Adwords in google analytic Transaction showing more than actual adwords

[devdan]

Hello Experts,

Compared to my google adwords account , transaction showing more in adwords for google analytic. May i know where i am going wrong?

Thanks!

Dev

[iSTORM-New-Media]

One more point to add here:

If you are looking at "Total Conversion Value" instead of specifically "Transaction Value", you could have other goals set up with some value tied to them.

For instance, you could have a lead page goal setup with a value of 1. Whenever an AdWords users hits that lead page, the Total Conversion Value is going to go up by 1. '

You can review all your conversions you are tracking in your account in the Tools tab under Conversions.

[MonicaOConnor]

Alick has some good points, but I would also point out that depending on where you are accessing data in Analytics you might be picking up information for your Bing PPC account as well, assuming you have a Bing PPC account.

Do you have conversion tracking set up in AdWords? Are you tracking calls and clicks as conversions or are you only tracking revenue?

[Alick300]

Hi Dev,

You are not going wrong any where. AdWords & analytics track data differently .Please read below two points your doubt will clear. I hope it helps you.

1. Different attribution models: AdWords will give attribution to AdWords click during the set conversion window irrespective of other sources which may be involved during conversion. Analytics by default will attribute goal completion to last non direct source. For example User clicks on your ad on 1^st January >> visits website and exits >> he visits website again via referral link on 5^th of January and converts. AdWords will attribute conversion to AdWords click and Analytics will attribute goal completion to referral.
2. Different Attribution for conversion date: AdWords attributes the conversion to click date while Analytics attributes goal completion to actual conversion date. For example User clicks on your ad on 1^st January >> visits website and exits >> he visits website again via referral link on 5^th of January and converts. AdWords will show conversion for 1^st January and Analytics will show Conversion for 5^th January

To know more on this please visit below URL

https://support.google.com/analytics/answer/2679221?hl=en

Thanks