Merging Domains
-
Hi, Everyone,
My company is currently working with a client that has multiple websites and is interested in merging them into one. One is a primary corporate site, the other is a site for a single line of products. They obviously want to merge the product site into the corporate site. The interesting thing is that the product site outperforms the corporate site. It has the highest traffic, and it has far more links/linking domains, a higher domain authority (although only by two points), and much more social activity. However, their reasons for wanting to merge the two are completely valid - less management, URL would match print collateral, etc.
They're asking our opinion on whether or not to move forward with the merger. I'm leaning toward no simply because of the fact that the site they want to merge is outperforming the other. I'm curious, though, to get some other opinions on this. Would a merger be worth the work in this case? Any advice would be appreciated. Thanks!
-
Thanks for all of the helpful responses!
-
I would give them what they want, and inform them of the possible outcomes
More often than not (with proper redirects in place) the new page will rank on the same spot after a while.
It's a win win for them. They get what they want, they have 1 domain to worry about plus they have built a lot of links to the separate domains.
It's like the traditional ecommerce strategy: build separate product specific sites -> after building enough traffic -> 301 to category page of main domain. We all know it's harder to get natural links to category/product pages so that's what I would do.
gazzerman1's suggestion would be my next play if that doesn't get approved.
-
Another option is to host the same content on the main site and use the canonical tag on them. But the I would do as Devanur Rafi suggests, replicate the content on the new site and 301 redirect to the old pages. All the links gained will follow the 301 so the power will transfer over. I would leave the old site up permanently otherwise any links pointing to the old domain will be lost when the 301 redirect no longer exists. Another option is to go to webmaster or some other tool get a list of those links and contact the webmaster to let them know of the site move and to change the links to the new domain.
-
Hi friend, IMHO, you should go ahead with the merger as the idea is to have one stable and wide website. Moreover, all the SEO goodies of other websites will be inherited by the destination site within few weeks. Don't worry about the product site outperforming the main site. We did this twice in the past and came out with flying colors. Go ahead with a proper page-to-page 301 redirection for the merger and don't kill the product site for at least 6-7 months.
Please write back with more queries.
Best regards,
Devanur Rafi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to redirect old domain to new domain.
We just recently signed up to Moz with hopes of fixing our Moz Ranking. We have an old domain - http://at-net.net and a new domain - https://www.expertip.net We have set up 301 (Permanent) redirects from all pages on the old site to the new, but aren't getting the ranking or aren't getting recognized from external links to the old sites. I've read the moz article on 'Link Juice' and followed those practices, but it doesn't seem to help. Does anyone have advice on doing this? Thanks in advance,
Technical SEO | | greg.lanier
Greg0 -
Sub Domain Redirect
Hey Everyone, Here is the situation : Currently, a website's sub domain is being redirected to the main website home page. We're having issues getting the sub domain pages indexed. Just want to confirm that it is because of the redirect on the sub domain URL. Should we kill the sub domain redirect and set it up as it's own page? Will that solve the indexing issue for the sub domain pages. More explanation below: subdomain.domain.com currently redirects to domain.com We're having issues indexing pages belonging to the sub domain ( subdomain.url.com/page1 or subdomain.url.com/page2) Appreciate your input in advance. Cheers,
Technical SEO | | SEO5Team0 -
Different Domains on Same IP
Hello I'm just wondering how much of a difference it makes having links to a site from 2 separate domains that are on the same IP, compared to if the domains were on separate IPs? Thank you! Sam
Technical SEO | | wearehappymedia0 -
Robots.txt blocking Addon Domains
I have this site as my primary domain: http://www.libertyresourcedirectory.com/ I don't want to give spiders access to the site at all so I tried to do a simple Disallow: / in the robots.txt. As a test I tried to crawl it with Screaming Frog afterwards and it didn't do anything. (Excellent.) However, there's a problem. In GWT, I got an alert that Google couldn't crawl ANY of my sites because of robots.txt issues. Changing the robots.txt on my primary domain, changed it for ALL my addon domains. (Ex. http://ethanglover.biz/ ) From a directory point of view, this makes sense, from a spider point of view, it doesn't. As a solution, I changed the robots.txt file back and added a robots meta tag to the primary domain. (noindex, nofollow). But this doesn't seem to be having any effect. As I understand it, the robots.txt takes priority. How can I separate all this out to allow domains to have different rules? I've tried uploading a separate robots.txt to the addon domain folders, but it's completely ignored. Even going to ethanglover.biz/robots.txt gave me the primary domain version of the file. (SERIOUSLY! I've tested this 100 times in many ways.) Has anyone experienced this? Am I in the twilight zone? Any known fixes? Thanks. Proof I'm not crazy in attached video. robotstxt_addon_domain.mp4
Technical SEO | | eglove0 -
Changing Domain Name
Hi all, A client has just got their .edu domain and they want to change their current domain name (a .com) to this new .edu domain. The domain's CMS is Wordpress. Please correct me if I'm wrong, but basically I will need to create a new site (but they want to keep current design), move everything across to the new domain name, and 301 URL per URL? What about all the citations that the old URLs have gotten? The website is listed on Google listings/maps for some of their local keywords. Is there anyway to preserve this? Thank you all in advance.
Technical SEO | | EdwardDennis0 -
Buying Expired Domains
Recently i was looking to buy some good quality Expired Domains. But while performing site and links query on such domains in google, none of the domains are showing any links or pages indexed in Google but the same domains are showing hundreds of links in opensiteexplorer for that domains. So does Google has started devaluing expired domains or will expired domains recover all their rankings after re registration by us.
Technical SEO | | amit910 -
Sub-domain dilema - variations
Hi All, We're creating a sub-domain for a new program launch on a client site and we need to choose the "right" sub-domain name that properly reflects the offering and hopefully keyword driven. The client is already using the preferred sub-domain name but until we get clarification that we can take it over, I'm doing my due diligence and expecting a worst case scenario in that we cannot use it. The current preferred sub-domain is only a landing page (not a full site) and it does NOT rank for anything and it's not being built out further. My question: Would pluralizing our preferred keyword have any effect in the way SEs see the two sub-domains as they're very closely related? hardcandy.sitename.com or hardcandies.sitename.com The new sub-domain would be a fully-functional-SEO-friendly site (well that's the plan anyway). Thanks for all your help.
Technical SEO | | Bragg0 -
When should you turn off redirects to your new domain?
Our website moved to a new domain a year ago, and we have our original domain to redirect to our new domain. We're working on contacting people who still link to our old domain to ask them to update, but 7% of our traffic is still coming as a redirect from our old domain. My question is, when should we just shut the old domain down entirely and stop redirecting people to our new domain? Or should we just keep it up indefinitely? What would be the positive or negative impact on our new domain's SEO if we shut the old domain down? Thanks!
Technical SEO | | UWPCE0