301 Redirection
-
Hi there guys,
I have a question about redirection.
My boss has just bought a new domain name and he wants it to redirect to our current site when looking for specific products.
www.example.com is our current website
www.productname.com is the new domain
So the new domain would be redirected to example.com.
Would that be considered against Google Policies?
Thanks
-
It's a one off campaign so I won't be spending time ranking for that domain. Or at least not for now.
-
Thank you for your help!
Oscar
-
It sounds like your boss heard something around using EMD's or exact match domain and that it might help with ranking for those keywords. This was a practice that was used for some time, but in 2012 Google rolled out an EMD update that looks for sites that use EMD's and have poor quality content. http://searchengineland.com/library/google/emd-update
If the content on your main domain is solid, and it matches the new domain, it should be okay to do a 301 to the main (old). However, if the new domain name doesn't match the content of the page you will run the risk of not ranking for that domain.
-
yes then, what i wrote i my first message use a forwarding or redirect (what suits you best) will do the trick
i personaly would go for a forwarding in the nameserver at your hostingprovider. Very clean no need to setup a .htacces. on the server of newdomain.
Goodluck!
Leonie
-
There will be no pages related to that domain so I don't think it's important, the only purpose of that domain is to direct people to our current site..just through a different domain.
Correct me if i am wrong
-
Hi, it's allowed to make redirects or domain forwarding. You can forward the new domain to a specific page of your old domain. You will not change the old url.
With redirecting or forwarding the new to the old, the old url will be visible.
do you also want google index your new domain?
Grtz, Leonie
-
My current domain will not be changed..but the new domain will redirect people to my current one.
My current boss wants to promote a specific products and has bought this domain with the product name in it. All he wants to do now is to create a redirect in order to send people to this specific page which is located in our current site.
I am not sure that make sense plus I think it can be seen by Google as a sneaky redirect.
Hope I explained myself
-
Hi, You can forward your new domain to your old domain. This can be done at your webhost. Depending on your webhost you can do it yousrself or just ask them to do it.
When people surf to your www.newdomain.com they will go to www.olddomain.com.
Or you can use a 301 redirect if you like:
To use a 301 redirect put the following code in your .htacces on the server of the new domain:
Redirect 301 /http://www.olddomain.comGrtz, Leonie
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirects and impact on page authority
I need to restructure a section of my website, changing some page titles and moving some pages to other sections. This will then change the URLs but the CMS I use will automatically create 301 redirects so the old URLs still work. The question is, will this have any negative impacts on page authority/page rank? From what I've read, it seems having 301's used to have a negative impact but doesn't anymore?
Intermediate & Advanced SEO | | ciehmoz0 -
Redirecting traffic to https
Hey! i was wondering, should i force all traffic to https address? i know that overall a better secured website will rank better since it earns more trust from users which means less bounce rate and the list of benefits is endless..
Intermediate & Advanced SEO | | SharonEKG
but should i FORCE ALL traffic to a https? or maybe only force a http to https? or not at all?2 -
Can 301 redirects that are inaccurate cause Google suppressions on rankings?
In an interesting study by DeganSEO titled 'Negative Impact of 301 Redirects - A Case Study' a drop of rankings was observed when popular blog posts were redirected to product pages. One hypothesis is that the suppression is due to topical difference between the redirected pages (blog posts) and the target page. The topical difference issue is an interesting one when you consider it in the context of website migrations. We always recommend that 301 redirects are done at a page level and that if an equivalent page doesn't exist to just 301 anyway but to the most logical page. If you think about it Google are likely to frown on this because a) it's not a good experience for the user - 404 would be more accurate for them
Intermediate & Advanced SEO | | QubaSEO
b) it's lazy - if you have good content that has gained authority/trust then create the same content on the new site don't trytp pass that to an entirely different page. Thoughts? Experiences?0 -
Can I undo 301 redirects to purchase site
A website I am thinking of buying has 301 redirected all pages on his site to one page that explains the site is closing down. If I tell him to change the 301 to 302s will I be able to recover the old pages on the site and keep the authority, rankings and link power of the old pages and not the "Closing page"? Is all i have to do is undo the 301 redirects and everything will go back to how the site was before the 301s were in place? Or will I lose all the link power on individual pages because they already transferred to the "Closing page"? Thanks!
