Strange internal links and trying to improve PR ? - Please advise
-
Hi All,
I've been looking at the internal links on my eCommerce site to try and improve PR and get it as efficient as possible so link juice isnt getting wasted etc and I've come across some odd ones I would like some advice on
My website currently has between 125-146 links on every page (Sitemap approx 3500 pages). From what I read ,the ideal number of links is under 100 but can someone confirm is this is still the case ?..Is it a case of less is more , in terms of improving a page PR etc ? in terms of link juice strength etc so it's not getting diluted to unnecessary pages.
-
One of my links is a bad url ( my domain + phone number for reason) which currently goes to a 404 page ?. - Is this okay or do we need to track down the link and remove it. I don't want link juice getting wasted as it's on every page.
-
Another one of my links is my domain.name/# and another one with some characters after the # which both to the home page. Example www.domain.co.uk/# and www.domain.co.uk#abcde both go to homepage. Is this okay or am I potentially getting duplicate content as If I put these urls in , they go to my home page.
-
I have a link on every page which opens up outlook (email) on the contact us. Should this really be changed to a button with a contact us form opening up instead ?
-
I currently have 9 links on the bottom on every page i.e About it , delivery , hire terms,.contact us , trade accounts , privacy, sitemap. When I check , these pages seem to be my strongest pages in terms of PR. Is that because they are on every page?.. Should I look to reduce these links as they are accessible from the navigation menu apart from privacy and sitemap.
Any advice on this would be greatly appreciated ?
thanks
Pete
-
-
Many thanks Ryan,
I will look to do those things.
thanks
Pete
-
Hi Pete. I wouldn't attack this problem solely through PR measurements, rather I'd try to use as much usability data as I could as well; mainly, how are people interacting with your site? This can be done via Google Analytics, heat mapping and click tracking software like Crazy Egg or Optimizely, or using actual in-person user testing. (These and other tools here: http://www.conversion-rate-experts.com/understanding-your-visitors/) What you're trying to come up with is how much do those 150 links really help or hinder people. It could very well be that less is more.
-
Always try to fix 404s. A tool like Xenu Link Sleuth can help you locate it quickly.
-
The # character is recognized by search engines as an on-page anchor link and is not a concern. See: https://support.google.com/sites/answer/93718.
-
Email links are fine in either style. I wouldn't remove this one from a usability perspective, and you can try using other styles as well (feel free to nofollow it though).
4) You should keep the footer links as well for usability and trust, check within Analytics to see if you're getting much traffic to these pages. You might be surprised that one of them is doing well for search. Also make sure the design on these pages lends itself well to exploring other parts of your site.
Cheers!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which links to disavow?
I've got a new client that just fired their former SEO company, which was building spammy links like crazy! Using GSC and Majestic, I've identified 341 linking domains. I'm only a quarter of the way through the list, but it is clear that the overwhelming majority are from directories, article directories and comment spam. So far less than 20% are definitely links I want to keep. At what point do I keep directory links? I see one with a DA of 61 and a Moz spam score of 0. I realize this is a judgement call that will vary, but I'd love to hear some folks give DA and spam numbers. FWIW, the client's DA is 37.
Intermediate & Advanced SEO | | rich.owings0 -
Website gone from PR 2 to PR 0
Hi guys! We're looking at a site in the trade industry here in Australia and it appears that around the Panda/Penguin updates in September & October last year, they've had their Google PageRank wiped out back to zero. I know we shouldn't be focusing too much on PR these days, but can't help but wonder what's caused this. It's a local business website who aren't selling links etc. I'm thinking backlinks pointing at the site that were giving them a boost have been discounted, however, they still have quite a number of quality links coming into them. Would love to pick your brains! Regards.
Intermediate & Advanced SEO | | WCR0 -
How to improve my rankings?
