How best to roll out updated website to new responsive layout
-
We are having an issue about when to upload newly converted pages to website.
By going responsive we are basically going with a new layout, different look entirely.
I think it's best to wait until every page in the site has been transferred over to the new layout. Partially because some urls are being updated too, and the look is different enough that it may look like half the site got hi-jacked.
My partner thinks rolling out/uploading each page as it is complete is the way to go.
Need input on pros and cons of either method.
-
Good advice.
Still think mobilegeddon is going to hit big and soon.
Glad for this brief transition before Google makes good on their promise.
We are working on quotes for other companies that don't understand the possible repercussions of upgrading to responsive site, even though their business is already impacted by refusal to use and work with the tools Google supplies to optimize their site.
Thanks
-
Appreciate your feedback.
Working at a fast clip to get entire site launched by 5.21
Prefer working assembly line vs. section by section or page by page.
Noticing a slight downturn from Google, just enough to keep me motivated.
The majority of the competition in our niche still needs to go responsive, but no longer looking back to see if they are catching up.
Best
-
In fact, it would be really strange for users to use a site on which design changes from one page to another. Thinking about crawling bots, having a different menu structure could lead to a misinterpretation of what is happening on the site.
I would focus on keeping the same URLs after the website redesign, and make sure to create proper redirections if any site has to change.
Also, it is easier to put into production the whole site at once and avoid testing small change after small change. So, as mobilegeddon hasn't been so impressive as everybody thought, I think your position is more correct than your partner's.
-
Hi,
If you would have asked this question before April 21st I would have said to publish the responsive pages the moment they were ready, even if the remaining pages are having a different design.
At this point, it seems that the impact of Mobilegeddon is quite limited, so if you can finish the complete site in a couple of weeks, I would rather go for the better user experience and present the full site with the new design.
If in the next days the mobile update would have serious impact on search results, you can always decide to publish the pages which are already responsive.
Keep an eye on this post - https://moz.com/blog/day-after-mobilegeddon - if the update really starts having an big impact, you'll read it there. (or follow Moz / Searchengineland / Searchenginewatch / ... on twitter & you'll be to first to know)
rgds,
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best SEO Structure For E-Commerce With Products Using Multiple Categories
Hi all, I am in the process of re-structuring my e-commerce website for better SEO and user experience. I have done some keyword research and would like some advice on how best to structure my site around those keywords. For example, my site (All Things Nature) sells a brand of wooden sculptures (Woodsculp) and I would like to rank for keywords related to that brand, the brand by animal, the brand by collection and the brand by release date.
Content Development | | nb2e4fg
Examples of keywords could be: Brand by Animal: Woodsculp Dogs, Woodsculp Cats, Woodsculp Elephants
Brand by Collection: Woodsculp Pets, Woodsculp Safari
Brand by Release Date: Woodsculp Christmas 2023, Woodsculp Summer 2022 I would create each of these keywords as a category so that they can be found by a search engine and by users. I would then structure as follows: All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Pets
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Christmas 2023
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Summer 2022 The only problem with this structure is it would take more than 3 clicks (4) for the user to reach a product. How critical is this for good SEO and user experience? Would I be better off getting rid of the ‘Woodsculp by Animal’, ‘Woodsculp by Collection’ and ‘Woodsculp by Release Date’ categories? Structure would look as follows: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp Christmas 2023 The only thing with this is there would be a lot of categories under the brand name which might make it more difficult for search engines and users to logically follow. Would I be better off getting rid of the brand category and replace them with the keyword categories? Structure would look as follows: All Things Nature -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp by Release Date -> Woodsculp Christmas 2023 This would organise things more logically but I would then lose the brand category (and the potential of the brand keyword ranking?) Would I be better off choosing one main keyword to use as a category and then use tags for the other categories? Categories: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants Tags: Woodsculp Safari
Woodsculp Christmas 2023 The next issue I have is that I have products which could fall under several different categories. A product called Elijah Elephant, for example could fall under Woodsculp Elephants, Woodsculp Safari and Woodsculp Summer 2022. In previous e-commerce sites I have never assigned multiple categories to one product (I instead have used tags). Is it good practice to organise products under multiple categories for an e-commerce site? Thanks in advance for any help and advice.0 -
Why should I avoid publishing off-topic content on my website?
As a fun project, my team wanted to build a mini-food blog based off the lunches we make here at our office -- but we're a software company and, topically, our product has nothing to do with food. Therefore, I suggested that we not publish this content on our website + create a Medium publication instead (this would also help us avoid the headache of creating an entirely new section of our website / potential 404 issues from non-technical editors / etc.) However, I struggled to articulate _why _it's a best practice to only publish relevant content on your website. Is it to help search engines understand what your website is about as an entity? Spam signals?
Content Development | | AsanaOps0 -
Do you think its better to have a published date AND a last updated date ? Does google even look if you updated but left the published date old
Do you think its better to have a published date AND a last updated date on Posts ? Does google even look if you updated but left the published date old I was thinking of adding a "last updated" field to my articles. But is it worth it? or should I just keep it uncluttered and leave only the last published date? I would think that Google would not notice if I updated a last updated meta field since their is a published date field already.
Content Development | | ianizaguirre1 -
Should I put the date on a new content page to show users when it was written or updated?
I've been asked this question at work and not certain of the answer. Personally if I see an 'old' date in a meta description on Google I often scan for more recent articles. In other words it can act as a deterrent. We are a very big social networking site with a large content section. For some of our content the date might be relevant, such as legal information, but often it isn't. Are there any SEO factors in dating content?
Content Development | | CecilyP0 -
Is my new page to busy please advise
hi i am testing a page which i am working on at the moment, have some image problems which i am sorting out. what i would like to know if you feel this page is to busy or if this page looks ok. I would also like to know if this page would tempt you to click on other articles or if you would just go off this page once you have read the story. here is the page http://www.in2town.co.uk/news/celebrity-showbiz-news/fans-angry-over-x-factor-judge-nicole-scherzinger any help would be great
Content Development | | ClaireH-1848860 -
What's the best blogging platform?
I've always used Wordpress without really giving it much thought, but I'm open to trying out a different platform for a new blog. Can anyone give me some advantages or reasons to move to a different platform? Thanks!
Content Development | | PeterAlexLeigh0 -
My WebSite has two sections with overlapping, or redundant articles on the same topics. Google is only listing one or the other article in Search Results. What should I do to have both pages (similiar but unique content ) to be listed?
My Web Site has two sections with overlapping, or redundant articles on the same topics. Google is only listing one or the other article in Search Results. What should I do to have both pages (similar but unique content ) to be listed? Example: http://www.womenshealthcaretopics.com/pregnancy_week_12.htm http://www.womenshealthcaretopics.com/pregnancy_12_weeks.html
Content Development | | docjamesmd0 -
My Blog pages are out ranking my main website
My blog was on wordpress.com for over 18mnths and I have just moved it to my domain - rankings are charging as a result - up and down! My current concern is my google.co.uk search position for garden art - my home page http://www.gardenbeet.com has been number 2 for over 12 mnths - now my blog is number 2 http://www.gardenbeet.com/garden_design_blog/garden-art/ this is not the best landing page to generate sales from my shop - any suggestions?
Content Development | | GardenBeet0