Minimum desired for Domain Authority and Page Authority
-
I see messages and threads talking about the less importance on PageRank and more importance on Domain Authority and Page Authority.
As I work on our link building, do I steer away from low DA and PA websites? If so, whats the minimum threshold I should stay away from?
If I see a site that has a Domain Authority as low as 9 - is that the minimum? What is?
What do you think?
-
What do you mean by two levels?
-
Quite well suggested Ryan!
-
Excellent response. Thank you.
-
A link from any site that is relevant can offer a benefit to your site. Even if the immediate SERP benefit is low right now, the linking site can improve over time. The link can broaden your site's link profile, improve key phrase targeting through proper use of anchor text, and provide direct traffic to your site.
With the above noted, DA and PA are logarithmically calculated so a link with higher DA/PA is definitely preferred. The challenge is the best sites often may be reluctant to link to you. There are no hard and fast numbers. The only suggestion I can offer is to focus your efforts on the best sites which may be willing to link to your pages. Doing such will maximize your efforts.
If I could offer one additional comment, I would also focus on sites at least 2 levels above your current DA/PA. Again, any link can offer value but to maximize your growth this can be a rough guideline.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Very different results for 2 different pages
My site is samhillbands.com If I search “Book a band in Charlottesville” - This page is returned #1 out of 427,000 https://www.samhillbands.com/bands-by-location/Charlottesville-VA However if I search "Book a band in Atlanta" - I do have a result on page 1 out of 16,700,000 https://www.samhillbands.com/bands/retreat-band But the corresponding /bands-by-location/ page is nowhere to be found: https://www.samhillbands.com/bands-by-location/Atlanta-GA Thoughts on what I can do?
Link Building | | brianvest0 -
Transferring inbound links to new domains
Hi, I've recently changed domains and have redirected all traffic from the old site to the new one. The problem is that none of my built links for the old domain are showing up for the new domain (I use moz.com/researchtools/ose/) I've read a few articles saying it's best practice to get in touch with the people that are linking to your old website to let them know the address has changed. When I search for my old domain using moz.com/researchtools/ose/ it says there is 0 established links. I know this isn't the case as I've visited one of the sites that does still list this domain. Is there a way of getting a list of my old domain's backlinks so I can contact them? I didn't make a list before redirecting. Thank you.
Link Building | | charliedavi0 -
'Too many links' on our pages.
This figure includes links that sit within our navigational menus. Is there a way to block this somehow so that Google and Moz do not read them as 'internal links'? Thanks in advance.
Link Building | | Ashley-Jacada0 -
What Domain should I use? - Domain authority question
Hi all, I created a website www.bruadair.com approximately 2 months ago, the website is for a luxury villa. Prior to creating this site the villa website was www.bruadair.co.uk , this website had been live for around 4 years. Now after developing the site and creating optimised content etc, I started my link building strategy to try and increase both the page and domain authority of the site. I used MOZ's open site explorer tool to examine my site and compared it with the old domain (www.bruadair.co.uk), this is was where my question arose. The old site has a domain authority of 16/100 and the home page has a page authority of 26/100. The old domain also had 468 inbound links ( the quality of these are most likely questionable, nofollows etc ). The new site in comparison has 1/100 domain authority and 1/100 page authority with no apparent inbound links. Before I noticed this I had generated a few inbound links to the new site, but Moz had not indexed websites since I had done this therefore it probably wouldn't have shown it in the open site explorer. Basically I have cloned the new site to the old web address and am thinking of using the .co.uk version just due to its existing domain and page authority. Would it be beneficial to swap over to the old site to benefit from the domain authority?? Thanks for any help given! 🙂
Link Building | | Tmgale0 -
Too many on page links
Hi i'm new to MOZ, after sacking my SEO consultant due to the penguin update. My site position isn't fantastic right now for my national and local search terms 😞 The first problem i have is tackling too many on page links. I understand it should be 100 or less, unless users would benefit more. Looking at my links i have up to 200 on page links (which i know are not beneficial or user friendly). If i give you an example this page has 208 links: http://www.drivejohnsons.co.uk/blog/page/3 Heres another one with 157 links: http://www.drivejohnsons.co.uk/author/admin/page/2 Here's one that isn't associated with my blog that has 188 links: http://www.drivejohnsons.co.uk/testimonials On average most pages excluding the blog have around 120 links per page and i know thats to do with my Nav Bar - which i will sort out. My question is: Because the majority of these high link pages are associated with my blog, will that affect my site SEO performance? If yes, does anyone have any suggestions as to how i can reduce the total links on each page within my blog? The more i blog, this number is only going to increase 😞 Im using wordpress. I was just wondering if any of these imports would help ? | Blogger | Install the Blogger importer to import posts, comments, and users from a Blogger blog. Blogroll | Install the blogroll importer to import links in OPML format. Categories and Tags Converter | Install the category/tag converter to convert existing categories to tags or tags to categories, selectively. LiveJournal | Install the LiveJournal importer to import posts from LiveJournal using their API. Movable Type and TypePad | Install the Movable Type importer to import posts and comments from a Movable Type or TypePad blog. RSS | Install the RSS importer to import posts from an RSS feed. Tumblr | Install the Tumblr importer to import posts & media from Tumblr using their API. WordPress | Install the WordPress importer to import posts, pages, comments, custom fields, categories, and tags from a WordPress export file. | If anyone can help, i would very grateful.
Link Building | | Anthony19820 -
Moving off page blog to on page blog
Hi, I was using free wordpress blog and i have around 18-20 content on the blog. Now, we've managed to have blog on our main website which has www.mysite.com/blog extension. We did this so we could create more links on the website/ I am a little unsure how to move the blog now. Should we copy & paste the blog articles from old blog to new one and remove them from old blog? I am just not quite sure how would it effect the links. If i keep the old articles on the old blog and create new articles for the new one, it'll take me a while before i get them written. Any recommendation appreciated. Thanks
Link Building | | Rubix0 -
Multiple pages battling for same keyword
Hi, I have earlier had a post about this, but still I am in doubt. I posted: http://www.seomoz.org/q/page-not-being-indexed The keyword "betsafe" in that question has now "bounced" back and is now the page shown in SERPS for the search keyword. This is great, however I don't know why. By checking the URL in OSE i have discovered that the page has in-links from SEOmoz.org. Which comes from the above questions thread. Can it really be, that these 2 links from SEOmoz forum has done the difference? We appareantly have zero links from other sites to the URL, despite actually having them on another site. Now we are having trouble with keyword: "bet365" which should show page http://www.betxpert.com/bookmakere/bet365 but does not (on google.dk). I have optimized the page as far as I can stretch it without doing in in an unnatural way. Only thing left to do is bring down number of links. What is your advice? Should I simply try to link build for the URL with the keyword - and then it will beat our other pages which seem to steal the SERPS? -Rasmus
Link Building | | rasmusbang0 -
How can I Improve My Site Page Rank?
How can I improve my site page rank? We were a three now a two as of today. How can I get it back to three at least or more?
Link Building | | AppleCapitalGroup0