License Details across multiple regional brand sites
-
Hi guys!
I have a quick question. Our team are currently having a debate regarding whether we should display our licensing details as text across all our brands in multiple regions (roughly 50 sites). My argument is that if you are required to have a license to be able to operate legally that Google would EXPECT to be able to crawl those details in order to provide their (Google) users with reliable results as opposed to rogue operators.
The other side of the argument is that it will tie all the sites together and that would be a huge risk (as Google will perceive it as a network)- also that it would be seen as duplicate content?
Would really appreciate any feedback on what is the best to do in this case.
Thanks!!
-
Thanks Monica and Jarno, appreciate you taking the time to give your opinions.
Completely agree with what you have said. There are obviously many multinational businesses so I cant see why Google will have an issue with having multiple sites (even pointing at each other) as long as it provides value, firstly to the visitor in terms of trust and also as a trust signal to Google (assisting them provide more reliable results.) In my mind the advantages far out-way the "potential risk". On the flip side doing it to manipulate ranking, purely to pass link juice or replicating and re-purposing content across multiple sites could have a negative impact but I don think that applies in this case.
Will do some more research and see whether webmaster support has posts on dealing with multinational brand sites.
Thanks again!
-
I agree with Jarno. I don't think there is a great risk of being seen as a network. It is important that you have the information displayed somewhere, whether you put an image in your footer, or add the data to your contact us page, that would be your preference. I don't think it will hurt to have it on other sites.
-
Wayne,
What if you would make a section on your main website for licenses and there each license that you have given to a company gets it's own page. On that page their company information is shown with adress, phonenumbers etc.
They put up a shield or badge, that you have to develop, with a link to their section/license on your site. That way you do the licensing and resolve the issue of duplicate content since the information is gathered on your site. And you get about 50+ incoming links. About the link network I'm not all that concerned. I run a website with over 900 campsites. I guess about 200 of those sites link to our website and we link to their website on their own page. We never had any problems with that method.
Hope you understand what I'm getting at.
regards
Jarno
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving from single domain to multiple CCTLDs
Hi, I have a website targeting 3 markets (and therefor 3 languages). I was currently using a single domain with each market being targeted in the following format: www.website.com/pl
International SEO | | cellydy
www.website.com/de
www.website.com/hu It's clear to me by looking at organic results, that in my industry (Real Estate) Google is putting a large emphasis on local businesses and local domains. Top 10 organic results for all my keywords in all markets have country specific CCTLDs. I decided to migrate from a single domain strategy to a multi domain strategy. I own the domains. The new structure is www.website.com/pl -> www.website.pl
www.website.com/de -> www.website.de
www.website.com/hu -> www.website.hu All the website have been added to google search console and 301 redirects are in place and working correctly. The pages are all interlinked and have rel=alternate to each other. The sitemaps are all done correctly. My question is how do I tell Google about this. The change of address feature only works for changing one domain to one other domain. It's been a week and the old www.website.com domain is still showing up (even considering 301 redirects). Or do I just need to be patient and wait it out? Any tips?0 -
International Site Merge
Hello, I've never had to deal with an international site before, let alone a site merge. These are two large sites, we've got a few smaller old sites that are currently redirecting to the main site (UK). We are looking at moving all the sites to the .com domain. We are also currently not using SSL (on the main pages, we are on the checkout). We also have a m.domain.com site. Are there any good guides on what needs to be done? My current strategy would be: Convert site to SSL. Mobile site and desktop site must be on the same domain. Start link building to the .com domain now (weaker link profile currently) What's the best way of handling the domains and languages? We're currently using a .tv site for the UK and .com for the US. I was thinking, and please correct me if i'm wrong, that we move the US site from domain.com to domain.com/us/ and the domain.tv to domain.com/en/ Would I then reference these by the following: What would we then do with the canonicals? Would they just reference their "local" version? Any advice or articles to read would really be appreciated.
International SEO | | ThomasHarvey0 -
Block access to site from everywhere but north america
I have a site that is being attacked very hard by bots, malware, etc. Most of it seems to be originating from Asia and Eastern Europe so I want to block off access to the site to everybody but people in North America. We do not ship out of the country anyways so it really does not need to be seen by people around the world. How can I set this up?
International SEO | | Atomicx0 -
What is the proper way to setup hreflang tags on my English and Spanish site?
I have a full English website at http://www.example.com and I have a Spanish version of the website at http://spanish.example.com but only about half of the English pages were translated and exist on the Spanish site. Should I just add a sitemap to both sites with hreflang tags that point to the correct version of the page? Is this a proper way to set this up? I was going to repeat this same process for all of the applicable URLs that exist on both versions of the website (English and Spanish). Is it okay to have hreflang="es" or do I need to have a country code attached as well? There are many Spanish speaking countries and I don't know if I need to list them all out. For example hreflang="es-bo" (Bolivia), hreflang="es-cl" (Chile), hreflang="es-co" (Columbia), etc... Sitemap example for English website URL:
International SEO | | peteboyd
<url><loc>http://www.example.com/</loc></url> Sitemap example for Spanish website URL:
<url><loc>http://spanish.example.com/</loc></url> Thanks in advance for your feedback and help!0 -
Multi country targeting for listing site, ccTLD, sub domain or .com/folder?
Hi I know this has been covered in a few questions but seen nothing recent that may take into account changes google may have applied. We would like to target multiple english speaking counties with a new project and I'm a little unsure as to whether ccTLD, subdomain or subfolders are the best way to publish country specific information. Can anyone shed some light on this?
International SEO | | Mulith0 -
Improving Search Rankings in other Countries for an existing site
Hello SEOmoz, I have a very well respected international client who ranks high in the US and for English language Google search results worldwide. However, the client's foreign language pages for specific countries do not show up on the first page of SERPs in those specific countries. The foreign nation/language pages are served on the same root domain as the main English language site it this fashion: www.client.com/france www.client.com/brazil Here are my questions: What can we do from an SEO standpoint to improve SERPs in Google.fr or other countries What is the best way to prevent duplicate content errors or prevent the wrong page from being indexed abroad. What are some best practices when using Google Webmaster tools in this regard? Thanks
International SEO | | BPIAnalytics0 -
Different Home Sites for different Countries but same Language
We'r starting a new webshop soon and and one of our programmers came up with the following: Different Home Sites (Index Pages) for Austria and Germany. The Language is both times German but some words are different than others. The customer would like to have that. So we would have: domain.com (No Austrian or German IP Address) domain.com/at/ (User with Austrian IP Adress) domain.com/de/ (User with German IP Address) Is this SEO wise a disadvantage? How to set up the canonicals? DE & AT Page with the Canonical on the main Domain? Any advice? Thank you
International SEO | | leitpix0 -
Site with multiple languages
We are building a Joomla site for a customer that has an USA division and a South American division (english and spanish). The products and services are the same. I am trying to understand the best posible way to architect the site. 1- Do I create 1 site with duplicate pages in different languages? Does Google recognize that it is duplicate content if different languages are used? 2- Do I create seperate sub domains for each language? 3- Should I just use Google translate to translate the pages as required? The problem here is that each site has a different geographic target. any other alternatives?
International SEO | | brantwadz0