long time (it was stupid cheap marketing) and, like a lot of people here, lost big in the various updates that came afterward. Since then, we don't focus on organic SEO as much. We still make sure we have quality content, but we broadened our marketing to make sure we weren't so singularly focused. No more spreadsheets detailing how many links we built this week. No more wringing our hands over the fact that we have 10% KW saturation on that one page. No more guest writing articles. We pay attention to our SEO, but it's a small part of what we do and it's part of the other things we do naturally. Organic is nice but not the only show in town.

At the end of the day, only you can decide if it's worth the cost of a Pro subscription to keep pursuing organic rankings. I don't know your company/business/barber/accounting/income.

[zeroabove]

@TechTumble you seem quite negative and obstructive about the whole thing to be honest. People are giving their opinions, if you just looking for people to agree with you you're unlikely to find them in the Moz.com forums.

[LesleyPaone]

Did you research your competitors sites to see where they were getting links from? Then try to get links there as well? Have you been monitoring your traffic and social media to see what kinds of blog posts / social media posts work the best, then exploit them?

You have a lot of defensive remarks, but when people in the thread try to help you with your SEO you just don't respond. If you are using the same tactics with your Moz account I can see what your issue is.

[TechTumble]

Home inspectors came, inspected the house, gave their opinion, I fixed the problems, nothing happend. Tell me something new.

[Highland]

Moz isn't useful. We just hang around here to see what Rand's beard looks like this week.

Your website is like a house. It has problems and you want to fix them. So what do you do? Hire a home inspector. They come in, look at the house and give you their professional opinion of what's wrong. But it's up to you, the homeowner, to fix the problems.

Moz is a home inspector. It inspects your website and tells you what it thinks is wrong. But they can't market your website, build your SEO or grow your beard build your brand. And remember, no home inspection or SEO tool reveals all your problems. Moz tells you the obvious ones and some not-so-obvious ones but it can't tell the difference between quality content and spam. That's your job.

[EGOL]

Not trying to be rude.  Sorry if it seemed that way.

Just saying that one of the greatest values here is getting feedback from people who do the same thing as you.   Lots of people do lots of work when a small change could make a big difference.

If you want to tell us what you have done in detail we can tell you if the same thing has worked for us.

If you want to post the URL of your website with a specific question, someone from here who knows about your question will probably take a look at it and reply.

In my opinion, Q&A is the most valuable part of moz after the beginner's guide and the webinars.

[TechTumble]

There is no need to be rude EGOL. I have no time going to conferences, sip coffee nor farting. Instead I invest in time and money to research, learn and execute. My day as a company director starts at 8 am and I'm mostly at home around 10 pm realizing I had no time to take a proper lunch. I have invested enough time and money in MOZ and I see that it has no result and that I have to look out for better investments.

[benjaminmarcinc]

I think seo and marketing a business online is ever changing so that being said i think moz tools and moz local is great. Even just to read about different topics & Q and A within the industry is a great tool in itself.

[LesleyPaone]

Moz is a tool, and like any tool, it is as useful as you make it. If you only use one or two features of it, it could only be useful for a limited amount of time, but if you choose to use all of the features and continually work on your site's SEO it is useful longer.

[EGOL]

Tell us what you have learned here and how you used what you have learned to improve and promote your website over the past six months.

We will let you know if you are on the right track.

Some people go to SEO conferences, sit there all day sippin' coffee and fartin'.  Nothin' happens with their rankings because those guys do the same thing every day at their office.  

[zeroabove]

You can't just rely on On-Page as the above chap said - it'll need a healthy mixture of content, social and the like to increase rankings - just changing on-page won't mean you'll go up rankings. Plus you have to take into account competition, alrogitim changes and fluctuations on top of seasonal and industry changes.

I'd recommend using Moz's other tools to identify opportunities

[louieramos]

Rankings don't rely on on-page optimisation alone, you need to improve on the other ranking factors. You can do this by utilizing the other features that Moz is offering.