Multiple Domains for Real Estate
-
Hi,
We have 10 different website for our apartments. I am thinking about consolidating them all into 1 website. Is this a good or bad idea? I think it would be good as we would get all the authority for the 1 domain so it would be easier to get new apartments ranked but I am not too sure. I am trying to optimize for local SEO.
I am pretty sure that consolidating them is the best option but I would like to be certain about it before we make the investment.
-
Hi Jon,
I would say this depends upon the business model. Are these 10 different apartment building with different names? Or, perhaps, some other arrangement? I think it would be helpful if you could explain the business model in a bit more detail.
-
One thing I would add is that it depends on HOW your domains are currently set up and differentiated.
If each domain, for example, is for a different region wherein you have apartments, or another manner of separating by "category", then tweaking the keywords may be more beneficial than consolidating. However, William is right in saying that overall, having one larger site with strong ranking is better than several weaker ones.
Also keep in mind that if each of those 10 domains aren't specifically targeting different things/keywords, then they're not just competing against your competitors, but each other as well.
Another option may be to use one or a few of those domains as secondary property - like a blog, a more refined listing site, a photo gallery, etc. You get the idea.
Good luck! I hope we've all been helpful for you Jon.
-
Agree with you William, one site that's well made can be a benefit but I just wanted to point out if you're trying to rank locally whilst you can set up single pages to help ( exsample.com/localarea ) but Google Local can be a pain in the bum with one site but if I'm honest it easier to focus all your energy on one site than split it 10 ways and get less focus.
-
In general, I find it's always better to consolidate and build a nice big authority under one domain. In your case, it'll take some analysis of how those 10 sites are already performing. If they are well-built and already established, it may be better to keep them. If not, create pages on your one domain for them, redirect the old sites, and create listings for each one, pointing to the landing page for the property. This is, in general, the better route I've found 9 times out of 10... and now-a-days maybe more like 99 times out of 100. Especially in real estate, which is a very competitive market.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple service area pages that rank well. However the primary keyword page tends to bounce around between the pages. How can I stabalise the ranking to the primary page
We have multiple service area pages attached to the primary keyword for the site which arent in the navigation and we have the primary page which is in the navigation. Currently Google is choosing different service area pages to rank for the primary keyword so the rankings bounce around a lot for the keyword when it doesn't have a service area target in it. Eg work shirts vs work shirts brisbane.
Local Website Optimization | | jonathan.k0 -
Local Strategy for Multiple Domain Integration
Hello, We are a locally driven business with two locations. Currently, each location has its own local site and are linked to from our central domain (3 domains total). We are discussing whether we should integrate the local sites into location pages on our core domain. However, we would also prefer to keep the ‘local’ domains live. Is this a viable strategy and what would we need to do to ensure the local sites won’t cannibalize our efforts with the main domain? Also, should we remove the contact information on those local sites to avoid NAP issues? The other option would be to build out the local domains but that could raise concerns over budget and potentially expanding into the future. And we would like the main domain to take presendence. A few additional notes on this: Each location has its own brand name and contact information. Traffic across all 3 sites is about the same. We are also considering using silos with sub-folders to build out local service pages. We understand how to set up location pages but are asking more in terms of overall strategy and ideal way to position all 3 sites. Any help or insight would be very appreciated. Thank you in advance.
Local Website Optimization | | Ben-R
Best,0 -
Does having 2 separate domains with similar content always = duplicate content?
I work for a global company which is in the process of launching their US & European websites, (just re-launched Australian site, migrated from an old domain) all with separate domains with the purpose of localising. However, the US website content will essentially be the same as the Australian one with minor changes (z instead of s, slightly different service offerings etc) but the core information will be the same as the AU site. Will this be seen as duplicate content and Is there a way we can structure this so that the content won’t be seen as duplicate but is still a separate localised website? Thank you.
Local Website Optimization | | PGAUE0 -
Will hreflang eliminate duplicate content issues for a corporate marketing site on 2 different domains?
