Multi language and multi target eCommerce site in EU
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Hi,
before I raised this question I red some other topics which were relevant to my question, however every topic had some slight difference between the various scenarios.
I run a webshop with .eu domain (notebookscreen.eu) which currently runs on 3 languages. We use geoIP to determine the user's location for the following reasons:
- language
- currency
- shipping fee
The site runs very slow during the tests, and most of the testers (including MOZ) fails since it has too many 302 redirects. We are rebuilding this part to fix this redirect and need some advice what is the best to optimise for multiple countries. As said in the title this is a shop mainly targeting EU countries, and next to the .eu domain we have 10 other country level TLD registration.
Currently we do subfolder stile. Would it be better to do subdomain per country or separate TLD for every country. Current option is the best for backlinks, I don't think second has any gains. Having dedicated TLDs can help to local SERP for every country, however we would need a lot of back-linking. Also if someone starts with the .eu page, a 3xx redirect is needed for the designated country. Different sites do it differently. Some don't care (Apple), some stay on one page and gives you local currency and shipping rates (eBay), or moves to different TLD (Amazon).
Is there any better way to determine someone's location other then GeoIP?
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You can make the links manual instead of 3xx and use a pop up like, "It looks like you're from [Country].. would you like to browse with those currency and shipping options enabled?" That way they have to click to enable it and then go to the folder via a static link.
For load times, there are several CDN options out there that could help speed that side of it up... Cheers!
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