International linkbuilding for an national company
-
Hi guys,
Just wondering, what’s you take on doing international linkbuilding for an national company?
In Holland there are very few websites / blogs / information platforms about certain niches. Let’s take SEO for example. There are a few marketing websites, a few SEO related websites but at an certain point my attention goes to what’s happening in America (on Moz for example).
I think writing an YouMoz post is a great way to add something to the community. If that would reward an backlink, I’m all motivated to start writing! But does this help our rankings for Dutch query’s?
I can see a lot of examples in which “the place to be” isn’t a Dutch website, but some big ass international forum / website etc.
I would love to hear all of your opinions!
-
Hi Gianluca,
Thanks for taking the time to respond. Clear answer, will keep the distribution into mind!
-
Links are links... hence, if you earn an editorial link from an authoritative website, even if it is in English or not explicitly targeting your country target, it will count in terms of pure web popularity.
A stronger link profile will improve the overall SEO performances, therefore also the ranking for dutch keywords.
Said that, it is safer to maintain a balance between "national" and "International" backlinks, so to improve the geo-targeting. Moreover, a .nl website that has only or a big percent of backlink from site not targeting dutch can become suspect.
As Stramark said in his answer, having an English version of your site in a subfolder can justify, and even offer better opportunities for using a an International link building strategy for improving also the national SEO efforts.
-
Hi Wouter,
Thanks for your reply. Since you're from Holland as well, do you insert international linkbuilding in your offers to Dutch clients? Or do you only go for these links if you happen to stumble upon a good opportunity?
-
Have some international links can always help you out for your authority. Creating some englisch content/resources might be a good idea in order to attrackt links.
Creating your own profile page in englisch is a great place to start. This way your international buddy's can figure out what you are about, and you can link to it with a good reason.
Wouter - Online Marketing Bureau Stramark.nl
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Linking
OSE only shows me as having 24 internal links on my home page. My internal links and total links are far less than my competitors, some of whom have 1700 on a single page. My site is www.CenterCityTeam.com and an example of a competitor with far more internal links is www.McCannTeam.com. 1) How do I get that many internal links on a page and 2) do I even want to?
Link Building | | frankdefazio0 -
Linkbuilding with Hootsuite
I wonder about a good way to distribute my content in social networks! I was using Hootsuite but never see my post or shared news in http://www.opensiteexplorer.org/ or giving me any relevance, Could be the shrinking URL. Who get the link Juice with a shrinking URL company? like hootsuite or anyparticular website. I can mention another example http://inbound.org/ I past any url my any website that I want to promote and after 24 hours I can counting as a back link in http://www.opensiteexplorer.org/ Probably I don't know how to use those kind of tools!
Link Building | | seo-apprentice0 -
Low number of internal links
Hello everyone, we are strugling with low number of internal links on most of our pages. For exmaple page http://www.nejlevnejsi-knihy.cz/autor/jo-nesbo.html according to OpenSiteExplorer has only 1 internal link. I checked number of pages really linking to it and it is more than 50. All linking pages are listed in sitemap and exist more than 6 months. Thanks for your help! Kafka
Link Building | | KafkaCZ0 -
Help with blog for linkbuilding location.
I work for a company that has www.widget.com. This is the site we do all our business under. Right now there is no linkbuilding so I would like to create a blog to start linkbuilding. We also own www.widget.info. Can I run the blog under .info and still get the credit on the .com or are they considered completely separate entities that have nothing to do with one another? The reason I would prefer it on the .info is it gives me complete control. By putting it on out .com I have to talk to the developers to install wordpress and mysql, when I would much rather just be able to do it on my own. Any ideas?
Link Building | | EcommerceSite0 -
Internal linking on my webpages
When I create internal links on my website should I use the keyword or at least a related keyword ( synonym ) every time... I am asking because on my website it is hard to create links from one sub section to another subsection linking with a anchor text that relates to the other category. For example in the travel industry it is hard to have a page that talks about Florida and on the page find a way to link the keywords, California , NY and Missouri ( other than listing those next to each other ... ) as they do not belong to my content about Florida but are all different states listed in my " states category " If I link the words next to each other in the page Florida, such as "you should also check California, NY, Missouri etc... " does it carry any value doing that or does it need to be surrounded by text that is related ? Or is it better to list it in a menu on the right or left side on my page ? ( which one caries more value ) Or if I have the word beach in my Florida page and link it to California is it better even though the user doesn't know what he or she is going to find by clicking on beach ? Thank you,
Link Building | | seoanalytics0 -
What is the difference between external followed links and internal followed links.
I have almost 3,000 external links followed and only a tiny amount of internal followed links. My website is doing really badly on google at the mo. I am also an SEO beginner and learning new stuff every day, but am not sure exactly what the difference is! Thanks!
Link Building | | heleni0 -
Would anyone reccomend hiring an outside company for social bookmarking?
I hired http://www.manualsocialbookmarking.com/ to take care of social bookmarking for one of my clients. I am finally starting to see the links created from this with my keyword as the anchor text in SEO Moz. I know that they are not "great" links, but my keyword is doing very well (fluctuating between #1 and #2 on Google). I don't feel like hiring this company hurt my SEO, but I am scared to do i for any of my other clients (especially because of the penguin update). Does anyone have any thoughts? Is it work the risk to hire them again and get some links for my other clients?
Link Building | | DTOSI0 -
Can anyone recommend a great seo company?
We are considering contracting with an SEO company for website analysis, optimization and organic link-building. If you've had any recommendations, please send them our way. Thank you!
Link Building | | balboafinance0