Best practice for local SEO when two offices handle different services?

[CustardOnlineMarketing]

Our agency has three main services - SEO, PPC and web design. We're in the process of setting up a new office in a different city where our PPC team will be based, while SEO and web will stay in the original office.

How do we handle local SEO/Google My Business listings in this situation? Geo-targeted service pages and two separate GMB listings?

[CustardOnlineMarketing]

Very helpful thanks Miriam. Your answer confirms my gut feeling on this, I just wanted to make sure I was on the right lines. Never heard of the same business offering separate services from two physical locations before.

I think on the site we'll have two separate location pages, as you suggest. This way we can link the listings to separate URLs and keep the services separate.

[MiriamEllis]

Hi Matt!

The number of Google My Business pages you have is dictated by the number of physical locations out of which you operate - not the number of services your company offers. For example an HVAC company with a single location can have just 1 Google My Business page - not one for heating, another for cooling. I think maybe you already understand this, but I just wanted to be sure to mention it in case there was any confusion about this.

If you have 2 locations, you'll have 2 pages, but Google doesn't have categories for PPC or SEO, though they do have one for Website Designer. You'll want to accurately represent whichever service you offer at each location, as best as you can, which will likely involve use of the category Internet Marketing to categorize your PPC and SEO services, and then a clearer explanation in the business description field.

On the website, it would be most typical to have a location landing page for each of your physical offices, and then 1 page for each service you offer.

Does this help, or am I not quite getting to the heart of your question? Please, let me know!

[CustardOnlineMarketing]

Both really. For example if I was looking for SEO <location>in Google I'd want to see companies who were based in that area. If I was then told I had to go to another location for a meeting, I might be put off.</location>

Saying that, with SEO/PPC they can be more remote - it's not like looking for a taxi company. We have a couple of options, not sure which to go with.

[jcommerce]

I assume your services are limited to the locale, i.e. if someone in location A (which focuses on SEO) wants PPC, you'd refer them to location B.   With that in mind, all locations can be a lead-gen engine for all your services.  Why not put all services on each location page?

Perhaps I am not fully understanding the question, but I have a feeling you're looking at this from your perspective and overlooking the users perspective?