301 Externally Linked, But Non-Producing Pages, To Productive Pages Needing Links?
-
I'm working on a site that has some non-productive pages without much of an upside potential, but that are linked-to externally.
The site also has some productive pages, light in external links, in a somewhat related topic.
What do you think of 301ing the non-productive pages with links to the productive pages without links in order to give them more external link love? Would it make much of a difference?
Thanks... Darcy
-
Yep. 301 = permanent redirect = this page used to be here but not moved to this new location so lets pretend its always been this way (and transfer any authority to it).
-
Hi Oleg,
Thanks for the response.
Not for conversion of traffic, because I don't think those inbound links produce any traffic, but to get the link juice from an external link to an internal page that would benefit in the SERPs... that's the goal. You really think that would work?
Best... Darcy
-
Yep, it would be essentially transferring links from one page to another. If the page with links aren't producing anything, feel free to 301 them to related-producing pages, or rework those pages to convert better.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I need help on how best to do a complicated site migration. Replacing certain pages with all new content and tools, and keeping the same URL's. The rest just need to disappear safely. Somehow.
I'm completely rebranding a website but keeping the same domain. All content will be replaced and it will use a different theme and mostly new plugins. I've been building the new site as a different site in Dev mode on WPEngine. This means it currently has a made-up domain that needs to replace the current site. I know I need to somehow redirect the content from the old version of the site. But I'm never going to use that content again. (I could transfer it to be a Dev site for the current domain and automatically replace it with the click of a button - just as another option.) What's the best way to replace blahblah.com with a completely new blahblah.com if I'm not using any of the old content? There are only about 4 URL'st, such as blahblah.com/contact hat will remain the same - with all content replaced. There are about 100 URL's that will no longer be in use or have any part of them ever used again. Can this be done safely?
Intermediate & Advanced SEO | | brickbatmove1 -
Duplicate content on product pages
Hi, We are considering the impact when you want to deliver content directly on the product pages. If the products were manufactured in a specific way and its the same process across 100 other products you might want to tell your readers about it. If you were to believe the product page was the best place to deliver this information for your readers then you could potentially be creating mass content duplication. Especially as the storytelling of the product could equate to 60% of the page content this could really flag as duplication. Our options would appear to be:1. Instead add the content as a link on each product page to one centralised URL and risk taking users away from the product page (not going to help with conversion rate or designers plans)2. Put the content behind some javascript which requires interaction hopefully deterring the search engine from crawling the content (doesn't fit the designers plans & users have to interact which is a big ask)3. Assign one product as a canonical and risk the other products not appearing in search for relevant searches4. Leave the copy as crawlable and risk being marked down or de-indexed for duplicated contentIts seems the search engines do not offer a way for us to serve this great content to our readers with out being at risk of going against guidelines or the search engines not being able to crawl it.How would you suggest a site should go about this for optimal results?
Intermediate & Advanced SEO | | FashionLux2 -
Can pop-ups cause duplicate content issues in product pages?
Normally for ecommerce clients that have 100's of products we advise for size guides, installation guides etc to be placed as downloadable PDF resources to avoid huge blocks of content on multiple product pages. If content was placed in a popup e.g. fancybox, across multiple product pages would this be read by Google as duplicate content? Examples for this could be: An affiliate site with mutiple prices for a product and pop-up store reviews A clothing site with care and size guides What would be the best practice or setup?
Intermediate & Advanced SEO | | shloy23-2945840 -
How do I find the links on my site that link to another one of my pages?
I ran IIS Seo toolkit and it found about 40 pages that I have no idea how they exist. What tool can I use to find out what internal link is linking to them so I can fix them or get rid of them?
Intermediate & Advanced SEO | | EcommerceSite0 -
301 Redirect pages with .aspx extension
I want 301 redirect all a website's subpages with a .aspx extension to a page without the .aspx etension. Example: I want to 301 redirect www.website.com/services.aspx to www.website.com/services Right now if you do not include .aspx on the end of every URL it gives a 404 error. I have used the web.config file to 301 redirect non-www to www and /default.aspx to /. I am not extremely familiar with IIS 7.0 or web.config, so any help would be great. Thanks.
Intermediate & Advanced SEO | | VentaMarketing0 -
Max # of Products / Links per Page on E-Commerce Site
We are getting ready to re-launch our e-commerce site and are trying to decide how many products to list per category page. Some of of our category pages have upwards of 100 products. While I'd love to list ALL the products on the root category page (to reduce hassle for customer, to index more products on a higher PR page), I'm a little worried about having it be too long, and containing too many on-page links. Would love some guidance on: Maximum number of internal links on a page If Google frowns on really long category pages Anything else I should be considering when making this decision Thanks for your input!
Intermediate & Advanced SEO | | AndrewY2 -
How to Define rel=nofollow Attribute for External Links?
I want to define rel=nofollow attribute for Vista Patio Umbrellas. I have designed narrow by search section on home page. I want to define rel=nofollow attribute for all text links which are available in left navigation. So, what is best solution for that?
Intermediate & Advanced SEO | | CommercePundit0 -
Maximum of 100 links on a page vs rel="nofollow"
All, I read within the SEOmoz blog that search engines consider 100 links on a page to be plenty, and we should try (where possible) to keep within the 100 limit. My question is; when a rel="nofollow" attribute is given to a link, does that link still count towards your maximum 100? Many thanks Guy
Intermediate & Advanced SEO | | Horizon0
