Is the Google Local Descriptor compatible with MOZ Local?
-
If I'm understanding Google correctly, we can use a single descriptor as part of a business name, and to do so, you use the following format in the business name field:
Business Name - Descriptor
Is this correct? If so, is it not compatible with MOZ Local? I used the format above, and MOZ seems to see the descriptor as part of the business name, and won't let me verify. Is the best approach to using a descriptor to get verified first, then add it? Or will that mess other things up?
-
Thanks for clarifying things. The fact that Google is not an actual partner, despite the fact that you use them as an option validate listings, seems to be the key here. We'll try it the way you suggest, manually changing after validation (in the few situations where the client insists, or there are valid reasons for adding the level of detail).
-
Hi there! Thanks for reaching out! My name is Erin, and I'm on the Moz Help Team! Google isn't one of our partners, so we don't actually use their basic formatting. The formatting we use is compatible with the requirements of our partners (Axiom, Localeze, Factual, Foursquare, Best of the Web, Infogroup, and Superpages). When uploading your CSV to Moz Local, you'll want to follow these guidelines.
Once you purchase a listing through Moz Local, we push your data out to our partners. From there they push your data out to their partners, and so on, and so on.... There's a really great visual of how the local search ecosystem works here. Since it's considered a best practice I recommend you upload your listing with your actual business name, and keep the formatting that way moving forward. That said, if you really want to use Google's formatting, you can manually edit this in Google AFTER you've gone through the verification process with Moz Local. If you run into any issues with your CSV, just email us at help@moz.com
I'll leave this question marked as "unanswered" in case anyone else from the community wants to chime in! I hope this helps, and have a great day!
Erin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved How do you use placeholders in Moz Local Descriptions?
I noticed you can use placeholders in your business descriptions in MOZ Local such as |city|, |name|, etc. How do you effectively use these and how do they work on the directories? Thanks!
Moz Local | | dollarpesa2 -
Moz Local and Apple Maps: How does the listing update work?
Hello, how are apple maps updated via Moz Local? We have a client who changed their business name within the last six months. We noticed one of the few items that has not changed to date within their Moz dashboard is the name of the business on Apple Maps. In the Accuracy grid, the only item not checked within the Apple Maps column is the business name. Does anyone know how this process works within the Moz Local portal? Is there something we can do to advance the name change on our end? Thank you.
Moz Local | | JaredBroussard1 -
My Listing pulls in my street address twice from Google profile
Hi, My address is xxx Oxford Road. This is what it says on Google Plus/Google Business. However when Moz Local looks it up it shows as xxx Oxford Road, xxx Oxford Rd. Because of this Moz Local thinks all other local results are inaccurate. Please help! Thanks
Moz Local | | computerassistance0 -
MOZ Local
Does moz local include a yelp listing? Is there a page that accurately describes all the local directories MOZ local connects with? Is MOZ local a better solution compared to Yext?
Moz Local | | WebMarkets0 -
Updating a Business name only in Moz Local.
My clients business changed their name. When I updated the CSV with the new business name in Moz Local it created a brand new business listing. Is there a better way to update only the business name?
Moz Local | | Gyi0 -
Moz Local Form Clarification
For Operating hours it's not clear (at least to me) what to do if you're not open at all on a day, like Saturday and Sunday. Do I just not put down the 1 and the 7 or add them with 0's. Please provide an example, so I can just cut and paste, if you don't mind. Thanks Moz, Ruben
Moz Local | | KempRugeLawGroup0
