How we can improve DA and PA of our website?

[surabhi6]

What is the main reason PA and DA is low of my website compare to other competitors websites? How can improve PA and DA of our website?

[JaneCopland]

Pixelbypixel is correct - the metrics measure the authority of a site based on the number of links it has and where those links come from. Moz has some basic trust measurements built into these metrics so it is not a case of "the more links the better", although Moz clearly also does not have access to the sort of spam / anti-manipulation algorithms Google uses for weeding out bad links when it comes to assessing authority.

In general, the more high quality links you build to a site, the better its DA should be, and the better the PA of the pages receiving those links. The above point is also important too though: just because your DA / PA is higher, your site may not rank better automatically. Relevancy to the particular query, age of site and a lot of other metrics are going to influence which site actually ranks best for any one query. DA and PA are a good metric on which to base your progress, however.

[GPainter]

I recommend you take a look at http://moz.com/learn/seo/page-authority Which has some excellent resources that will help.

In short DA & PA are showing the authority of a site so the most basic way of showing this is with links more links can mean more authority. Now its a bit more complex than this but the most simple answer is some more links can increase it BUT you want to make sure the links are relevant, high quality and not spammy.

One last thing this is only one metric don't get tied up with it thinking that having a high domain authority will mean you have a higher placement in the search engine its a guide line and sometimes sites with a lower domain authority will rank better this can be for many reasons like better content etc.

TL:DR -

Read this - http://moz.com/learn/seo/page-authority

Build some links!

Hope that helps & good luck!