Menu Headings Local Search
-
Will my pages rank better in local city search if i have menus like "seo tips city" , "city google maps", "city electricians best online directories", .
So a Google searcher in x city looking for seo services for his electrician business types in G box "city electricians best online directories" would having this term in the menu help or is it waste of time to have it in menu?
thanks
-
thanks will use my city/area in navigation menu, to try and get higher rankings for my local business
-
Hi There!
So, local rankings are mainly based on the physical location of your business. Are you talking about a local business or are you maybe talking about a virtual directory? If the former, then it is important to use your city terms in your optimization, whether this is items in a navigation menu, wording in a URL, title tags or main body copy. But, if the latter, and the business is a directory without a physical location, then it will not be eligible to rank in the local results.
Please, feel free to provide further details if I'm not quite catching your meaning here. Glad to keep chatting!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is having two websites with the same NAP equal to the local search visibility issues?
My company works in two directions: printing and website design / development. I have one website for both printing and website development but it doesn’t have “printing” in domain name (velvdesign.com) I would like to rank higher for printing related keywords. Do you think I should have two separate websites, one for printing (velvprinting.com), another for website design /development (velvdesign.com)? If yes, am I going to get into NAP’s issue because my company has only one location? I can get the second phone number to improve local search visibility. Thank you very much in advance for your time!
Local Listings | | VELV0 -
Consistant citations for Local SEO
Hi Guys - Ive got a tricky question. I want to create correct and consistent citations for this business http://www.singlewellcarsales.co.uk/ However theres a twist, the website is called ‘Singlewell Car Sales Ltd’ but they also have a service centre called ‘Singlewell Service Centre Ltd’ so in theory two business names under one website. We want to treat them as two separate businesses when adding to local directories. We also want to create two local Google pages. Both divisions share the same website, and address but include a different telephone number and business name. I want to use Schema mark up on the website to reference both business names so that Google can make a link between the name and various local citations NAP. My main questions is, can you use Schema two mark up two business names under one website? or will Google get confused and regard it as duplicate or inconsistent citations? Many Thanks Jon Rayner
Local Listings | | NaughtyChilli0 -
How to handle Local SEO when two businesses merge
Hi, I have a landscaping client who is buying another company and merging the two companies together. I trying to figure what the best way to handle this type of situation is. Here are the specifics. Company A I've been working with him for a number of years, he has a really robust site with good content and with really good rankings. I've done a ton of citations, he's in good shape. His company has decent name recognition. Company B My client is buying Company B. Their site is really poor, no SEO done on site and no directory listing work. The company has great name recognition in the community and gets most clients through word of mouth. My client has decided to take Company B's name because its a more well known company. He is going to merge the companies, because he doesn't want to have 2 companies from a management standpoint. He plans to keep both physical locations open. So here are my questions. Do I keep both sites live for a period of time and put a message notifying people that "Company A is now Company B Name"? OR Do I transfer all the good content from Company A's site to Company B's site and do a 301 redirect of the URL. How should I handle the data aggregators and directory listings? I'm trying to keep all the great natural traffic that Company A gets to its site, start to build traffic around company B's location while following all of Google's policies. I could just start over and in the long-term they'd be fine, but I really love to find a strategy to avoid my client taking a big hit in organic traffic. Thanks in advance Mozzers!
