Facebook: reaching audience who have liked / shared my content

[Valdo2222]

Hi,

I am new to social, so the question might be a bit beginner. If I put a like / share / recommend button on my site, or maybe a comment box, how can I reach audiences at a later time, who have interacted with my plugins (liked/shared/commented)?

Paid ads would be one solution, but for now I am interested in organic (free) targeting. So if people who share my content do not become fans at the same time, how can I engage them in new updates about my page?

Thanks for thoughts.

[EricaMcGillivray]

Depending on the individual's Facebook profile security settings and their own engagement reach, if they like a page -- not your Facebook page -- it will show in their friends feed, but it's likely not going to be a crazy amount of promotion.

[SanjidaKazi]

It's impossible to reach out to multiple people who specifically just liked a post/picture. The best thing to do is remind FB users to Like the page NOT JUST the post. It may seem like begging or unsavoury and "spammy" looking but it works.

"Don't forget to LIKE OUR PAGE for more like this" would do fine.

[eglove]

Sorry, but likes on a page don't mean much. Facebook isn't an RSS feed, it's a social platform, updates won't always show up on people's walls. There's a viral/discussion curation factor there and it's hard to tell what will show up and what won't. "Likes" are the new "view counters" people put on the bottom of their pages in the 90's. They don't mean a thing.

[Valdo2222]

Thanks Highland,

Actually my biggest concern is if I can reach people who like my post, not my page. Can I build on people who like a post or are they a one time "resource" for spreading the word about that one actual post?

[eglove]

One strategy is to use Facebook as your page, like other, related or interesting pages and interact with them as your page.

Use Facebook as Page: http://i.imgur.com/C5i9swe.png
From there search for pages and groups, go to "Home" to see updates from others: http://i.imgur.com/JITjrv4.png

Otherwise, keep updating, asking people to like, and interacting with anyone who shows up.

[Highland]

If you've gotten them to like your page then anytime you post something on FB, that will show up in their feed (and this costs you nothing). Unfortunately FB came up with this long after the "Like" mechanism so they couldn't name it something less confusing, like Twitter's Follow option even though it works the same way. Liking a post is liking a post. Liking a page is to follow their feed (unless you edit your feed).

Paying for ads on FB means that, quite often, what other people in your orbit on FB like will influence what ads you see. So I'll see a Paid news feed item that notes that "Friend A, Friend B, and Friend C Like Brand X". And that's how FB extends your reach. Ads will also appear in your target demographic feeds as well (whether or not their friends have liked it), but that social element is smart because tying it to social activity increases responses.

Using FB for product comments is also another way to engage people socially.