Facebook page SEO optimization
-
Hi, how could I optimize Facebook page for SEO? how can I get a title like this: Brand | Facebook in the Search Result pages?
-
Excellent! Thanks Richard!
-
I understand. It comes down to the type of Facebook page you decide to use for your business - this is going to be a double edged sword for how you want the title to look and your local SEO objectives.
If you choose to build a "brand" page in facebook then the tittle tag will automatically appear as you want it ( **Brand Name | Facebook ). **But these brand pages do not carry any local SEO value because it is not tied to a physical location. This is often used by large national companies that don't have physical locations. Also alot of small local businesses have this style of page because they set it up wrong to start with, I've had many clients like this.
If you select a local business page, then it appears as I mention above (Brand Name - Location - Category | Facebook). The presence of your NAP (name, address, & phone #) aligns with your local SEO effort.
So if your goal is Local Search Optimization, you need to stick with the local business page style on Facebook. Switching to a brand page would hurt your rankings. Optimizing for Local Search is not going to always be pretty.
Hope that helps! Good Luck.
-
Thanks Richard. Is for Local Search, but i didn´t undertand the part of Facebook NAP.
When I search "X Company Facebook" in Google, the organic results shows:
Brand Name ** | ** Facebook
I want to know how can I optimize my page so when people search my company + Facebook, they see that type of title without the location and category fields, because right now when I search my company + Facebook, the page title looks like this:
Brand Name- Mexico City, Mexico.......-Facebook
Thanks!
-
Little bit of a strange question. Are you trying to optimize the page for Local Search or just general SEO?
As far as the page title for your Facebook page, you have very little control. Facebook is in control of the page title since it's under their domain. The typical format for Facebook Business Page titles is :
Brand Name - Location - Category | Facebook
As for Local Search, the page title on your Facebook page does not really play a part. Having your Facebook NAP and other info match that of your Google+ and other listings is the primary factor.
For General SEO, having a facebook page that points back to your brand and regular sharing of blog post can help optimize YOUR website.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rip benefits of Facebook Group likes and shares?
Hi guys. So, here is the question/task I'm battling for several days: As you know, you can't share as a company page in facebook groups. However, you can on other pages. If I share on other page, and people like my post, I can invite those people to like my page, no problem there. However, if I want to share a post in FB group, I can only share as myself, and whenever people like that post, they like a post of me as a person, therefore I can't invite them to like my page, unless I add them as a friend (which is not the best scenario really). The same question goes towards when someone shares a post. So, what is the best way to get some benefits from people I can't invite to like a page directly? Thanks!
Social Media | | DmitriiK0 -
Facebook Blocking Site
This is been a big annoyance for me. My site was on wordpress before and was infected with malware at one point. We were blocked by major AV, Google, and etc but we got the infection cleaned up quickly and got unblocked. Problem now is that Facebook, we are still blocked on. We try to post a link and says we are harmful. We got unblocked from facebook and we posted but than they blocked us again. We have submitted multiple requests on that form but got no answer. As a marketing agency, having our facebook page blocked to our site is bad. What can we do in this situation? We have no direct contact with anyone at facebook nor do they reply to our requests. I do own a .net to my domain, should we start using that instead of .com or what? We really need to find a way out of this. It is hurting our reputation.
Social Media | | Tech-Critic0 -
Blogger vs wordpress from SEO perspective
Blogger is under the google umbrella and of course will be in line with google's strategic moves in the future.That includes commenting with google plus accounts and any future integrations. (google plus will HUGE in the future when it comes to SEO)currently there is no way to host blogger on your own servers, which means all your images and video are not really yours from an SEO perspective. Wordpress however does not have as much technical restrictions, but eventually it will be a major competitor to blogger. You can host it on your own servers as well. So from an SEO perspective which one is better?
Social Media | | TVape0 -
Is a Tumblr company blog good for SEO?
Hi, We are in the process of gaining coverage and visibility over our SaaS service. And one of the work we're doing is, very much standardly, having our pro blog with content. I see that most of companies/people are using a WordPress or a Blogger blog to achieve this. Another school is choosing Tumblr, which is a rising star. But then I can't help to feel that there is something wrong with Tumblr. It doesn't appear in Google search at all... It is never in the top of the searches. And sometimes even search for an exact match of a known post extract won't show the Tumblr link into google Search. What it means to me is that Tumblr has a very poor SEO-friendly policy. I was also reading in different posts that it was indeed the case. Tumblr is bad for SEO. I can't help but feeling confused and not really understanding how such a big social blogging engine couldn't get into google search... Or are they going twitter-like? I guess my question will be: "Is it good to have chosen Tumblr, or should I switch to either WordPress.com or Blogger using a custom DNS?" Thanks for reading.
Social Media | | NicolasE0 -
How does Pinterest contribute to SEO?
Can Pinterest help me obtain quality backlinks? How does it help in the process of search engine optimization?
Social Media | | pulseseo0 -
Twitter and Facebook Back-link Aquisition procedure?
This is another novice question that I hope is easy to answer for someone out there. How do you get a backlink from twitter or facebook? Either Open Site Explorer is not recognizing my accounts or twitter and facebook are not reporting it for some reason. I have looked at other competitors and they have twitter and facebook that show up as linking to them. Do you have to do something special to get a link? Utah Tiger
Social Media | | Boodreaux0 -
ShopTab Facebook App - Duplicate Content Issue?
Hello I've been trialling an app for Facebook called Shoptab where you can add a shopfront to your Facebook page and then users can browse through the items and when they click buy or more info they are linked through to the main site. The app displays the product, title, description etc so I was wondering if we would run the risk of duplicate content issues by loading our inventory to this app? OR would Google see the hyperlink through to the original item and no damage done? It would be very easy to add our whole inventory to this app. Thanks
Social Media | | simplesimonseo0 -
Best practices to add Facebook comments to wordpress blog?
Our website (noahsdad.com) has a very large and active Facebook group (http://facebook.com/noahsdadcom). Often there are more comments on the Facebook posting of a link, than on the blog post itself. I try to get people go and leave comments on the blog, but they don't get it. So I'd like to try to find a way to get Facebook comments to transfer to our site. I"m not sure the best way to do this....either via a plug in, or via these instructions https://developers.facebook.com/attachment/Comments_Best_Practices_FINAL.pdf/ I'd just like to get it going..and not mess up the comment's I have now. (Also not everyone has Facebook, so I'd like them to still be able to comment the 'old' way (name/email). Hoping someone can help point me in the right direction with this. Thanks.
Social Media | | NoahsDad0