The Better Title to Use?
-
Hello Mozers-
I am targeting the keywords "liposuction scottsdale", "liposuction phoenix", "liposuction mesa", "liposuction arizona". Out of the following two Titles below, one would you consider the better one? And Why? I am leaning towards the second example. If you have any more ideas that would be great.
1). Tummy Tuck Scottsdale, Phoenix, Mesa, Arizona
2).Tummy Tuck Scottsdale | Tummy Tuck Phoenix, Mesa, Arizona.
Thanks!!
-
I understand completely Steven.
We are often in a position where we are trying to offer advice based upon a limited slice of information. We do the best we can with what we know, and we will arrive at different conclusions. Perhaps Jason will enlighten us further on his situation.
-
I agree with you Ryan, however it's odd that he states that he is targeting liposuction, yet the 2 examples are for Tummy Tuck.
In my answer I am assuming he wanted a title with the keyword Tummy Tuck and not Liposuction since those are the 2 he was inquiring about.
Since it is a local business I also just looked up: 'liposuction scottsdale' as a comparison and it is estimated at 1000 searches compared to 720 for 'tummy tuck'.
Without further information I am assuming he is already targeting liposuction scottsdale.
-
I vote for option #3, none of the above.
Take a step back and determine which keyword you want to target, liposuction or "tummy tuck". According to Google AdWords "tummy tuck" gets 368k global searches per month where "liposuction" receives 1.2 million. Based on this data I would focus on liposuction as your keyword focus in the title.
Next, I would recommend finding a way to generate enough content to create a unique page for each area you wish to target. Even if you have one office that services those areas, you can offer custom directions and other content specific to each area. You also want to build links to each of these local pages from the area you are servicing.
Page 1 title: Liposuction Scottsdale
Page 2 title: Liposuction Phoenix
Continue with a page for each local area. The fewer the words in the title, the more weight each term has with respect to ranking. Balance that with the desire to provide a link that users will click on. You may wish to add your business name after the title which would be perfectly fine.
Page 1 title: Liposuction Phoenix | Acme Medical
Page 2 title: Liposuction Scottsdale | Dr. John Smith
-
You're lucky Google hasn't cottoned on to keyword spam yet................
-
Hey another SEO in Phoenix! Sweet...
Per Steven's info I would go with the following title:
Tummy Tuck Scottsdale, AZ - Liposuction by Dr. DOCTORNAME
I would also recommend having a different landing page for each GEO target. And you should get some local business links.
-
I would actually venture over to using:
tummy tuck scottsdale az
Since it is what is showing in the Google suggest when typing that in.
Additionally going throught Googles Keyword Tool we can see that
Tummy Tuck Scottsdale gets 720 searches a month
Tummy Tuck Phoenix gets 590 searches a month
Tummy Tuck Mesa gets -- searches a month, due to lack of search volume.
You would do better if you have individual pages for each individual area. Having the additional towns in a single title will not help and it brings down your keyword density in the title.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate page titles and hreflang tags
Moz is flagging a lot of pages on our site which have duplicate page titles. 99% of these are international pages which hreflang tags in the sitemap. Do I need to worry about this? I assumed that it wasn't an issue given the use of hreflang. And if that's the case, why is Moz flagging them as an issue? Thanks.