Hi guys, I'm targeting a specific country NZ to start off with as my site is only new 3months old - whilst I'm trying to rank for various keywords such as - psychic readings, online psychic readings, love psychics, clairvoyant, astrology, tarot card readings etc I can see I'm slowly ranking around 18, 20,30,40 through my blog page, but nothing from the site. I know the site is content thin and were currently working on improving this, is there anything else you can suggest that perhaps I might need to be aware of? Or any tools I could use to go about getting information that could help put me ahead lol Thanks all!
Intermediate & Advanced SEO | | edward-may0 -
Links from new sites with no link juice
Hi Guys, Do backlinks from a bunch of new sites pass any value to our site? I've heard a lot from some "SEO experts" say that it is an effective link building strategy to build a bunch of new sites and link them to our main site. I highly doubt that... To me, a new site is a new site, which means it won't have any backlinks in the beginning (most likely), so a backlink from this site won't pass too much link juice. Right? In my humble opinion this is not a good strategy any more...if you build new sites for the sake of getting links. This is just wrong. But, if you do have some unique content and you want to share with others on that particular topic, then you can definitely create a blog and write content and start getting links. And over time, the domain authority will increase, then a backlink from this site will become more valuable? I am not a SEO expert myself, so I am eager to hear your thoughts. Thanks.
Intermediate & Advanced SEO | | witmartmarketing0 -
Links with Parameters
The links from the home page to some internal pages on my site have been coded in the following format by my tech guys: www.abc.com/tools/page.html?hpint_id=xyz If I specify within my Google Webmaster tools that the parameter ?hpint_id should be ignored and content for the user does not change, Will Google credit me for a link from the home page or am I losing something here. Many thanks in advance
Intermediate & Advanced SEO | | harmit360 -
Declining Organic Traffic despite PR, links and engagement
I have a client site that launched last June and rebranded this February 2012 as http://49thshelf.com The search traffic since Feb has been steadily declining despite some great campaigns to drive traffic and engagement. April down 40% vs. Mar May down 37% Jun down 51% Jul 16% We have a couple of challenges. The site is the only collection of Canadian-authored titles. It's like an Amazon of only Canadian titles. But it's not ecommerce, we direct traffic to other vendors like Amazon or the publisher to buy. We have 40,000 unique products on the site and the descriptions are primarily supplied by the publishers, which means it's the same content on the publisher site as Goodreads, Amazon and anyone else they share data with. Those big players like Amazon and Goodreads use user generated content to alter the descriptions but we don't have that level of activity on the site. Members create reading lists, the editorial staff curate collections on the homepage and there are interviews, blog posts and guest posts. No black hat SEO, no bad links that I can see. Great organic membership growth and interactions. Good activity from social media sites to the site. Good, trusted links from news sites and legit blogs. I don't know what to do to improve the organic traffic. July is the first month that we haven't seen 40-50% drops. Any advice is welcome, thank you!
Intermediate & Advanced SEO | | SoMisguided0 -
Best linking practice for international domains
SEOMoz team, I am wondering that in the days of Panda and Penguin SEOs have an opinion on how to best link between international domains for a web page property. Let's say you have brandname.DE (German site) brandname.FR (French site) brandname.CO.UK (British site) Right now we are linking form each site on the page to the other two language sites to make users aware of the translated version of the site which obviously make it a site wide link which seems to be lately disencouraged by Google. Did anyone out there have any ideas how to strategically interlink between international domains that represent language versions of a web site? /PP
Intermediate & Advanced SEO | | tomypro0 -
Sitewide blog link and Article links
Hi Guys I just wanted to give you all a heads up on something I adjusted recently that worked really well and wanted to ask for your own experiences on this. 1. We have a blog that adds regular content and within the blog we link from the keyword we are targeting. Standard stuff right ! We were struggling for movement on a keyword so I removed the links from the articles and added a link on the site wide blogroll. The link on the blogroll included the keyword but was a longer descriptive link. Low and behold we got a first page listing when the changed it.The change in ranking was made a few days later. I have always been given the impression that site wide isn't that great ? So explain this one . Of course there are many other factors etc 🙂 What are your experiences and thoughts on what happened here ?
Intermediate & Advanced SEO | | onlinemediadirect0