Keywords ranks 1 position up for 24 hours or less and gets back to its normal position.

[MindlessWizard]

Hi,

I don't know if this is strange or just normal thing for some keywords to rank one position up for around 24 hours and get back to its original position.

Making it clear to understand, i have these 3 keywords kw1, kw2, kw3 on first page of google on position #3,#3 and #4 respectively. The content  of the site is almost static so adding new contents to the site is out of question for now.

I noticed that at least 2 times a week those keywords rises to one position above  and then gets back to their  own normal position. I noticed the serp position change takes place for around 24 hours only.

[MindlessWizard]

Thank you guys for your effort I appreciate it.

I found the answers i think.

[TheeDigital]

Go into Google Webmaster Tools and go to Search Traffic > Search Queries.

Click on the keyword in question. You will see not only which positions the keyword has shown in but also if other pages have shown for the result. This type of fluctuation is normal.

[DirkC]

The positions in the SERP's are fluctuating all the time. In fact, there is no such thing as a universal ranking: Google takes user's previous behaviour into account to determine the results in the SERP's (http://googleblog.blogspot.be/2009/12/personalized-search-for-everyone.html). If you try to check the rankings, you should try to do it in a more "anonymous" way. Cyrus Shepard from Moz wrote an interesting blogpost about it which you can read here.

Apart from the personalized search, Google is a learning organisme, and changing positions in the results is part of that learning process. Rather than continuously tracking the small ranking variations, it's better to track if your 'average' ranking, which you can find in Google Webmaster Tools. As long as it's stable or improving you're doing ok.

Dirk