Service Area Landing Page Q&A
-
Good Morning,
I was wondering if some one could help me out with some questions I have regarding how to make my service area landing pages rank better. A majority of them are on position 11 right now, and I feel like there might be a few minor things I might need to do to make them rank better.
1.) Meta Description -
If I'm writing a meta description should I use an exact match for the keyword?
Something like "Hire us to do your dry cleaning in Topeka, Kansas today."
Or would I write "Topeka Kansas is in luck. We offer the best dry cleaning around" (I know this stinks from a call to action perspective, but it's the best example I could come up with off the top of my head).
2.) File Name -
Would I make the name "topeka-kansas.html" or would I make it "dry-cleaning-topeka-kansas.html"
3.) H1 -
should this be exactly the same as the title, or at least very close to it?
4.) Youtube Video -
Would putting a youtube video on the page act as a relevancy signal to Google?
5.) Images -
How many images would help on a landing page?
Does having original images help more?
6.) Length of Page -
Does the length of the page word wise help at all?
7.) Anything else -
What other tweaks can I make to a landing page to boost its rankings?
Thanks!
Charles -
Don't forget the importance of mobile when it comes to local landing pages!
-
Also you can obtain useful info for local SEO in http://www.whitespark.ca/blog or the local section in moz.com (http://moz.com/blog/category/local-seo).
-
Hey Charles
I would recommend reading the following resources:
On-Page Factors (Moz)
Meta Descriptions (Moz)
YouTube Ranking Factors (Moz)
SearchMetrics Ranking Factors Study 2014 (Moz & SearchMetrics)
Google My Business (Google)
Verify a local business on Google (Google)Reason being, you're kind of asking broad and loaded questions (and that's totally fine!), and you're going to get so much more out of the above information than getting direction on one off questions. All of the above have great information and will help you moving forward. If you have any questions or comments, let me know! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page dropped after backlink
This is a bit of a odd one... I put two new pages on to my website. And built one backlink to each page (each from separate domains). The pages and backlinks have indexed quite quickly. The odd thing is that one of my pages has dropped significantly in ranking but the other has boosted significantly in ranking! The 1st page has come to page 1 of google, the other pages dropped to page 3 of google. Prior to building the links the ranks was stable. Any ideas?
Intermediate & Advanced SEO | | seoman100 -
301 Redirect to Home Page or Sub-Page?
What do you think about 301 redirect of good expired domain to a sub-page instead of the home page? I'm doing this so I don't hurt my brand name. Let me know your thoughts please. Thank you
Intermediate & Advanced SEO | | JuanWork0 -
Menu interlinking Pages
Hello, I have my most important pages in my menu. Those pages are present on all my pages because they are on the menu. Are those pages considered to be linking between each other because they are in the menu or should I create links between those pages in my text if I want them to link with each other ?
Intermediate & Advanced SEO | | seoanalytics0 -
What is the easiest way to make AMP pages with Wordpress?
Hi Mozzers! I really want to start created AMP pages for my clients sites, but have found a lot of trouble with the top plugins. One was extremely confusing and the other most popular option for a free plugin was super basic and had virtually no customization options. What's the best way to create these for a non developer? Thanks, Ricky
Intermediate & Advanced SEO | | RickyShockley0 -
Redirects & Authority when Updating Product Pages
Hi Quick question on SEO & product pages. We're changing suppliers, so discontinuing their range, adding new - but the products will be very similar - almost identical in some cases. I don't want to lose authority built up from current product pages, the only way to reuse these pages is to reuse SKUs - which we can't do. If I am redirecting these pages to new products which are similar, I know page authority will be passed - so is this the best option? Our links on the website will actually point to the final URL, rather than going through a redirect - if this is the case will it still pass authority? Thank you Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Ecommerce category pages & improving rankings
Hi Moz 🙂 I work on an ecommerce site & am getting stuck with how to improve rankings on category pages. I have a competitor who writes loads of content for their category pages under tabs & they perform very well. The content isn't particularly helpful, more about their range and what they offer. I have tested adding similar content under a tab to some of our category pages - with some performing well & others not as well. I know this isn't ideal, and I'd like some help with an alternative. Does anyone have tips on improving rankings on category pages? I don't have much control on the layout, this is controlled by our parent company which restricts us. I am researching writing user guides, but these will be on other pages not directly on the category page & the way we have to add them is a lot of manual work for our webmaster, so I can't get them up as quickly as I'd like. I have seen REI have a small bit of content at the top of their pages that link to guides e.g - https://www.rei.com/c/static-and-rescue-ropes But obviously their domain authority is so high already, that they don't need as much help as me 🙂 At the moment I have some new Chair pages I need to rank, these are competitive and any ideas would be great 🙂 Here are some examples: http://www.key.co.uk/en/key/ergonomic-office-chairs http://www.key.co.uk/en/key/executive-office-chairs Thank you!
Intermediate & Advanced SEO | | BeckyKey0 -
Which is more valuable in a landing page, content or functionality?
I have two possible landing pages to focus off page links and paid ad links to, one page has space for content but basically only serves as a springboard to a map view style listing page. The idea is to use this page full of good content to build search engine value. The map view page is the most functional and is what visitors would ultimately be seeking, but has no real room for content. Are these content landing pages useful? Would it be better to focus on user functionality even though there is no space for content, and would search engines naturally apply for value to these pages? Are these landing pages necessary? The url's in question are http://www.rentcollegepads.com/marquette/search and http://www.rentcollegepads.com/marquette Thanks guys!
Intermediate & Advanced SEO | | Dom4410 -
Page Indexed but not Cached
A section of pages on my site are indexed (I know because they appear in SERPs if I copy and paste a sentence from the content), however according to the text-only cached version of the page they are not being read by Google.Why are they indexed event hough it seems like Google is not reading them..... or is Google in fact reading this text even though it seems like they should not be?Thanks for your assistance.
Intermediate & Advanced SEO | | theLotter0