Confused about the link metrics showing up in MOZ & OSE

[mfrgolfgti]

For my campaign "itelligence Applications" which is for site itelligencegroup.com/uk/ - MOZ seems to be giving me different stats on links, depending on which tab I look it in the Link Analysis section. Then when I look at OSE, the numbers are totally different again, not just a little bit different.

Example: In MOZ Link Analysis, on the "inbound links" tab, it says there are 129 Root Domains and 6832 Total External Inbound Links.

If I then look at the Competitive Metrics screen, it says there are 46,284 external followed links and 240 total linking root domains.

If I then go to OSE for the same site, it says there are 14 Root Domains and 686 total links.

I have no idea why these numbers vary so much or how to even report them to my client.

Am I missing something here? Any help would be gratefully received!

Maureen

[mfrgolfgti]

Thanks very much for getting back to me, Jordan. Yes it does clarify and I hadn't realised I could toggle between domain & subdomain like that. It makes sense now!

Have a good weekend

[JordanRailsback]

Hi Maureen,

Thanks for reaching out, and sorry for the confusion! This is a tricky one! All of this information is pulled from the same source; it's just being reported in slightly different ways. This campaign is set up to track the subfolder itelligencegroup.com/uk/, which is totally fine, but is also the source of the confusion :).

In Competitive Metrics, you have the option to toggle between domain and subdomain (http://screencast.com/t/aguINJ3OlFCA). If you switch to subdomain then you'll see that your results realign with the numbers in your Link Analysis section.

Then for OSE, you can see 14 root domains linking to the subfolder itelligencegroup.com/uk/, but if you add that to the 115 linking root domains for intelligencegroup.com you get the full 129! It's just displayed in this way because of the geo-locating redirect associated with the root domain for this site which makes for some funky link reporting.

I hope this helps to clarify the data a little bit! Feel free to let me know if you have any further questions! Thanks, and have a wonderful day!

Cheers,

Jordan - Moz Help Team