URL Structure - Is this correct? Programming Advice Needed
-
Hello
My father is having a website built called www.thewoodgalleries.co.uk. The site consists of different product categories as set out below
1.Engineered Wood, 2. Parquet & Reclaimed and 3. Prefinished Wood
filtering further into colours
1. /lights-greys/, 2. /beiges/, 3, /browns/ and 4. /darks-blacks
and then the brand name for example Vicenza. Example of a clean url **http://www.thewoodgalleries.co.uk/engineered-wood/lights-greys/vicenza/ **
Each and every url is unique
Our programmer has put in place 301 redirects - http://www.thewoodgalleries.co.uk/engineered-wood/lights-greys-engineered-wood/vicenza/ - Is this really needed? It does not look clean and will appear like this is Google. This is a completely new site, a new start up business.
I'm very confused as to why he has done this and concerned this method of programming does now follow "best practice". Can any programmer offer any advice? To get a better idea how the url structure is set out, I have attached a jpg image.
Thank you
Faye
-
Fantastic! Thanks Dean
-
Hi Faye,
Yes with custom taxonomies. Familiarise yourself with 'Basic diagram on taxonomies and their relationships in Wordpress' over at http://codex.wordpress.org/Taxonomies and also look at Taxonomy Generator here http://generatewp.com/taxonomy/ for a quick way.
There are also plugins such as http://wp-types.com/ that will allow you to do all this without coding.
-
so we can have our respective "colours" after our main sub categories, even though these colour categories are the same?
/prefinished-wood/browns/
/parquet-reclaimed/browns/
/engineered-wood/browns/
-
Hi Dean
Please don't apologise. Your feedback is really helpful. Do you know if we can create our preferred categories in word press?
-
Hi Faye,
Sorry for going off on a tangent. Personally I would go with the following (to avoid the 301 completely):
http://www.thewoodgalleries.co.uk/engineered-wood/ as a parent page
http://www.thewoodgalleries.co.uk/engineered-wood/verona as a child page
Then use categories to identify the colours as these are the product variants
Or switch it about to suit yourself, however I think the parent / child / category is the way forward unless you wish to create another taxonomy which is easy for any decent coder.
With custom taxonomies you can create whatever configuration you wish.
-
Hi Dean
This is directing away from my question, but yes - there is a big market for folks searching for these flooring types hence our keyword for this url is "black engineered wood". Our split categories allows us to have a more "diverse" keyword spectrum, which further reflects within our url, h1 and page title. Categorises will also allow us to add a variety of different products building our long tail keywords around this.
We probably could shorten the url from http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks/verona/ to http://www.thewoodgalleries.co.uk/engineered/darks-blacks/verona/ as the word "wood" exists within our primary domain name. Thanks for your input Dean, very much appreciated.
Faye
-
Hi,
Firstly I would ask myself, what would I want to see as a person looking for this product. Am I searching for the brand, the type of flooring or the colour
Do people know what engineered, prefinished, reclaimed wood is when looking for flooring, is verona only ever available as Dark Engineered Wood? if so then why have such along url structure.
Rather than:
http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks/verona/Perhaps:
http://www.thewoodgalleries.co.uk/engineered-wood/verona
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved URL dynamic structure issue for new global site where I will redirect multiple well-working sites.
Dear all, We are working on a new platform called [https://www.piktalent.com](link url), were basically we aim to redirect many smaller sites we have with quite a lot of SEO traffic related to internships. Our previous sites are some like www.spain-internship.com, www.europe-internship.com and other similars we have (around 9). Our idea is to smoothly redirect a bit by a bit many of the sites to this new platform which is a custom made site in python and node, much more scalable and willing to develop app, etc etc etc...to become a bigger platform. For the new site, we decided to create 3 areas for the main content: piktalent.com/opportunities (all the vacancies) , piktalent.com/internships and piktalent.com/jobs so we can categorize the different types of pages and things we have and under opportunities we have all the vacancies. The problem comes with the site when we generate the diferent static landings and dynamic searches. We have static landing pages generated like www.piktalent.com/internships/madrid but dynamically it also generates www.piktalent.com/opportunities?search=madrid. Also, most of the searches will generate that type of urls, not following the structure of Domain name / type of vacancy/ city / name of the vacancy following the dynamic search structure. I have been thinking 2 potential solutions for this, either applying canonicals, or adding the suffix in webmasters as non index.... but... What do you think is the right approach for this? I am worried about potential duplicate content and conflicts between static content dynamic one. My CTO insists that the dynamic has to be like that but.... I am not 100% sure. Someone can provide input on this? Is there a way to block the dynamic urls generated? Someone with a similar experience? Regards,
Technical SEO | | Jose_jimenez0 -
Canonical URL Change
Hi, I have a Product Page, say www.example.com/product-title/.