Local Listings | | JohnWeb121 -
The Local Stack Rollout - A New Day In Local
Hey There, all my fellow Local SEOs! Yesterday morning, I was searching for a car wash and was really puzzled to see my search return snack pack-style results, given that I wasn't looking for a restaurant, hotel or an entertainment venue. Sure enough, what I had run into was the rollout of Google's latest local SERPs, which for the sake of clarity, let's call the Local Stack. This is happening in multiple countries and across thousands of keywords and your local clients (or your local business) are likely to be affected by it, so I thought I'd post a heads-up here. Good Reading: http://blumenthals.com/blog/2015/08/06/7-pack-becoming-3-pack-with-mobile-like-snak-pack-rollout/ http://blumenthals.com/blog/2015/08/07/thoughts-about-the-new-local-stack-display/comment-page-1/#comment-859275 http://www.localsearchforum.com/google-local-important/35481-goodbye-7-packs-only-3-packs-no-phone-address-all-local-results.html http://www.localsearchforum.com/google-local-important/35515-new-local-3-stack-local-pro-opinions-roundup-change-rocked-our-world.html That last one has a bunch more great links in it. In June, I wrote a post here on Moz itemizing my concerns about the Snack Pack and its impacts on the hospitality/entertainment industries. Now, these same concerns are coming to me local-search-wide, with the rollout of the Local Stack. My early days key points from looking at the new Local Stack: No phone numbers without clicking through to Local Finder, which I consider to be really poor usability, given the invention of the cell phone and the way we use it call businesses. No links to the Google+ Local page, meaning that consultants like ourselves may have a really hard time explaining the value of creating a Google listing when so few SERPs will now actually lead to that listing. 3 chances to rank when your city has dozens or even hundreds or businesses in a single industry seems next-to-impossible. It's not a good reflection of the diversity of the business scene in the real world. There aren't 3 Italian restaurants in San Francisco or 3 lawyers in Boston. There are scores of them. Google's Local Stack is a poor reflection of the real world, in my view, and makes every city look like a one horse town. On the other hand, the baldness of the Local Stack is making the 'more' link at the bottom of it really jump out at me, and if you click through, up to 20 businesses will show with the Local Finder. So, I'm a bit torn on this. Are the 4 businesses that just fell out of prominence with the removal of the 7 pack worse off or are 13 businesses now jumping for joy because they are in a sort of pack today that they weren't in 2 days ago? I guess this depends on how willing consumers are to click that 'more' link. Given the meagerness of the Local Stack, organic is likely a great deal more important now for every local business, but I'm concerned by SERPs I'm looking at which are mainly taken up by directories rather than any actual local business websites. So, those are some first thoughts from me and I would totally love to hear yours on this thread as you are trying to assess how you see this impacting your clients or your business. It's definitely a new day in Local!
Local Listings | | MiriamEllis4 -
What is personalisation when it comes to local search?
Hi Everyone. This may be a silly question but I was reviewing the 2014 Local Search Ranking Factors article produce by MOZ:
Local Listings | | coolhandluc
https://moz.com/local-search-ranking-factors
I am unsure about the reference to "personalisation" which seems to account for 8.4% of the overall weight. Everything else is pretty clear as there is a quick description and examples for each topic but not for personalisation. Does anyone know what it includes?0 -
Rankings on Google local search
Hi, I have been experiencing different rankings while searching with Google local site such as on: google.com.mt > English interface google.com.mt > native language interface but still searching in English. The search phrase is always in English. Also in both occasions the SERPs would contain English listings. There would be no Local/Map listings that affect results order. What is the solution to increase visibility on both English interface and native language interface? Thanks! Conrad
Local Listings | | conalt0 -
'People Also Searched for' appears on some but not all local businesses, why? (Google Local Knowledge Panel)
I have a client who does not want the 'People Also Searched for' section on the Google Local Knowledge Panel to appear. I informed her that this is a standard part of the search presentation and that we cannot change. She then pointed out that the 'People also searched for' does not appear on her competitors' Google Local Knowledge Panels. (See the attachment for comparison) This raises a couple of questions: Why are the local businesses different? Can I change the content of her panel? I would appreciate any feedback. google-local.jpg
Local Listings | | sirgeorge0 -
Why there is sometimes A-1 in Local result title?
Here is an exemple: https://plus.google.com/local/Montréal, QC/s/a-1?hl=fr Is this a legacy from Yellow Pages? A way to be first in the paper edition or it's something else?
Local Listings | | TVFreak0