Use a language extension or a keyword as an extension?

[WeAreDigital_BE]

If it's technically necessary to add an extension to a domain URL... Should I use brand.nl/nl or should I use brand.nl/keyword as the homepage?

In my opinion it's better to use the language extension as it is much easier for other websites to link to. The client could make a separate page with content about the keyword. I also think it's much more difficult for direct traffic to access the website with this long URL. Any other thoughts?

[WeAreDigital_BE]

Hi Patrick,

That's the problem. I advised them to not use any extensions. This makes no sense in Holland as they only speak one language over there. The agency responsible for the creation and the maintenance of the website says it is technically not possible to set up the website in Holland without an extra extension. I'm not that technical. What if there is no other way? Or is it not possible that there is no other way?

Thank you so much for your help!

[PatrickDelehanty]

Hi there

You don't have to add an extension, especially for the homepage. If you are trying to reach a certain country or language, you have options.

For instance:
Country-Targeting (Google)
Geo-Targeting (Bing)
Hreflang Attributes (Google)
Language Tags (Bing)

I would look into these before adding any extensions. They seem pretty unnecessary in my opinion, especially for a homepage.

Here's more information on international SEO, as well as a checklist.

Hope this helps! Good luck!