Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword Themes - What's in a theme?
-
I recently read the Moz guide for "How To Rank - 25 Step SEO Master Blue Print" and had a question on keyword themes.
What is considered a theme? Is there a recommended number of keywords in a theme?
For example, if my site is for listing and selling cars, would the following terms fit within the same "car" theme or should the terms be broken out by "cars general" / "car locations" / "car types"?
- Cars
- Cars for sale in new york
- Ford Explorer for sale
-
Turns out I wrote a post that expanded on this idea of keyword themes: https://moz.com/blog/keywords-to-concepts
Hope that helps! Best of luck with your SEO.
-
You can try using Google Adwords Keyword Planner to help you with this. [Keyword Planner > Find New Keywords > Search for new keywords using a phrase, website or category]
Click on that, fill out the form using (for example) "selling cars" for your product or service and drilling down to cars and trucks for product category [you can skip the landing page part] and you will get a lovely list, by relevance, of Ad groups each of which contains closely related keywords. See which ones seem appropriate to you--refine your seed term as needed and repeat.
[You need to have an Adwords account for this, but there is no cost to set one up.]
-
Cyrus explains this in a little more details here:
If your topic is the football, you’ll find it hard to rank for “Super Bowl,” but slightly easier to rank for “Super Bowl 2014” - and easier yet to rank for “Best Super Bowl Recipes of 2014.”
Apply that to cars...
If your topic is cars, you’ll find it hard to rank for “Chevrolet Cars” but slightly easier to rank for “Chevrolet Cars 2015” - and easier yet to rank for “Upcoming Chevrolet Car Deals for 2015”
And...
It’s much easier, and much more profitable, to rank for 100s or even 1,000s of long tail keywords with the same piece of content.
Pay close attention to this...
The biggest mistakes people make with keyword research are:
- Choosing keywords that are too broad
- Keywords with too much competition
- Keywords without enough traffic
- Keywords that don’t convert
- Trying to rank for one keyword at a time
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking for keywords in multiple zip codes
Hello, We are trying to rank for keywords locally. We are on the edge of four zip codes in our area and are competing with businesses in those zip codes. Should we track each keyword separately for each zip code, or just one zip code we're in?
Keyword Research | | ifixcars0 -
Long tail keyword research
Hi guys, what is the best practice to find the long tail keywords, like Google Instant Suggestion, people also search, or moz keyword explorer I have experienced a lot in MOZ pro Keyword Planner, but now I want to know easiest way to find long tail keywords for my website olehana Makeup, still I'm using just 3 keyword that I already ranked in Google SERP top 3 positions now I also want that some long tail keywords also gets ranked.
Keyword Research | | daimon670 -
A Solution to Keywords Being Grouped in Google Keyword Planner
Hi guys, I am trying to get search traffic for a list of keywords which I put together a few years ago for one of my clients, this was before Google made changes to their Keyword Planner. When I am adding the list into Google Keyword Planner it is "grouping" a number of the keywords/phrases together, and therefore removing 13 of the keywords from the original list of 59 keywords. Is there a way around this so I can get search volume for the original list, and not the cut down one? I am specifically using Google Keyword Planner as I want to get search volume for a number of specific locations in the UK. Any comments/feedback is greatly appreciated. Thanks in advance! Jack. I19Op
Keyword Research | | ChemistryMarketing1 -
What travel keywords to choose? 'flight' or 'airplane ticket'?
I did some keyword research in order to do some onsite optimization on a travel industry-related website. I found 2 kinds of relevant keywords: 'flight'-related keywords (e.g.: flight chicago dallas) 'airplane ticket'-related keywords (e.g.: airplane ticket chicago dallas) Competition is the same on both but the first ones have more volume. So I'm really tempted to go with the 'flight'-related keywords. However the 'airplane ticket'-related keywords also have an interested volume so how should I do my onsite optimization. So each one of this solution do you think is the best: creating one page targeting the 'flight' and 'airplane tickets'-related keywords knowing isn't a good practice targeting two different keywords ? creating two different pages (one targeting 'flight' and the other one targeting 'airplane tickets') but it isn't very relevant for visitors since both pages are proposing the same offer? also it might have some duplicate content issue. creating one page targeting 'flight' and forget about 'airplane tickets' and missing some opportunities ? creating one page targeting 'flight' and adding some 'airplane tickets' keywords in content and hoping to get some 'airplane tickets' keywords traffic ? Thank you in advance for your feedback and sharing your experience in the same kind of issue.
Keyword Research | | patricksiki0 -
Longtail keyword definition seems fuzzy?
So we all know about longtail keyword vs. short tail. However, it seems that the definition is a bit inconsistant. Some people say longtail keywords are keywords that get very low amounts of traffic, others that they are key phrases with 2 or more words. And others add to this that they have high conversion rate but describe specific features, product, service, model # etc. In an ideal model I suppose all of these things would be true. As keyword length increases, traffic tends to decrease, keyword is more specific pointing at features, model#, specific product etc and therefore the conversion rate is a bit higher as well. However, the data isn't a perfect curve. I will see keywords that get 18,000 searches but have 4 words. And then I will see single word key phrases that get <10 -20 searches a month. What am I to consider these? Its like they fit half the criteria. Any comments on this would be helpful and appreciated. I suppose the real question I am after is - it seems like the real definition of a long tail keyword cant be any of the above traits of a long tail keyword. How do you really define a long tail keyword in all circumstances (without it being this subjective idealized definition based on a perfect model) and where would the keyword circumstances (lots of words but high traffic, and low traffic but 1 word) fall in the graph? Center?
Keyword Research | | eastco0 -
Google Keyword Tool: What is considered a unique keyword?
I'm trying to research keywords using Google's Keyword Tool. After looking at results, I have the following questions: 1. Does singular/plurals of a word count as two different keywords to Google (ie: photobooth and photobooths)? Would I need to have a unique page targeting each word or will one page on my site be sufficient for targeting both? 2. I've noticed that different variations of keywords have the same global monthly search results. This leads me to believe that Google see's all of them as one keyword. ie: "photo booth props" and "props for a photo booth" and "props with photo booth", all have 22,200 search global monthly search resluts. On the other hand "moustache prop" and "prop moustache" have different global monthly search results (480 and 590). Can anyone explain this?
Keyword Research | | Alchemist230 -
How should I use keywords in a sentence?
The keywords that I target are phrases that wouldn't ever be used in a sentence... Ex: Stained Concrete Virginia My question is... Is it better to use the phrase, even though its odd? Ex: Stained Concrete Virginia is a great product Or is it better to make it a natural sentence? Ex: Stained Concrete in Virginia is a great product? Im trying to find a way to use my keyword phrases at least 4 times in the content of the pages...but it seems difficult if I have to use such an odd phrase. Thanks! Tim
Keyword Research | | Timvroom0 -
Adding qualifiers to keywords?
I know that it's worth adding qualifiers to high value keywords to create long-tail variations which will later have the potential to rank well for the main keyword as well... My questions is, how important is it that the newly-formed keyword/phrase also be evaluated for search volume? E.g. "tips for job interviews" has a high search volume, but scores 72 in the Keyword Difficulty tool - quite high. I would therefore be tempted to create a "10 tips for job interviews" articles or something similar, yet THIS particular phrase is searched for <10 times per month... If there are not any easy-to-find qualifiers that also create a well-searched for keyword/phrase, is it still worth adding them?
Keyword Research | | staingurus0