Does having no content on a mobile page have effect on the ranking.
-
We are about to go live with a mobile version of our webshop, mobile users will be shown an alternative version of the desktop page.
At the moment we have little to no content on the mobile pages; how will this effect our ranking?
(desktop and mobile page have the same URL and meta, only the "body" is different)
-
Hi there
Simply put - get content on your mobile site or make your site responsive. There's no hope in ranking if there is nothing there.
Resources:
Mobile Optimization (Moz)
Succeeding With Mobile Content (SEJ)
Mobile SEO (Moz)
How to Create a Mobilte-First Content Marketing Strategy (CMI)
5 Ways to Publish Content on Mobile and Grow Your Brand (CMI)Hope this helps! Good luck!
-
Without more information it's hard to say. It sounds like you have a responsive design which crowds some of the data off the page. That's normal.
What you need to be careful of is that the core data can still be accessed in some fashion. Removing some larger images is fine but removing text to where it can no longer be found is not. Google now crawls your site like a mobile user would see it. Make certain the user experience doesn't suffer. If it does, I'd say you're better off without mobile at all.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Desktop Ranking Disappeared After URL Change; Mobile Ranking Improved
A client's developer moved a site onto a new (WordPress) CMS, where the only change was URLs - the front end code stayed the same. The site is 10+ years old and previously had fantastic rankings (#1-4) with inner pages for some relatively generic search phrases (eg 10,000 searches / month in the UK, per Keyword Planner). Now, on Desktop searches the site isn't appearing anywhere in the 300+ results for a key search phrase, where it used to rank between #2-4; however over the last 3 weeks on Mobile the site ranks better than before, even though the site isn't at all mobile-friendly (it's over 10 years old). During the move, there were some errors by their developer: mistakenly left in a sitewide rel=canonical tag referring to the homepage 3-4 301s before finally reaching new URLs a lot of 301s missed (250+ crawl errors appeared in Search Console) page content differentiation by parameter, instead of individual URLs For example, the page that used to rank for the targeted phrase, this left 4 different URLs indexed, with the same content. To tackle this, we have so far: put in correct rel=canonical tags set up Search Console to recognise URL parameter as differentiating content fixed all crawl errors appearing in Search Console added a link direct to the problem page, direct from the homepage stopped duplicate content being indexed (including for the page in question) ensured the page load speed is still good (< 0.75s) Ranking for Desktop over Mobile would make sense, but not Mobile over Desktop! I'd really appreciate any advice on how to tackle this. Thanks!
Technical SEO | | magicdust0 -
Hey guys, for some reason my homepage has gone down in rankings though other pages on my site have not.
This is not something I have ever seen before. The site is still indexed if I search for it directly, but not in top 100 rankings for keywords even though sub-pages are ranking for the given keyword. Changes I have made recently include site transfer to wordpress, force redirect http to https removal of www by redirect and adding new property instance in Google Search Console. I have checked htaccess file and sitemap and all seem fine. ideas? Site: https://dublinSEO.co
Technical SEO | | HappyApple840 -
Lower Level Pages Being Ranked for Key Terms
Good Afternoon We've been having problems with a site for a little while now. It had a penalty (partial link) a few years ago and never really recovered back to it's full potential despite the fact that the penalty was eventually removed and we've since changed the domain completely as well as moving over to https and left behind / disavowed bad links. In the Moz ranking stats now, I'm seeing that some of our lower level pages are ranking for core terms and the erratic nature of the ranking graph seems to indicate that Google is confused and not knowing what page to pull. For example, the top level page would be Hotel in Spain but the page that is ranking for that term is one of the individual hotel information (lower level) pages lets say the Holiday Inn . The lower level page has info on the individual property but also makes reference to it being a "Cheap Hotel In Spain" My suggestion to resolve the problem is to scale back the references to the top level terms on the hotel pages and reintroduce breadcrumb links to help Google follow the structure of the site again Does this sound reasonable or would anyone be able to suggest anything else to try?
Technical SEO | | Ham19790 -
Woocommerce Duplicate Page Content Issue
Hi, I'm receiving a duplicate content error. It says that this url: https://kidsinministry.org/childrens-ministry-curriculum/?option=com_content&task=view&id=20&Itemid=41 is a duplicate of this: http://kidsinministry.org/childrens-ministry-curriculum I'm using wordpress, woocommerce, and not really sure how to even address this. I tried adding this to .htaccess but it didn't redirect the url: 301 Redirects Redirect 301 https://kidsinministry.org/childrens-ministry-curriculum/?option=com_content&task=view&id=20&Itemid=41 http://kidsinministry.org/childrens-ministry-curriculum/ Anyone have any ideas? Thanks!
Technical SEO | | a_toohill0 -
Mobile site not ranking
Hello, I have a m.site.com version of my original site. It is about 1/10 the size, and no matter what I do-I can't get the site to rank. I've added more pages and specified canonical etc etc. Should I add as many pages as my larger site has? Are there specific places I should be submitting this version beyond the typical? I am at a loss, so any help would be greatly appreciated! Thanks! L
Technical SEO | | lfrazer1 -
Pages with Duplicate Page Content Crawl Diagnostics
I have Pages with Duplicate Page Content in my Crawl Diagnostics Tell Me How Can I solve it Or Suggest Me Some Helpful Tools. Thanks
Technical SEO | | nomyhot0 -
Similar Content vs Duplicate Content
We have articles written for how to setup pop3 and imap. The topics are technically different but the settings within those are very similar and thus the inital content was similar. SEOMoz reports these pages as duplicate content. It's not optimal for our users to have them merged into one page. What is the best way to handle similar content, while not getting tagged for duplicate content?
Technical SEO | | Izoox0 -
Snippets on every page considered duplicate content?
If I create a page that pulls a 10 snippets of information from various external site, would that content be considered duplicate content? If I link to the source, would it be recommended to use a "nofollow" tag?
Technical SEO | | nicole.healthline0