Site appears to rank very low
-
Hi,
A site we manage is ranking very low for it's main key phrases. The site is www.moremouse.com.
For example for the phrase "orlando vacation rentals" it ranks around page 12 which seems very low considering the DA, PA, links, etc. compared to many sites ranking much much higher.
Can anyone see anything obvious that is causing it to rank so low?
Thanks
Pete
-
You're in a good position with the site, because as far as I can see the business is well-liked and referenced. Definitely try and put the dampeners on those comment links and if you can, recommend re-investing budget in a more natural linkbuilding strategy that matches up to the calibre of the business. I appreciate this can be tricky though if it's a third party building those links.
I think for the next few months I'd concentrate on improving the content on-site and using digital PR (definitely not press releases, but buzzworthy articles/content that people want to share) to build brand links. Hopefully the comment spam will be outweighed by those, if not a few guys here more experienced with disavows can advise if this is necessary.
-
To be honest that is hard for me to answer as I do not know how many links were requested by the other person.
I will get the comment links stopped ASAP and take yours and Zippy-Bungles advice.
Thanks for your help.
-
I'd definitely suggest putting stoppers on the comments before you get hit by something, as that linkbuilding resource could be placed more strategically elsewhere. Even though it looks like a lot of these pages have high DA/PA value, if the links you're getting from them are comment spam, I personally wouldn't really count them as adding long-term positive value to your website.
Out of the links you have to your site, how many would you say are comments/bought vs natural? I can see some great citations like http://traveltips.usatoday.com/vacation-homes-within-4-miles-disney-world-29718.html
But there's some really dodgy looking things like: http://www.cxotoday.com/story/leadership-notes-the-art-of-listening-with-empathy/
Chances are, if the bulk of your links are comment spam then you might have issues ranking. Building more natural links and following the advice of Zippy-Bungle (which is an amazing username to type out) would help.
-
No significant drop. The rankings were poor before then.
-
I definitely wouldn't rule it out, if there's been a big spike in these then it could impact your rankings. Especially as it's quite spammy and there's a lot of over-optimised anchor text (on OSE I'm seeing more variations "orlando vacation" + rent compared to your brand name). Have you experienced any drops in traffic since May?
-
They have been created by someone else connected to the site. Do you think they will be hurting the site this much?
-
Hey,
I'm actually looking at holidaying in Orlando, so this is super handy for me!
I'm just having a look at your backlinks and it seems like there's quite a bit of comment spam, for example, this one from May 2014: http://www.buildings.com/buzz/buildings-buzz/entryid/51/a-breath-of-fresh-air-why-and-how-to-improve-indoor-air-quality.aspx There's another one here from May: http://tempedit.outotec.com/en/Careers/Job-rotation-blog/Dates/2013/3/A-regular-day-with-the-Lady/
Are these comments something your team would be creating?
-
Thanks for your reply . Some of the anchor text is exact but so is that of many competitors that rank much higher.
I have already checked Webmaster Tools and cannot see any issues at all.
-
It looks to me that
- the only use of Orlando Vacation Rentals is in the Title
- No use in body
- No H2
- No use in image ALT tags
- only 320 words - possibly too short for something this competitive...
I'm rubbish at reading html but there are probably a few more where those came from.
Why not create a new landing page - www.moremouse.com/orlando-vacation-rentals - and optimise it for this phrase. Don't include it in the navigation but make sure it is in the site map so it gets indexed.
Sure the page authority will be lower but if you track the keyword on Moz you will see how the ranking switches from one page to another as the on page works better
-
My guess is that the anchor text used in the linking domains is an exact match for the term you are trying to rank for:http://moz.com/researchtools/ose/anchors?page=3&site=http%3A%2F%2Fwww.moremouse.com
I would check in Google Webmaster Tools to see if your site has been penalized.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can access my site using www
Hello, when I try to access my website using www i would like it to redirect to non www but instead it shows a sal error message.
On-Page Optimization | | Voopoo2 -
How can i increase DA of my site?
hello everyone, I have my 4-month-old blog, PA of the website is 17 yet DA is as yet 5. I don't have the foggiest idea how to expand the DA of the site. It would be ideal if you propose to me how to expand the DA of Site get best jigsaw Thanks
On-Page Optimization | | Salman425521 -
Creating a .cn site with the existing site content
Hi all, I'm planning to create a .cn site. If I simply translate the existing content on my site (.com.au) into Chinese, do you think Google will see the .cn site as a duplicate of the main site? Will this cause any duplicate content issues? Thanks
On-Page Optimization | | QuantumWeb620 -
Backlink from High DA but low PA
Hi, Which back link has more value; 1. Backlink from High DA and low PA. 2. Backlink from High PA and Low DA Thanks
On-Page Optimization | | Kashif-Amin0 -
Checking for content originality in a site
two part question on original content How would you go about checking if a site holds original content accept the long search quary within Google? ans also if I find many sites carrying my content and I am the original source should I replace the content? thanks
On-Page Optimization | | ciznerguy0 -
Sudden Site Rankings Drop
Good day guys, We have been following strict SEO strategies for the past 6 months, all sites have been improving incredibly well, all except one. The site in question is http://bit.ly/IH4pkM . The site is regarding automotive spray booth equipment. We were ranking on the first page for the keyword "spray booth" (which is the most important one), at place #4 for weeks on end. However since half-way last week, the site has been dropped to half-way the second page (#17). There are barely any crawler errors listed for our campaign on SEOMoz. There were several pages of which the meta description was missing, but that has been fixed earlier this week. When it comes to link building, I looked at what the top competitors were doing, and was looking for unique link building opportunities myself. We have received 0 webmaster tools warnings as well. I do not believe we are penalized due to the "penguin" update. After all, if you search for for the company's name in Google, it is still listed on there (# 2). Nor have we been part of dodgy link networks at all. So my question is, what do you guys believe made us drop the rankings? Is there some on-page issues I am overlooking? Any recommendations to restore out previous rankings? Kind Regards, Roderic
On-Page Optimization | | Michael-Goode0 -
Internal link structure for large site
I am working on a very large directory site which is undergoing a complete redesign. I am considering the internal link structure from first principles. When a site has over 100,000 pages, how do you ensure that each page is linked to from somewhere so that there are no orphans? Trying to get my head around the structure makes my brain hurt. Any tips?
On-Page Optimization | | mascotmike0 -
Best site structure for SEO
Hi, I'm currently in the process of redesigning/rebuilding a well ranking but a dated looking and structured website. Using analytics info I'm trying to put togerther an optimied site map plan for the site based on keywords. Currently the site is structured like this (a few examples) for some of its best ranking keywords / landing pages www.companyname.co.uk/frames/software/companyname-software/keyword/overview.php www.companyname.co.uk/frames/software/companyname-software/keyword/keyword.php I'd like to simplfy this as part of the re build so url's look like this www.companyname.co.uk/companyname-software/softwarecatogry/keyword Obviously I would 201 the old urls. My question is : A. is this a good idea? (From what I've read it is?) B. is there any benifit from having the company name repeated in the url (ie www.companyname.co.uk/companyname-software). My thinking before this is that companyname-software currently ranks well and brings a good amount of traffic. Or should I just go with www.companyname.co.uk/software/softwarecatogry/keyword as opposed to www.companyname.co.uk/companyname-software/softwarecatogry/keyword? Many thanks in advance!
On-Page Optimization | | JamesJacobs0