Creating Content for Semantic search?
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Need some good examples of semantic search friendly content.
I have been doing a lot of reading on the subject, but have seen no real good examples of 'this is one way to structure it'. Lots of reading on the topic from an overall satellite perspective, but no clear cut examples I could find of "this is the way the pieces should be put together in a piece of content and this is the most affective ways to accomplish it".
**What I know: **
-It needs to answer a question that precludes the 'keyword being used'
-It needs to or should be connected to authorship for someone in that topic industry
-It should incorporate various social media sources as reference to the topic
-It should link out to authoritative resources on the topic
-It should use some structured data markup
Here is a great resource on the important semantic search pieces: http://www.seoskeptic.com/semantic-seo-making-shift-strings-things/ ,but I want to move past the research into creating the content that will make the connections needed to get the content to rank.
I know Storify is an excellent medium to accomplish this off page, but only gives no follow attribution to the topic creator and links their in.
I am not a coder, but a marketer and creating the backend markup will really take me out of my wheel house. I don't want to spend all of my time flailing with code when I should be creating compelling semantic content.
Any helpful examples or resources welcome.
Thanks in advance.
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You're going to need to understand, at the bare minimum the following:
Next thing you know, Schema markup will encompass more aspects of the aforementioned. So prepare for that.
Keep up to date with the blog.
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Thanks for the drilling down aspect Travis.
That will definitely gets me more specific on what needs to be done.
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Unfortunately there aren't many instances of plug and play Schema markup. If reviews and recipes are your thing, there are a few WordPress plugins that may make your life easier.
But for the most part you have to understand that there are scopes, types and properties. Here's a link - scroll down beyond the More Specific types. Click the Microdata tag under Examples.
It's basically zooming in from a broad type. It's saying I'm a WebPage. Then it's saying I'm a WebPage and I have breadcrumb navigation. This particular breadcrumb pertains to books.
Okay, so this is a Webpage about Books... maybe. Let's get a little more specific. This is definitely about a book. Here's the cover image. The book is Catcher in The Rye.
Yeah? But what type of book? There are several kinds.
Well, this one is a paper back.
Oh. But who wrote it?
J.D. Salinger.
I've heard of that guy. What did people think about the book?
All of the ratings average 4 stars.
Oh yeah? How many ratings, weisenheimer?
3077, natch.
How much is it and can I get it now?
Fo sho, it's $6.99 and it's in stock.
I need to know a little more about it. I don't have a lot of free time.
No problem, it's 224 pages and written in English.
Is this a first printing?
Naw man, it was printed in May 1, 1991. Here's the ISBN number so you can check it out further.
So you can see that Schema can get pretty involved. It can also be pretty direct. It really depends upon what your application is. Hopefully that helps.
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