Facebook page SEO optimization
-
Hi, how could I optimize Facebook page for SEO? how can I get a title like this: Brand | Facebook in the Search Result pages?
-
Excellent! Thanks Richard!
-
I understand. It comes down to the type of Facebook page you decide to use for your business - this is going to be a double edged sword for how you want the title to look and your local SEO objectives.
If you choose to build a "brand" page in facebook then the tittle tag will automatically appear as you want it ( **Brand Name | Facebook ). **But these brand pages do not carry any local SEO value because it is not tied to a physical location. This is often used by large national companies that don't have physical locations. Also alot of small local businesses have this style of page because they set it up wrong to start with, I've had many clients like this.
If you select a local business page, then it appears as I mention above (Brand Name - Location - Category | Facebook). The presence of your NAP (name, address, & phone #) aligns with your local SEO effort.
So if your goal is Local Search Optimization, you need to stick with the local business page style on Facebook. Switching to a brand page would hurt your rankings. Optimizing for Local Search is not going to always be pretty.
Hope that helps! Good Luck.
-
Thanks Richard. Is for Local Search, but i didn´t undertand the part of Facebook NAP.
When I search "X Company Facebook" in Google, the organic results shows:
Brand Name ** | ** Facebook
I want to know how can I optimize my page so when people search my company + Facebook, they see that type of title without the location and category fields, because right now when I search my company + Facebook, the page title looks like this:
Brand Name- Mexico City, Mexico.......-Facebook
Thanks!
-
Little bit of a strange question. Are you trying to optimize the page for Local Search or just general SEO?
As far as the page title for your Facebook page, you have very little control. Facebook is in control of the page title since it's under their domain. The typical format for Facebook Business Page titles is :
Brand Name - Location - Category | Facebook
As for Local Search, the page title on your Facebook page does not really play a part. Having your Facebook NAP and other info match that of your Google+ and other listings is the primary factor.
For General SEO, having a facebook page that points back to your brand and regular sharing of blog post can help optimize YOUR website.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How relevant is social bookmarking for SEO today?
I've been doing SEO for a little over 4 years. I've never used sites like Digg, Stumbleupon, Reddit, etc. either personally or on behalf of my clients. This past week I had a discussion with another SEO who asked what I'm doing for my clients with regard to social bookmarking. I responded that I'm really not doing anything and they were shocked. I took a pretty good verbal beating over it. She was borderline offended. I have always been able to deliver solid results for my clients without any type of social bookmarking, so I struggle to see the need, but am surprised at how shocked this other SEO was that I don't do it. How beneficial is it and am I really missing out?
Social Media | | garrettkite0 -
Content Marketing - what to post on their facebook page
Hello, I'm doing content marketing for an article that is helpful in our industry. When I'm building a relationship with a website, on Facebook I first like their page. Then, I'm liking and sharing a couple of recent posts that stand out and are related to our site. Should I read their recent blog posts and comment on their facebook page thanking them that what I read was helpful while posting a link to their blog post? Or should I post something else on their facebook page? Or should I not post on someone else's facebook page? Thanks.
Social Media | | BobGW0 -
Are Social Links on Home Page Good for SEO
Hi, I have removed the Facebook, twitter, LinkedIn and G+ links from the top of our home page so as to try and stop users leaving the page. Is this bad for SEO? Thanks
Social Media | | Studio330 -
Facebook Likes, What are your thoughts on people begging for them?
Hi There, I'm seeing more and more businesses (especially small businesses) setting up Facebook pages and then almost begging people to like them with lines such as "lets see if we can get to 200 likes", etc etc. What are your thoughts on this does it really help and do you think Google will find a way to not count them as spammy?
Social Media | | Ant710 -
Tools for Automating Facebook Posts?
Hey Mozzers, We're revamping our social media campaign, and I'm looking for a tool that will allow me to schedules social media posts (Facebook specifically) in advance, so I'll only have to knock them out once a week. A cursory Google search has provided me with some options (HootSuite, etc) but I'd love to hear from people who actually use these services. What's your social media automation tool of choice, and how has it worked out for you? Thanks!
Social Media | | ClarityVentures0 -
Does promoting a new page on twitter/facebook help it get indexed faster?
I know this probably won't matter much to people who get crawled on a regular basis, but for those of us who don't, does promoting a new page on social media help it get indexed faster with google? My site rarely gets crawled, but I've recently been adding new content. When I add new content I started to promote it on facebook/twitter and I do get minimal traffic from it. I noticed that a couple of the pages seem to be indexing quicker than pages normally do for me, although I'm not sure if it's because I recently migrated to WP or what..? I know T/FB are no follow sites, but is there a chance that promoting a page may contribute to the pages getting indexed? Thanks for any insight you can shed on the matter. It's more for curiosities sake than anything else. Pete S.
Social Media | | psokoloski0 -
Delete Facebook Account to Trasfer Username on My Fan Page
I have following Facebook fan page and want vistastores username which is my domain name. But, I am not able to get it due to my personal profile. Fan page: http://www.facebook.com/pages/Vista-Stores/160667877282170 Personal profile: http://www.facebook.com/vistastores I am thinking to delete my Facebook account. [Profile & Fan page] Then, I will re-open my Facebook account and create fan page. So, Can I transfer my username from personal profile to fan page by this method?
Social Media | | CommercePundit0 -
Roundup of Facebook Share & Facebook Like. Which one is better for SEO?
There doesn't seem to be clear cut advice / data on whether Facebook Share or Facebook Like is more valuable from an SEO standpoint. So I'm asking you SEOmoz fans have you come across conclusive evidence or have your own sites / testes proven that one is stronger than the other.
Social Media | | walidalsaqqaf0