Technical SEO | | viatrading1
Canonical URL is www.example.com/product-title/ I want to change its URL to www.example.com/product-title-2/
Canonical URL is www.example.com/product-title-2/
Can't do 301 Redirect. Is SEO Juice passed from www.example.com/product-title/ to www.example.com/product-title-2/ ? Thanks,0 -
Should we change our URLs for SEO benefit?
Hi, I'm currently covering a maternity marketing role at i-escape and one our main objectives is to increase organic traffic to the website. i-escape has a selection of hand-picked boutique hotels, villas, lodges, guesthouses and apartments for people to discover and book. At the moment each hotel page URL follows this structure: https://www.i-escape.com/hotelname We'd like to change this to include some searchable words in the URL dependent on the type of hotel. For example: https://www.i-escape.com/boutique-hotels/hotelname or https://www.i-escape.com/boutique-apartments/hotelname If we do go ahead, we know we need to make sure all old style URLs canonically redirect to the new style. Is having the keyword in the URL important enough for us to change over 1500 URLs on the website? We have quite a high quality links pointing to these hotel pages URLs. Also, will this help us with navigation/user journeys/crawls as there will be a /boutique-hotels/hotelname rather than just /hotelname? Thanks so much all! Clair
Technical SEO | | iescape0 -
New URL Structure
Hi Guy's, For our webshop we're considering a new URL structure because longtail keywords to rank so well. Now we have /category (main focus keywords)
Technical SEO | | Happy-SEO
/product/the-product345897345123/ (nice to rank on, not that much volume) We have over 500 categories and every one of them is placed after our domain. Because i think it's better to work with a good structure and managed a way to make categories and sub-categories. The 500 categories may be the case why not every one of them is ranking so well, so that was also the choice of thinking about a new structure. So the new URL structure will be: /category (main focus keywords)
/category/subcat/ (also main focus keywords) Everything will be redirect (301, good way), so i think there won't be to much problems. I'm thinking about what to do with the /product/ URL. Because now it will be on the same level as the subcategories, and i'm affraid that when it's on that level, Google will give the same value to both of them. My options that i'm considering are: **Old way **
/product/the-product-345897345123/ .html (seen this on big webshops)
/product/the-product-345897345123.html/ Level deeper SKU /product/the-product/345897345123/ What would you suggest? The new structure would be 20 categories 500+ sub's devided under main categories 5000+ products Thanks!0 -
Why put rel=canonical to the same url ?
Hi all. I've heard that it's good to put the link rel canonical in your header even when there is no other important or prefered version of that url. If you take a look at moz.com and see the code, you'll see that they put the <link rel="<a class="attribute-value">canonical</a>" href="http://moz.com" /> ... pointing at the same url ! But if you go to http://moz.com/products/pricing for example, they have no canonical there ! WHY ? Thanks in advance !
Technical SEO | | Tintanus0 -
Overly Dynamic URLs
I have a site that I use to time fitness events and I like to post the results using query strings. I create a link to each event's results/gallery/etc. I don't need these pages crawled and I don't want them to hurt my seo. Can I put a "do not crawl" meta on them or will that hurt my overall positioning? What are my other options?
Technical SEO | | bobbabuoy0 -
Wordpress URL weirdness - why is google registering non-pretty URLS?
I've noticed in my stats that google is indexing some non-pretty URLs from my wordpress-based blog.
Technical SEO | | peterdbaron
For instance, this URL is appearing google search: http://www.admissionsquest.com/onboardingschools/index.php?p=439 It should be: http://www.admissionsquest.com/onboardingschools/2009/01/do-american-boarding-schools-face-growing-international-competition.html Last week I added the plugin Redirection in order to consolidate categories & tags. Any chance that this has something to do with it? Recs on how to solve this? Fyi - I've been using pretty URLS with wordpress from the very beginning and this is the first time that I've seen this issue. Thanks in advance for your help!0 -
What is the best website structure for SEO?
I've been on SEOmoz for about 1 month now and everyone says that depending on the type of business you should build up your website structure for SEO as 1st step. I have a new client click here ( www version doesn't work)... some bugs we are fixing it now. We are almost finished with the design & layout. 2nd question have been running though my head. 1. What would the best url category for the shop be /products/ - current url cat ex: /products/door-handles.html 2. What would you use for the main menu as section for getting the most out of SEO. Personally i am thinking of making 2-3 main categories on the left a section where i can add content to it (3-4 paragraphs... images maybe a video).So the main page focuses on the domain name more and the rest of the sections would focus on specific keywords, this why I avoid cannibalization. Main keyword target is "door handles" Any suggestions would be appreciated.
Technical SEO | | mosaicpro0