Difference between Enhance Ecommerce & Event Tracking ?
-
Hello guys,
-
Difference between Enhance Ecommerce & Event Tracking ?
-
If i implement Enhance Ecommerce then no need to configure event tracking?
Thanks!
-
-
Hi There
I'm not an advanced analytics expert (maybe medium level ) but let me try to help out.
1.Enhanced eCommerce vs Event Tracking
Enhanced eCommerce helps you measure how users interact with your products, shopping cart etc - so you can see in depth information around adding items, viewing items, cart abandoning, purchase completions. You can slice and dice this at a product level. This is only for sites where you can purchase products on the site.
Event Tracking is like a blank canvas to track any sort of user behavior you want (within some limitations) - but you might track a button click, interaction with a video (play, pause, etc), or PDF downloads, or scrolling behavior.
Importantly, you can turn and event into a goal where you could track sign-up form completions (via the click of the 'submit' button) as a goal and tie that back to your standard analytics data.
Event tracking can be done on any website - even if you don't sell products.
2. In short: no. You may still need event tracking.
If you enable enhanced eCommerce, this will give you the capabilities described above (measuring product and shopping cart interactions) - see this for more info https://support.google.com/analytics/answer/6014841?hl=en ...BUT your option to use event tracking is your choice based upon what you might want to measure. If you want to measure clicks on your email list signup button you need event tracking. If you want to trigger an event with scrolling behavior (see this for an example http://cutroni.com/blog/2014/02/12/advanced-content-tracking-with-universal-analytics/)
Hope that helps!
-
Hello Experts, Can you please share your views?
-
waiting for reply!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
AMP Version Disappears
Hey, Moz fans. I am wondering why my AMP version shows in SERP some time and disappear again!!! there is no Error in AMP validator. Please help me. Landing: https://www.bimetime.com/blog/pasargad-life-insurance/amp
Reporting & Analytics | | DivarOfficial0 -
Google Analytics - Tracking multiple thankyou pages?
Hi Guys, I want to track email opt-ins for multiple thank you pages. The setup is as follows: http://image.prntscr.com/image/57632e05a15f42fda0b8ffec2d176460.png I have not yet built the thank you pages, so i was wondering what the URL should be to make it easy to track them in GA? I'm thinking: domain.com/thankyou-page/page1 Then using regular expression in GA to track /thankyou-page/ Would this be a good way to go about it? Cheers. f6c7r0
Reporting & Analytics | | spyaccounts110 -
GA Event: to use this feature visit: EVENT-TRACKING.COM
Hi guys, Two days ago our Google Analytics Event tracker began to show this Event/Label, etc. I cannot find its source. Anybody knows what is this about? Thanks for your answers. Ana
Reporting & Analytics | | anagentile1 -
Pro's & Con's of Wordpress Categorys & Tags
Good Afternoon! I touched on this question a while back in another post specifically regarding a plethora of duplicate pages that I was finding due to inappropriate tagging in wordpress. As I am going through our website, I am starting to notice it happening again with categories as well. I am including some pictures where you can see the URL structures and titles etc of how everything is laid out. I would like to clarify that I was not the one who did any of this Is it wrong/bad to cross categorize? What I mean by that is put something in more than one category? Would there be any drawback to converting any of these into subcategories? Would that even do anything? Does having two pages that are named the same thing, hurt you? It would seem to me that Google wouldn't like that. I have recently come into the field of thought that Google is getting more and more human, and If it makes a human uncomfortable/confused it will make Google confused. In my pictures you can see we clearly have numerous hard copies of the same thing, not just duplicate elements created by wordpress, that is a separate issue. I personally want to change all of the titles and make everything as different and individual as possible, but i also could be very wrong in my desire to do that. Any thoughts are appreciated! eY4iX2N N3AVqss JZpU7Rq
Reporting & Analytics | | HashtagHustler0 -
How to track click on phone number on mobile device in GA as a goal?
Hi, I work with a lot of physicians and one of the things I'd like to do is add a goal in GA so we can try to track how many visitors are clicking the phone # to call the office from smartphones. Would doing this be as straight-forward as adding a the standard javascript click text that I'd add for an external link? And Is there a way to make a goal only "count" if the user-agent is a smartphone? Because if I attach the JS to the phone #, it's going to be in all of the HTML regardless of which device is used. Unless of course, I mess with the CSS to only make the javascript code appear on certain stylesheets. Thank you!
Reporting & Analytics | | Titan5520 -
ECommerce Tracking Code Installation
Hi All, Kindly explain how to implement eCommerce tracking code on the website.I am aware how to enable and generate eCommerce tracking code in Google Analytics but have confusion from website end.Also, where i read the steps, everywhere i read the below code: <script< span="">type="text/javascript"> var _gaq = _gaq ||[]; _gaq.push(['_setAccount','UA-XXXXX-X']); _gaq.push(['_trackPageview']); _gaq.push(['_addTrans', '1234', // transaction ID - required 'Acme Clothing', // affiliation or store name '11.99', // total - required '1.29', // tax '5', // shipping 'San Jose', // city 'California', // state or province 'USA' // country ]); // add item might be called for every item in the shopping cart // where your ecommerce engine loops through each item in the cart and // prints out _addItem for each _gaq.push(['_addItem', '1234', // transaction ID - required 'DD44', // SKU/code - required 'T-Shirt', // product name 'Green Medium', // category or variation '11.99', // unit price - required '1' // quantity - required ]); _gaq.push(['_trackTrans']);//submits transaction to the Analytics servers (function(){ var ga = document.createElement('script'); ga.type ='text/javascript'; ga.async =true; ga.src =('https:'== document.location.protocol ?'https://ssl':'http://www')+'.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); ----------------------------------------</script<> In the above code specific transaction id, SKU/code are mentioned. What will be the modifications in the above code if i have to track all products present on my eCommerce website??
Reporting & Analytics | | RuchiPardal1 -
Is there a way to use Google Analytics event tracking for YouTube embedded videos on my website?
Hello! I am trying to track different types of interaction on the YouTube for videos which are embedded on a website to measure the interaction on these video from my organic traffic. Is there a good way to go about this with the code since these are coming from an iFrame on YouTube? Would appreciate any feedback or help on implementing the event tracking with YouTube videos. Many thanks!
Reporting & Analytics | | CabbageTree0 -
Google Analytics should track users from iPhone App
Hi Mozzers, you say there are no dumb questions, here is one. We've build an iPhone App for our Website working-dog.eu. So users can read there new messages with ease when they are out of the office, read about breeds, ... do all the nice stuff they want. I don't think so, but is it possible to track these users with Google Analytics? When the come via App, the Analytics code will not run for them. But maybe it could start an AJAX request or something like this? But how should the code run, without a browser which can interprete JavaScript? So, in short: Is it possible to track users from iPhone App with Google Analytics? Kind regards Patrick
Reporting & Analytics | | mdoegel0