Intermediate & Advanced SEO | | atomiconline0 -
301 redirects cross domains
Hi Moz Community. We have a client that has Website A and Website B. Website A is going to be replaced by Website C, a new website and brand. Some products sold on Website A are going to be split out to Website B & C. i.e. Say Website A sells eight products - then four will go to Website B and four to Website C. OUR QUESTION Technically we know we can 301 redirect the Website A products to the relevant Website B & Website C products. 1. Given this convoluted structure, will there be any negative ramifications for SEO? and; 2. Which website would you redirect the homepage to, B or C?
Intermediate & Advanced SEO | | WCR0 -
Multilingual Site and 301 redirection
Hey there awesome people of Moz I have this site that has many languages in it. The main language is English and my developer did the following www.example.com ( is the main site ) which redirects with a 301 to www.example.com/en if your geo location is supported by our languages then you will automatically be redirected to whatever language you have in your country but does the first language with is english have to 301 redirect to www.example.com/en ? I thought that the right way is to just leave /en at the root file. Thanks in advance
Intermediate & Advanced SEO | | Angelos_Savvaidis0 -
How to do a 301 redirect for url's with this structure?
In an effort to clean up my url's I'm trying to shorten them by using a 301 redirect in my .htaccess file. How would I set up a rule to grab all urls with a specific structure to a new shorter url examples: http://www.yakangler.com/articles/reviews/other-reviews/item/article-title http://www.yakangler.com/reviews/article-title So in the example above dynamically redirect all url's with /articles/reviews/other-reviews/item/ in it to /reviews/ so http://www.yakangler.com/articles/reviews/boat-reviews/item/1550-review-nucanoe-frontier http://www.yakangler.com/articles/reviews/other-reviews/item/1551-review-spyderco-salt http://www.yakangler.com/articles/reviews/fishing-gear-reviews/item/1524-slayer-inc-sinister-swim-tail would be... http://www.yakangler.com/reviews/1550-review-nucanoe-frontier http://www.yakangler.com/reviews/1551-review-spyderco-salt http://www.yakangler.com/reviews/1524-slayer-inc-sinister-swim-tail with one 301 redirect rule in my .htaccess file.
Intermediate & Advanced SEO | | mr_w0 -
Effect of 301 redirect to a relative url to homepage?
One of our new clients recently encountered a site-wide ranking drop for many keywords and I'm pretty confident regarding their link profile as to being 98% legit. Background: 1. Client full site is https, and all http pages are 301 redirected to their https counterpart 2. Client has ~50 links partners (all legitimate sites + schools etc) links to client with urls such as www.example.com/portal/123.aspx that redirects to www.example.com. 3. Client homepage 301 redirects from www.example.com to www.example.com/default.aspx and then 301 redirects to the relative url "/Home.aspx". 4. Client launched some testing with Google website optimizer tool. ~1-2 months ago. Symptoms: 1. Rankings dropped for basically many/all 30-40+ keywords by ~15 positions 2. Seomoz reports close to a double of existing pages + (600+) duplicate content in the same date range. Webmasters only report 80 duplicate titles though. 3. Domain authority by seomoz reduced a bit + backlinks recorded by seomoz to the website nearly halved in the past 2 months. I'm not sure if I narrowed this towards the right direction, and it isn't clear when the relative url 301 redirect was implemented: 1. The 301 redirect to the relative page (www.example.com/default.aspx to "/home.aspx") is accounting for the loss of links recorded by seomoz. 2. The ~50 links the client currently use (www.example.com/portal.123.aspx 301 redirecting to www.example.com, also relative) as a tracking tool is being considered 301 redirect abuse. 3. Maybe something went wrong with the usage of google optimizer tool for SEO purposes? Visitor traffic to each of the tested pages looked fine. I would greatly appreciate any advice/insights on what I might be missing in terms of direction / factors. Thanks! Alex
Intermediate & Advanced SEO | | sixspokemedia0