Basically, I have 2 company websites running. The first resides on a .com and the second resides on a .co.uk domain. The content is simply localized for the UK audience, not necessarily 100% original for the UK. The main website is the .com website but we expanded into the UK, IE and AU markets. However, the .co.uk domain is targeting UK, IE and AU. I am using the hreflang tag for the pages. Will this prevent duplicate content issues? Or should I use 100% new content for the .co.uk website?
Local Website Optimization | | QuickToImpress0 -
Best Sources for Advertising Commercial Real Estate?
After spending over $50,000 and 3 years on web site development and SEO I realized that advertising on such commercial real estate sites as Loopnet and Cityfeet were more cost effective for developing leads for identifying businesses seeking commercial space in New York City. My firm is a tenant rep brokerage assisting tenants in the acquisition of office, showroom and commercial lofts space in Manhattan. When my firmswitched to Loopnet I was astounded that this site generated leads at a lower cost and a greater quantity than my private branded website (www.metro-manhattan.com). I would have thought that a private branded site would be more effective. Now 2 years later I am having issued with Loopnet and can no longer advertise there. Does any one have any suggestions concerning business websites where we can advertise commercial tenant representation services in Manhattan? Sites like www.officespace.com look like they have potential. LinkedIn sounds like a good demographic but I am concerned that advertising would only generate requests for links rather than generating bona fide leads. Thoughts??? Thanks, Alan
Local Website Optimization | | Kingalan10 -
Whats in a domain name in terms of SE ranking.
I'm curious. Whats in a domain name in terms of search engine ranking and keyword searches. Let me provide an example: If I sell umbrellas in New York City and my company name is Rainy Day Umbrellas am I wise to register both rainydayumbrellas.com and newyorkumbrellas.com as a way of targeting my customers and ranking better in a single search phrase for that subject? Second question. If it is a good idea do you just forward that domain to the primary site or have a second mirrored site? Or perhaps just a landing page?
Local Website Optimization | | Bvrettski0 -
Multiple Locations with Branded Name/Keyword in URL
I have a client, let's call him "Bob". Bob has 2 stores where he sells "Widgets", Bob's Widgets and Bob's Widgets South. These locations are roughly 40 miles from each other and serve two different marketplaces. Each location has their own website "www.bobswidgets.com & www.bobswidgetssouth.com". Each location is run by different individuals. The Store Manager at Bob's Widgets is complaining that when you type "Bob's Widgets" into the search engines "Bob's Widgets South" website is indexing in the 2nd and/or 3rd position. The Store Manager at Bob's Widgets feels that Bob's Widgets South could be stealing business from him because of the way Google is indexing the sites. I have explained to him that the keyword the user is typing in is in both names of the locations and in each URL and this is prompting the search engine to index both sites. Am I missing something else???
Local Website Optimization | | mittcom0 -
SEO: .com vs .org vs .travel Domain
Hi there, I am new to MOZ Q&A and first of all I appreciate all the folks here that share their expertise and make everyone understand 'the WWW' a bit better. My question: I have been developing a 'travel guide' site for a city in the U.S. and now its time to choose the right domain name. I put a strong focus on SEO in terms of coding, site performance as well as content and to round things up I'd like to register the _best _domain name in terms of SEO. Let's suppose the city is Atlanta. I have found the following domain names that are available and I was wondering whether you guys could give me some inside on which domain name would perform best. discoveratlanta.org
Local Website Optimization | | kinimod
atlantaguide.org
atlanta.travel
atlantamag.com Looking at the Google Adwords Keyword tool the term that reaches the highest search queries is obviously "Atlanta" itself. Sites that are already ranking high are atlanta.com and atlanta.gov. So basically I am wondering whether I should aim for a new TLD like atlanta.travel or rather go with a .org domain. I had a look around and it seems that .org domains generally work well for city guides (at least a lot of such sites use .org domains). However, I have also seen a major US city that uses .travel and ranks first. On the other hand in New York, nycgo.com ranks well. Is it safe to assume that from the domain names I mentioned it really doesn't matter which one I use since it wouldn't significantly affect my ranking (good or bad)? Or would you still choose one above the other? What do you generally thing about .travel domain names (especially since they are far more expensive then the rest)? I really appreciate your response to my question! Best,
kinimod0