On-Page Optimization | | ahyde0 -
Title Attribute Length + Use
Hi, Is there an optimum character limit for attribute titles like there is for meta titles? On my ecommerce site I am adding about 280 characters product category page headers to succinctly describe what the page is such as in the example below; MENS BRIEFS + TANGAS We stock a range of mens briefs from leading designer brands that offer popular cuts and fabrics such as mens cotton briefs. You will also discover styles that are a little more risqué for those looking for something more daring in sexy mens briefs and tangas. I have added the following [title attribute] to this header text (MENS BRIEFS + TANGAS)so it displays the following title attribute text when you hover over it. My intention behind this is so that it enables me to provide visitors with access (via assistive reading software or hovering their cursor over the header text) to a bit more information, which they my find useful [title attribute text] - Mens briefs and tangas. These are possibly the most common and long established style of mens underwear, yet they still come in a variety of cuts and styles. The common feature amongst all men’s briefs is that they have a full rear panel that partly or entirely covers the bottom. They will have cut away legs, a pouch at the front and are supported with an elasticated waistband. Briefs and tangas can vary in the amount coverage in the side panels around the hips and top of the legs and the rear. The more revealing and skimpier tanga style usually consists of only a pouch at the front that is supported with an elasticated waistband and a minimalist rear, with no side panels that exposes the hips.[title attribute text] Is this too much? Can search engines penalise me for it? Am I using/misusing title attributes? Thanks
On-Page Optimization | | UnderMe0 -
Title tag and URL Optimization
Hello guys, Should the URL reflect the structure of the title of a webpage? This is the old title with the Url: 20mm O/D Black Polypropylene LSZH Flexible Conduit 100m Coil /Product/20mm-o-d-black-polypropylene-lszh-conduit-100m-coil/1352 I changed the keyword position and it looks like this: 20mm Flexible Conduit | O/D Black Polypropylene LSZH | 100m I kept the same Url for now, should I change that too? Thanks
On-Page Optimization | | PremioOscar0 -
Which title tag would you choose?
Target terms: Flower Pots, Plastic Flower Pots (in order of importance) Title tags: 1. Flower Pots - Plastic Flower Pots for Gardening with Free Delivery
On-Page Optimization | | Bondara
2. Flower Pots - Plastic Flower Pots with Free Delivery
3. Flower Pots - Plastic Flower Pots from [Brand] Which one would you choose and why? If you want to produce another type please do but explain why you think yours is better than the above. Thanks0 -
Which is better, a directory 301 redirect or each page in the directory?
A customer of mine has a site with lots of articles and they are all quite spammy. They have not been affected by penguin yet so they asked what to do. I suggested losing the articles directory and 301 redirect to either the home page or another important page. Would a 301 redirect on the entire directory to a single page be the way to go or add redirects from each page within the directory and spread out redirects to various pages in website? Or do you have a better suggestion?
On-Page Optimization | | anthonytjm0 -
Duplicate Page Content and Duplicate Page Title
Hi All, I'm new in SEOMoz and have some questions after I have already spend 2-3 days trying to resolve the problems identified from Crawling one of my clients websites. I get quite a lot of Duplicate Page Conntent and Page Titles warnings and trying to find a workaround through the forums and posts. I continuously get this error on most of my pages: URL: http://domain.com/benefits with the same Page but with a WWW in front URL: http://www.domain.com/benefits Any advice will be highly appreciated. Thanks, Athos
On-Page Optimization | | athosk0 -
Using meta robots 'noindex'
Alright, so I would consider myself a beginner at SEO. I've been doing merchandising and marketing for Ecommerce sites for about a year and a half now and am just now starting to attempt to apply some intermediate SEO techniques to the sites I work on so bear with me. We are currently redoing the homepage of our site and I am evaluating what links to have on it. I don't want to lose precious link juice to pages that don't need it, but there are certain pages that we need to have on the homepage that people just won't search for. My question is would it be a good move to add the meta robots 'noindex' tag to these pages? Is my understanding correct that if the only link on the page is back to the homepage it will pass back the linkjuice? Also, how many homepage links are too many? We have a fairly large ecommerce site with a lot of categories we'd like to feature, but don't want to overdo the homepage. I appreciate any help!
On-Page Optimization | | ClaytonKendall0 -
Title tag best practices when domain and brand are the same
I know the old standard for title tag optimization is to use your brand name in the title for a multitude of reasons, all of which are indisputable The most important reason being any strength and awareness can aid in click-thru. But does this hold true for exact match domains? Considering the way a search result is displayed, any awareness and strength derived from using the brand in the title is automatically included in the search result of an exact match domain without having to sacrifice valuable characters in the title. The organic value (or value beyond simply seeing the brand displayed and nothing else) can't have that much of an impact, can it? For Example, given the result attached, is it worth it to repeat dog.com in the title if it is already showing in the result? dog.png
On-Page Optimization | | NextGenEDU0
