How do we setup renting space without hurting our local seo?
-
Currently, one of our offices has two businesses in it that our owned by the same person. The law firm and the title company. They both use the same address, but they both rank locally for this area. I'm worried that having another company rent space here that is not affiliated with the owner AND is using the same address will hurt us. What are our options here?
The best thing I can think to do is have them add a suite number or something to their listing, but I'm not sure exactly how to do that. Do I need to get the post office is to verify that? Will google and the rest just overturn it, if it's not in their records? Anyone know how best to proceed with this?
Thanks,
Ruben
-
Hi Ruben,
That's a good thing to learn! Yes, I've run into different requirements over the years in different states. Interesting to know how it works in Florida. Good luck:)
-
Hi Miriam,
Thanks as always! You were on the right track. The two businesses that we own are completely separate (law firm and a title company). I eventually found out how to add officially add suites to our office building, so we should be good for now. Oddly enough, in Florida (or at least, in this county) it's not done through the post office (which is why I was so puzzled). You have to go through the "Geographical Information Services" department to get the forms...no, I never heard of it either.
Happy Friday and, once again, thanks for the response!
- Ruben
-
Hi Ruben!
I want to be sure I'm understanding the scenario here. You already own 2 companies which are occupying the same address. You are now considering renting out an office to a 3rd business that belongs to someone else. Right? If I've misunderstood, please clarify.
If I'm on the right track, I'm actually concerned about the scenario of the 2 businesses sharing an address to begin with. I'm assuming that they at least have separate phone numbers and separate websites with unique content. Hopefully that will prevent Google from confusing/merging the two businesses in future, but it is something I'd always be monitoring, just in case. Normally, it's considered a better practice to get a separate suite number for different businesses in the same building. How you do this is likely dictated by how things work in your state, but, yes, getting an official suite number from the USPS would be the most correct and solid way to do this so that each business can receive its own mail and customers are properly directed. So, in renting out an office to the 3rd business, this would be my advice as well (separate website, separate phone, separate suite).
Could yet another business at this address draw Google's attention to the situation in some negative way? It's possible. The 2 businesses sharing the address make me a bit nervous, frankly, but as you say, they are ranking just fine, so perhaps there will be no negative consequences at all. There is always an element of unpredictability when it comes to Google's behavior in regards to local businesses. They hammer down on some things that are kind of puzzling while letting overt spam go in other searches. So, no guarantees. Good luck!
-
Hey, you may get your answer here- https://productforums.google.com/forum/#!topic/business/Az--JGbPOME
jim.jaggers has clarify some really confusing queries
-
Maybe you need to build another microsite or something like that, then create a new google + page and point it to that microsite, then you can go?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone notice a change in local search traffic between May 9th to May 12th or it was it just me?
My ranking tool didn't show this but GoogleMyBusiness Insights did show traffic has dropped between those dates. Please see screenshot below. URL: https://www.screencast.com/t/FSD1jvFlHl Has this been caused by local algorithm update? Please help!
Local Listings | | jasondumana0 -
Single Local Result on Google... Wut up with that?
I'm seeing, for several different locations, single businesses suddenly coming up for searches on local services, where there used to be 3-Pack results. Now it's like a knowledge panel result on the right. Anyone else seeing this? Any ideas as to what's going on... and if there's anything that can be done to revert it? (influence the type of local result). Thanks!
Local Listings | | WP-Pro1 -
Local Listing Conundrum
Hello Mozzers, I have a client with a unique situation that I am hoping I can get some feedback on. One of our service industry clients has a location that is claimed on all major sites (Google, Bing, etc., etc.) - so all is good there. They are experiencing an issue, however, because their check-in building is actually located at their conference center across the street, which has a different address. The issue is mainly that it is confusing and a pain point for customers as they get to the destination without realizing they need to actually be at the building across the street first for check-in. The client is considering changing their primary address to the conference center address across the street, which was previously not a separate / claimed entity. They would still maintain the main business listing and just adjust the name. Their thought process is that Google would bring people to the conference center / check-in building first rather than to the main business building. I personally have major concerns about making the switch. I feel like this would be potentially confusing to both users and search engines. And, the main business listing has already acquired a ton of reviews that we would be starting from scratch with. My immediate recommendation would be to better communicate the check-in process to guests and not go through the change of address process, but I figured I would throw it out to the community for feedback. Thoughts?
Local Listings | | mbochic0 -
SEO - Should individual doctors at facility claim a Google My Business profile?
My client is a physician facility with several doctors practicing at the facility. When doing a Google search for some of their practices such as "family practice" one of the doctor's profiles will display in the Google Local pack - however it is not linked to the facility website where their profile exists. As of right now, we are using YEXT and other tools to claim Google Business Profiles for each practice, not the individual doctors. If there are unclaimed accounts for individual doctors, they are alerting Google that it’s a duplicate and should be taken down. Is this the right process to follow for SEO best practices or should we be claiming both the business and individual doctor profiles? The reason they are not claiming individual doctor profiles is to cut down on duplicate reviews as part of the Reputation Management Program. Advice much appreciated!
Local Listings | | chrisvogel0 -
UK aggregators of local business data
Hi Guys, I have signed up for Moz Local and I am looking for UK aggregators of local business data to help build my search. Can anyone recommend a source?
Local Listings | | SEM_at_Lees0 -
A site is preforming well for 1 local term, but with a slight change to the term it dosnt rank.
Ive got a site thats currently ranking #2 in the local 7 pack listings for the search term : "garden design [city]" but is not ranking at all for "garden designer [city]" (note the "er" at the end of designer). The search traffic for these 2 terms is pretty much the same, and id like to get the site ranking for "garden designer [city]". The only thing i can think of is thats different is that in the <title>tag for the homepage of the site we have "Garden Design [City] - .....", is there any other way i can try and up the local 7 pack ranking for my site other than changing the title tag ?</p> <p>Im thinking of running a link building campaign for the phrase "garden designer [city]", but apart from that i cant think of anything else that could help up my rankings for this, any ideas ?</p></title>
Local Listings | | Sam-P0 -
Local link building
Hi, I am looking to ask for peoples experience on getting local links and the best and most successful approaches made. Let's say we have a local sports physiotherapist and wants to engage with local sports clubs, running clubs, etc.. What are the best methods for an agency to deploy to try and build relationships and links. Our client may have treated some of the local sports club members but as an agency we may not have the specifics. What success have Marketing agencies got with emails, telephone, site visits etc in order to assist with building good quality relevant links. What success do you have with offering discounts to build links or promoting competitions and offering guest blogging at a local level. Are there other tactics, such as linkedIn or engaing on other social channels. It would be nice to find out others experiences what ever the business sector for building local links. Many thanks in advance to all those who contribute.
Local Listings | | smartcow0 -
Moz Local
Is there anything similar to Moz Local in London, UK? I need to run citations for 2 local businesses 'but' and want to use 'trusted' platforms. Please share you experiences and how this has helped your clients. Thank you Gary Victory
Local Listings | | GaryVictory1