Metrics to determine the quality of a link?
-
I found this very useful post on SEOMoz http://www.seomoz.org/blog/525600-metrics-how-do-you-measure-measure-a-link, but its a bit dated.
Also, it doesn't really help in terms of applying exact metrics to measure the quality of a link. Does anyone have any other suggestions to help automate / determine the quality of a link?
-
Obviously you can look at PageRank, Domain Authority, and a slew of other factors, but I don't think there will ever be an exact metric to determine the value of a link.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do you still loose 15% of value of inbound links when you redirect your site from http to https (so all inbound links to http are being redirected to https version)?
I know when you redesign your on website, you loose about 15% internally due to the 301 redirects (see moz article: https://moz.com/blog/accidental-seo-tests-how-301-redirects-are-likely-impacting-your-brand), but I'm wondering if that also applies to value of inbound links when you redirect your http://www.sitename.com to https://www.sitename.com. I appreciate your help!
Technical SEO | | JBMediaGroup0 -
Multiple Common Page Links
Hi everyone - I've taken over SEO for a site recently. In many cases, the reasons why something was done were not well documented. One of these is that on some pages, there are lists of selections. Each selection takes the user to a particular page. On the list page, there is often a link from an image, a name, and a couple of others. Each page often has 30 items with 4 links each. For some reason, the 4th of these internal links were no-followed. When I run this site through several different site evaluation tools, they are all troubled with the number of no-follow links on the site. (These instances from above add up to a 5 figure number). From a user perspective, I totally get why there is a link where each of these links exist. If I wanted to click on the image or the name or some other attribute, that totally makes sense. Its my understanding that Google / Bing are only going to consider the 1st instance. If this creates excessive links, wouldn't you want 3 of the 4 links in each set no-followed? If its only excessive unique links that really matter, then why would any be nofollowed.
Technical SEO | | APFM0 -
Maintaining link value during site downtime
We are nearly finished rebuilding a client website, but they want to have a "dark launch" period for 4 days prior to the public site launch. During that 4-day period, we will be converting their server, so they want to take down the old site and instead send users a "coming soon" message. Although we have the old site pages set up to 301 for the public launch, I'm concerned that this dark period is going to hurt the link value on the old site pages. During this 4-day period, should we be setting a 503 status code on the old site that automatically serves the "coming soon" message? Or, should all old site pages be temporarily redirected to the "coming soon" landing page? Any other recommendations are appreciated as well.
Technical SEO | | AHartman2 -
So many internal links to the same page
Hey guyz,
Technical SEO | | atakala
I'm working with a client that has a page which has many internal links to the same page .
Let me illustrate it.
So as you can see I have a page which is called in the image "page" :D.
As you can see, the **page **has many links to the solutions.htmls' anchor links which mean they are basically the same page ( solutions.html)
Is it going to be a problem for us to do that ?
And is there anyway to handle this problem?
Thank you for you patience. And sorry for my bad english 😄 4deRc1W.png0 -
Links below linking (not sitelinks)
Hi All, Please can you let me know the name and / or point me at an article / blog / directory on how best to achieve additional links under a search engine listing (I don't mean site links) e.g. I do a search for 'home insurance' on Google.co.uk and under the listing for Compare the Market it has - home insurance, building insurance and landlords insurance. Thanks for your help!
Technical SEO | | Joseph-Vodafone0 -
Internal Link Analysis Tool
I want to get a better handle on what internal link text (and co-occurance if possible) my site currently has. We have a lot of old blog articles that provide link juice back to the main site, but with thousands of pages, we never kept track of when we internally link to a page. Are there any tools that will provide an analysis of this? OpenSiteExplorer seems like a very tedious way to do it and it didn't appear to be 100% accurate. Also, are there any tools that will provide analysis and recommendations based on keywords targeted?
Technical SEO | | TheDude0 -
No-follow links on advertising pages
Hi I run a job board that enables employers to post job vacancies and information about their organisations. These are 'paid for' pages (advertising) on our site. These link out to their own websites. My question is, would it be better for these links out to their sites to be no-follow? From my site's perspective, I cannot necessarily dictate the quality of their websites (although the majority are leading firms) as I would in article and feature content, where we do happily link out and refer to other quality sites with information that gives readers further information. I know that many large job boards do this where they run listings of feeds from other sites, but should we also do this at the page level where the link out is effectively paid for. What would be the pros and cons if I do or if I don't use no-follow? I hope this makes sense and look forward to some replies. Many thanks
Technical SEO | | CelestialChook0 -
Too many links on your blog?
In all of my campaigns, I have a lot of URLs with too many links on the page (defined loosely as around or over 100 links per page); these links are virtually all found on blog pages. The link count shoots up quickly when you start using things like tag clouds, showing all the tags/categories a post is in, in addition to all the cross linking thats typical of blog posts. My question is: Does this matter? Do you work to get blog pages down under that 100 link limit, or just assume most blogs are like this and move along? If you think it does matter, what strategies have you used to cut down the number of links while still keeping popular elements like tag clouds?
Technical SEO | | AdoptionHelp0